20 taboos of intangible assets.

No. 1 Avoid using the name of the manufacturer.

There are still a large number of manufacturers without font size, especially in some monopoly enterprises and listed companies. When doing business, we must not forget the famous saying: a bad name means a bad word. If you say it wrong, you can't do it. The name of a manufacturer is the first intangible asset of an economic entity, and it is also an important intangible asset. The name of the manufacturer was not regarded as an important "intangible asset", and "hidden dangers" were buried at the beginning of the business process. If it is not solved as soon as possible, the probability of such enterprises encountering trouble will be even greater.

Second, avoid repeated development.

The technology developed with a large number of technicians and millions of funds is a patent that 1929 has applied for abroad; The technology that a technician spent 20 years developing was a foreign patent in the 1960s. In a city, there are more than 10 units engaged in the same project, and some projects applied for patents before 10 or even decades ago.

No.3 avoids high-tech without patents.

Wanyan Company, which took the lead in developing VCD in the world, was imitated by many manufacturers because it did not apply for patent protection. Wan Yan Company, the inventor of technology, suffered the most in the national VCD war and became a victim of technological innovation. The battery consumption representation technology of camera driving motor developed by Koishi Six Company in Japan forgot to apply for a patent after its success. Zhejiang University receives 600 million yuan of research funds from the state every year, and an average of 6 million yuan can produce a patent. The inventor won the second prize of national science and technology, with a bonus of 1 1,000 yuan. He didn't apply for a patent, but the machine developed by a company with this technology sold billions. In a big province in western China, although there are many high-tech enterprises, about 60% of them have not applied for patents. In the process of preventing SARS, some scientists declared that they would never apply for a patent. Do they think it is difficult to be in a favorable position in the prevention and treatment of SARS without applying for patent protection? China people's right to health should be in the hands of foreigners or even controlled by others. This is more serious than SARS.

Fourth, avoid patent secrecy.

A company in China will have dozens of rice technologies ready to apply for patents in the United States. After preliminary examination, patent lawyers found that these technologies have published more than 50 papers, and they no longer have patent novelty. Finally, only 1 technology is eligible for patent application. An agricultural university in the south has developed more than 20 mushroom and grass technologies with a large amount of state funds, which is in a leading position in the world, but most of them have been "contributed" to more than 20 countries through international seminars, and there is no patent protection. China's "two-step fermentation to produce vitamin C" technology is a major scientific and technological invention, and large foreign pharmaceutical companies are scrambling to pay tens of millions of yuan for it, but this technology was "destroyed" in a paper; Hammer, an American energy giant, once took a fancy to the hybrid rice technology of Yuan Longping, the "father of rice", and prepared to invest huge sums of money to promote it around the world. When he found that all 50 technologies were published in the literature, he did not have the conditions to apply for a patent and could not protect it, he had to give up. Although publishing a paper will have the intellectual property right of copyright, it is an "alternative intellectual property right" that destroys intangible assets such as patent rights (technical secrets). Scientists who won the Nobel Prize in Japan are not only scholars who published papers before winning the prize, but also patentees who own dozens or even hundreds of patents. A good patent has created more than ten papers on social and economic benefits. If Mr. Nobel had a technical idea and published a paper first, would there be today's Nobel Prize? The standard of a world power should not be a big country on paper, a small country on intangible assets and a weak country on intangible capital.

The novelty of the fifth taboo patent.

American fashion designers have designed a unique corset to try on only for their wives at dinner parties. Later, the designer applied for a patent for the bra and was opposed. The patent he applied for is no longer "novel"; For the sake of customers, the construction company lost the right to apply for a patent because of the early delivery of the building; A product that has applied for a patent, because the trial sale in a city "the product was snapped up", has become the evidence that a competitor applied to revoke its patent; In the case of Kang Jie Company v. Wanji Company infringing its design patent, the court awarded compensation as high as120,000 yuan, setting a record for the highest compensation in Chinese mainland. Not only did not get a penny of compensation, but the design patent was also revoked by China National Intellectual Property Administration; The case of Japanese Jianwu Company v. a company in Shenzhen for infringing its design patent was rejected by the court in court.

No.6 avoid trademark registration.

The listed company "Fujian Tian Xiang" has to pay a huge sum of 2.3 million yuan to a company in a county in Hubei, because its trademark "Tian Xiang" has applied for registration three days before/kloc-0; The Romance of the Three Kingdoms lost Jingzhou, but in Cao Cao's hometown, a famous winery lost Cao Cao's trademark. 1979 The "Combas" quartz clock that "tells the time for you" on CCTV won't tell the time for a long time, because the enterprise only knows advertising and has no registered trademark, so it will cost 900,000 yuan to buy back the "Combas" trademark; Kong Yiji did not stay in Xianheng Hotel because Xianheng Hotel did not register the "Kong Yiji" trademark; There are 65,438+000 years' famous Beijing snacks, including two famous ones. Although "five hundred years ago, we were all a family" and "one person can't write two Feng characters", the shopkeeper Feng who registered the service trademark "Fried Chicken Feng" sued the shopkeeper Feng who didn't have the registered trademark, and had to take off the plaque with the word "Fried Chicken Feng" without the registered trademark. Qichun, the hometown of Li Shizhen, a medical sage, is rich in Chinese herbal medicine resources and bears the brand of Li Shizhen's hometown. It has encountered difficulties in implementing the strategy of "invigorating the county with medicine" and attracting foreign investment with the brand of "Li Shizhen". The trademark "Li Shizhen" has been registered by Beijing Company and is an intangible asset of others. According to Xinhua News Agency, there are more than 400,000 industrial and commercial enterprises in Sichuan Province, and the province has accepted 50,000 trademark registration applications, with an average of 1 trademark for every eight enterprises. In fact, the number of enterprises without registered trademarks in western China is far more than this figure.

7. Avoid infringing others' patent rights.

The herbicide independently developed by a unit in Guangxi was well received by farmers, but it was sued by DuPont. It turns out that people have applied for a patent. Kodak Company of the United States, knowing that Polaroid owns the patent of instant imaging camera, still insisted on producing the same product, and fought a lawsuit for 15 years. In the end, Kodak lost the case and paid nearly 10 billion US dollars, which resulted in heavy losses for Kodak Company. According to relevant news reports, the Higher People's Court of Zhejiang Province made a final judgment on Shuaikang's case of suing Haier for patent infringement.

No.8 avoid copying other people's works.

Kong Yiji steals books, just some books. And get beat up. Modern people are not satisfied with stealing books, but stealing the copyright of works. Not only do you earn royalties or royalties, but once you get away with it, you can also get the position of dean, professor, doctor or postgraduate tutor of a university. Brian Vandermark, a professor at the US Naval Academy, published a history book entitled "The Guardian of Pandora's Box: The Story of Nine Men and the Nuclear Bomb", which was suspected of copying more than 50 paragraphs from other people's works; In the book Imaginary Foreign Country written by Professor Wang Mingming of Peking University, Wang Mingming plagiarized the American anthropologist haviland's Contemporary Anthropology (Chinese translation) with 654.38+ 10,000 words, almost exactly the same; Professor Jingan Yang, Institute of Artificial Intelligence, Hefei University of Technology, published six academic papers by the end of 1999, which seriously copied the research results of foreign scholars. Yang filled in the above plagiarized papers in the application materials of 1993 and 1995 for doctoral supervisor, fabricated a foreign research achievement, and filled in two unpublished international conference papers. "。 Plagiarism has a new trend: books that originally promoted intangible assets have plagiarized and robbed others of "intangible assets." 1984 began to study intangible assets, 1995 founded the study of intangible assets, and 10 compiled the research results into the world's first monograph on intangible assets, Magic Wealth: An Introduction to Intangible Assets (Haitian Publishing House published in March, 1996). /kloc-0 was revised as intangible assets in June, 1999, revised again in June, 2000/kloc-0, and the latest edition of intangible assets was published in June, 2002. Three versions of Intangible Assets were copied by doctoral supervisors, university professors, postdoctoral doctors and vice presidents of accounting institutes. The Latest Evaluation Methods, Skills, Parameters and Case Analysis of Intangible Assets published by China Statistics Publishing House in March 2003. Wang Ping, vice president of capital university of economics and business Institute of Accounting, served as the chairman of the editorial board. Kevin Z, deputy director of State-owned Assets magazine of the Ministry of Finance, Liu Taishan, director of the Research Institute of the Ministry of Railways, and Zhang Mingda, secretary general of Jiangsu Institute of Certified Public Accountants illegally copied the third edition 15 chapter, and some contents were completely copied. Wang Ping and China Statistics Publishing House are not the only ones who copied intangible assets, but only the first case of intangible assets infringement. There are also the second, third and several intangible assets books that copied intangible assets, and now they are still cheating in the book market and in the classroom of colleges and universities.

Avoid the ambiguity of trademark identification.

Trademark right is an important intangible asset of enterprises. But if the trademark logo is ambiguous, it can only be counterproductive. The "Fangfang" brand lipstick of an enterprise is exported abroad with the Chinese pinyin "Fangfang", and the English is originally "Dog Tooth" brand lipstick; Some companies whose trademarks are abbreviated as "ST" and "PT" in Chinese phonetic alphabet have undergone special treatment before listing. The English translation of a trademark of toothpaste is "Blue Sky", which is actually a brand toothpaste with extremely low value. Ford II used his father's name "Edsel" as the trademark of his new car in memory of his father, but it sounded like the name of a cough medicine, which aroused the resentment of consumers and cost 350 million US dollars. Toyota sells "TOYOLET" cars in the United States, but it is not very similar to English toilets (toilets and urinals).

No. 10 avoids non-creative trademarks.

The dust of the monopoly lawsuit filed by the US Department of Justice against the global software giant Microsoft has not yet settled, and it has been troubled and challenged by another lawsuit: in a lawsuit, Lindows asked the judge to give up the trademark "Windows" because it is just an ordinary English word, not originally created by Microsoft; Hundreds of Microsoft lawyers and legal fees of10 million yuan cannot rewrite the fact and history that windows is indeed a neutral name. Lenovo's trademark has been registered abroad. In addition to the company's lack of intangible assets in the internationalization strategy, its trademark "Legend" has a fatal weakness: it is not original, it is just an ordinary English word. A company applies for trademark registration with universal symbol. Com "is in white wine. Because an uncreative name is not a proper noun, it is difficult to prevent others from using it in business. For example, the trademark owner of "Mrs" oral liquid cannot prevent others from using the "Mrs" trademark on toilet paper. Many manufacturers in China rush to register the trademark of Viagra regardless of the product category, which is not creative. In the Chinese trademark translation of blue diamond tablet Viagra, Pfizer ignored the re-creation. When registering a trademark, Viagra with similar pronunciation was chosen, and Viagra with poetic and artistic value was abandoned, which also left a hidden danger for it to seize the China market in the future.

No. 1 1 Avoid "internationalization"

China's "parrot" became a "dragonfly" in Japan, and China's "five stars" became "nine planets" in the United States. China's "Lenovo" can't be an overseas "Lenovo"; China's "flying pigeon" flew into someone else's nest in Indonesia. Many well-known domestic brands are registered abroad, which is a disease. They don't know how to actively obtain the foreign rights and interests of intangible assets, don't know the "regional" characteristics of intellectual property rights, and ignore the internationalization of intangible assets. From 65438 to 0999, the number of foreign patent applications in China was 59 times that of China, and there was a huge deficit in intangible assets, which showed that China enterprises were not competitive internationally. It not only gives up the international rights and interests of intangible assets, but also loses the international market that has invested human and financial resources. In the vast international market, only the investment of intangible assets can lead to international profit output. Are there and how many international trademarks and patents of listed companies named "international" in China stock market? China's enterprises were ill-prepared and even at a disadvantage in this war. They candidly admit defeat, lose their helmet and armor, and cede land for compensation!

12 Never steal others' achievements.

"If you plant a millet in spring, you will reap ten thousand grains in autumn." This poem by a poet in the Tang Dynasty shows that with good seeds, there will be a bumper harvest. Planting one million is the unique instinct and charm of seed reproduction. Seed is the most important thing in agriculture and forestry industry, and the right to new plant varieties is an important intangible asset of agriculture and forestry, and it is also inviolable. However, due to the strong vitality of seedlings and the great difficulty in protection, individual units or individuals always want to get something for nothing, so various infringement cases have appeared. After years of research and cultivation, Shenyang Academy of Agricultural Sciences bred a new maize variety "Shen Dan 16", which was planted by a city in Xiongguan Village, Tieling County for more than 600 mu. Shenyang Academy of Agricultural Sciences thought that its behavior constituted infringement, so it filed a lawsuit with the court, demanding that a city seed company and Xiongguan Village of Tieling County compensate the economic loss of 540,000 yuan. The variety right of "Denghai No.9" maize hybrid of Shandong Denghai Seed Industry Co., Ltd. was renamed as "Yedan No.53" by Laizhou Agricultural Science Research Institute, and it was bred into 400 mu in Ningcheng County, Chifeng City. After being discovered, he appealed to the court and the court ruled that the infringement was established. The defendant compensated the plaintiff for more than 430,000 yuan. A technician in Zenggang Township, Yongning County used high-quality Lycium barbarum seedlings cut by others to breed more than 60,000 green Lycium barbarum. Although it grew well, it could only be destroyed once.

No. 13 to avoid advertising "infringement"

China Blue Sky Company used the theme song "Hong Hushui, Lang" from the opera "Red Guards of Honghu Lake" in its advertisement on CCTV, which caused a copyright dispute. First of all, in June 1999 12, a complaint filed by Hubei Opera and Dance Theatre brought Lantian to court, claiming 2 million yuan. Later, Zhang Jingan and Ouyang, songwriters and retired workers of the Provincial Opera and Dance Theatre, thought that the copyright belonged to them and took Hubei Opera and Dance Theatre and Lantian Company to court as defendants. Guangdong Robust Group owns a well-known trademark in China, but it advertises on TV stations, using the theme song of the film "The Story of the Mammy". Without the consent of the lyricist, it changes the lyrics that have been sung for decades: "Swallow, put on flowery clothes and come here every spring ..." Without authorization, it gives the advertising words "Swallow, Naughty, Robust". Four children of Wang Lu, one of the lyricists, filed a lawsuit with Wuhan Intermediate People's Court on the grounds that the defendant infringed his father's copyright, and took five units including Guangdong Robust Group Co., Ltd. as defendants, demanding compensation of 3 million yuan. Wuhan Intermediate People's Court made a first-instance judgment on Robust calcium milk advertising infringement dispute, and sentenced the three defendants to compensate the children of Wang Lu, the lyricist of Little Swallow, for more than 6,543.8+0.7 million yuan, and all the infringing advertisements were confiscated. The organizers of the Academy Awards have also encountered copyright problems in the unauthorized use of Disney's Snow White character.

No. 14 to avoid the secret without "prevention"

There are various ways to compete for and hunt for the intangible assets of secret information in the world. In the face of this fierce competition, a considerable number of units are still numb. In the absence of external defense, the director of a city agricultural research institute took the initiative to give the newly developed wheat dwarf varieties to the Japanese for free. Technicians from a scientific research institute revealed the secret of silkworm disease control at an international seminar. The technical secrets of enterprises can easily be leaked to foreign businessmen through photos and videos, causing great losses to enterprises and the country. The protection of confidential information is the weakness of quite a few units: the vice president of an enterprise applied to an enterprise in a neighboring county with his production technology, which caused huge economic losses, and the enterprise asked the public security organ to file a case for investigation. However, there is no relevant management system for intangible assets of confidential information in the enterprise, and it is impossible to determine that the vice president who jumped ship embezzled the technical information of the enterprise, so the case investigation can only be stranded. A travel agency did not take corresponding security measures for intangible assets such as customer list, and the business manager's computer was easily accessed by other employees, stealing the customer list, which caused the travel agency to suffer heavy losses. A written complaint submitted by a city electromechanical company to the Industrial and Commercial Bureau reflects that the former technical director of the company copied and took away the company's technical data and product drawings without permission because of conflicts with the company's leaders, and started new business in neighboring cities, producing the same products as the original unit, which caused economic losses of 654.38+10,000 yuan to the electromechanical company, and asked the industrial and commercial administrative department to investigate and deal with the infringement of the former technical director. After careful investigation, the industrial and commercial bureau learned that the motor company did not sign a confidentiality agreement with its employees, and the former technical section chief did not constitute infringement. Technician W of Company A jumped ship and copied the technical data of Company A. A company sued technician W who jumped ship for carrying trade secrets, and provided a number of materials to prove that the materials belonged to a company, including technical achievements appraisal. However, the classification indicated in the appraisal of technological achievements is "public", not "confidential" or "confidential". The constituent elements of technical secret rights and interests are secrecy, economy and confidentiality. Confidentiality is very important, and the so-called confidentiality means taking confidentiality measures.

No. 15 avoids arbitrary preemption.

China's "Shenzhou 5" manned space flight was successful. Some companies have registered "Shenzhou 5" trademarks for clothing, shoes and health products, and "Yang Liwei" trademarks for fruits in some areas. In 2003, mankind suffered the disaster of SARS, but when SARS was raging, someone registered the trademark of SARS. The wireless local telephone "PHS" is very popular, with 5 1 PHS trademark. The TV series "Liu Laogen 2" was popular, and more than 500 "Liu Laogen" brand trademarks appeared at once, grabbing "Liu Laogen" from pickles, soy sauce, coffee, fertilizer and pencils. There are professional households who specialize in "registering trademarks" and register trademarks whenever there is a hot spot in the society: when the TV series "Dream of Red Mansions" started broadcasting, someone registered the trademark of "Granny Liu" stinky tofu. Before the return of Hong Kong, many merchants were optimistic about the historic year 1997 and registered the trademark "1997". Beer, liquor, cigarettes and shampoo are all "1997". In the China Football Qualifiers, the name of the head coach Milu was also registered as a trademark, including more than 50 Chinese and English trademarks of Milu, such as wine, clothes and ties. Excavating from literary works and grabbing the names of places and characters in famous works, Mr. Lu Xun would never have thought that "Ah Q", "Sister Xianglin" and "Kong Yiji" in his works have become the targets of cybersquatters. Newcomers also grabbed new works, and "Flower Season and Rainy Season" was also grabbed by some businessmen. Cybersquatters tend to dominate the world, and their interests are in the first place, that is, to pay money. They are not protectors of intangible assets, but at best "trademark brokers". More than 240 trademarks have been registered in an organized and premeditated manner, among which China (Shenzhen) Foreign Trade Center Co., Ltd. has registered the trademarks, company abbreviations and stock names of nearly 100 domestic famous and well-known trademark listed companies and fund companies. After submitting the application for registered trademark, he sent a fax to all companies on his own initiative, asking hundreds of thousands to millions of yuan, and won the title of "trademark crocodile". A more ambitious trademark squatter is a Dutchman. He first registered the currency name "Euro" as a trademark, hoping to gain benefits from the whole EU.

16 avoid parasitism and be self-reliant

Will foreign capitalists talk more about capitalism than the * * production party? The use of parasitic trademarks is not only a huge investment in advertising in foreign trademark, but also an increase in the value and market share of intangible assets. It is also a naive and parasitic behavior for the hotel industry in the tertiary industry to use the name of a foreign management group. Although foreign management companies do not invest a penny in developing countries, the accounting statements they manage should be included in their global income. How could they not be in the top 500? Enterprises in some developing countries consciously or unconsciously contribute to the top 500 foreign countries. Not only that, these foreign employees who don't invest have to hang their national flag high above the host country. More seriously, a national industry has become a vassal of multinational corporations. Developing countries should realize that without their own intangible assets, the economic model parasitic on multinational companies is fragile. If we don't realize this, the next economic crisis may even endanger Asia!

No 17 Avoid malicious cybersquatting.

Domain name is an important intangible asset on the Internet, and some people have some misunderstandings about domain name "registration first". Some people regard registered domain names as a gold mine to seize the ownerless land. Huge economic benefits have induced some people to "enclosure" on the Internet, and started the business of squatting domain names at low prices and selling them at high prices. Hundreds of domain names were registered in the 2008 Beijing Olympic Games. The price of the domain name of "Bid 2008" is as high as100,000 yuan. Malicious cybersquatting refers to cybersquatting with other people's trademark names, manufacturers' names, etc. as domain names. Beijing State Grid Corporation left a legacy in the domain name history. It originally wanted to make a fortune by grabbing notes, but it suffered heavy losses. Thousands of domain names, the registration fee alone will cost millions of yuan, and the annual domain name maintenance fee will also cost millions of yuan. After the dispute, those malicious cybersquatting domain names have been revoked, and legal fees, attorney fees and compensation have to be paid. Guangdong Economic Information Network Co., Ltd. registered three-level domain names of "Pepsi Cola" and "Nike" and was sued by Pepsi and Nike. Finally, the court decided to cancel the registered domain name and fined it. Someone took advantage of Liu Xiaoqing's arrest to register the domain names of Chinese characters and hanyu pinyin in Liu Xiaoqing. I wonder if she will pay her taxes through domain name auction?

No. 18 Everything is a patent.

A migrant worker claimed to have invented the biggest patent in the world. In 15 years, he finally developed "world government", "world yuan" and "world identity card". Once the patent is adopted by the United Nations, countries will pay 15% of the gross national product as patent fees for 30 consecutive years. Psychologists suspect that he suffers from what is called paranoia in psychiatry. It is also wrong for the crew to claim patent protection for the martial arts blockbuster Hero directed by the famous director Zhang Yimou. In reality, many people only have a literal understanding of patents and mistakenly think that everything in the world can be protected by patents. Some journalists also lack the basic knowledge of intellectual property rights and intangible assets, and mistakenly refer to technical secrets as patents, copyright patents and trademark patents in their manuscripts. In reality and news reports, the licensed use of trademarks and trade names is also called patents. During the 2002 Football World Cup, some businesses that produced "World Cup patented products" were ordered by the patent administration department to make corrections. The actual contents of the "Patent Authorization Exhibition" held by HKTDC are mainly brand (trademark) and copyright. For example, people like Zhang Wuchang also make clerical mistakes in patents. Such reports and teaching materials are easy to mislead readers, and more seriously, they "encourage breaking the law". In fact, these are all intellectual property rights, but they are essentially different from patents. Patents only protect technological inventions, trademarks are signs of protection, and copyright is the form of protecting works. Apply for protection. Don't enter the wrong door. Three is not a synonym in English. Patents are patents, trademarks are trademarks, and copyrights are copyrights. Don't make mistakes in translation. If it is illegal to say that a product without patent has a patent in business, it should not only be corrected, but also fined.

No 19 Avoid imitating other people's trademarks.

On April 25, 2003, Beijing Hengsheng Far East Electronic Computer Group sued Hangzhou Hengsheng Electronics Co., Ltd. for infringing its exclusive right to use a registered trademark. Beijing Hang Seng stopped Hangzhou Hang Seng, which plans to raise RMB 260 million, and the RMB case was accepted in 50 yuan. This is the first company in China to suspend stock issuance due to trademark dispute litigation. The key is that although the words are different, the pronunciation is the same, which is suspected of imitation. At present, there are indeed many imitation trademarks in the market: remy martin is a famous brand of famous wines abroad, and some people use the "Matouren" trademark to produce wine and liquor. Guo Zhen was imitated as Guo Zhen, Pearl Krabs and Master Kong as Kang Shuaifu. "Red Bull" was imitated as "Red Noon" and "Yu Chuanju" was imitated as "Wang Chuanju" pickle. "Zhilin" was imitated as "Xi Shilin". Imitators originally wanted to take advantage of others' existing reputation and market, but they would be sued and compensated for their losses. W & ampw imitates M&; M'S was accused of punishment, SQNY imitated Sony, and the defendant went to court, losing Sony 6.5438+0.5 million yuan. What is the fate of the mastermind who subverted McDonald's? McDonald's has submitted a trademark objection application of 1 0,000 pages with a weight of 1.6kg to the State Trademark Office.

Avoid infringement of "trademark rights"

A trademark that infringes on the prior rights of others is an idea of the rights of others who already own other intangible assets. Shantou Jinwei Food Co., Ltd. used the Olympic rings without authorization and was sued by the Chinese Olympic Committee. The court found that the infringement was established and compensated 5 million. Shandong Jingyanggang Winery changed the 1 1 of the group painting "Killing Tigers in Wu Song" created by the famous painter Liu Jiyou into a graphic trademark. 1989 applied to the Trademark Office for trademark registration and was approved. Liu Jiyou's wife and daughter sued Jingyanggang Winery for copyright infringement, claiming 500,000 yuan. Jiangsu Sanmao Group registered its trademark with Sanmao cartoon image created by Zhang Leping, and * * * applied to the State Administration of Taxation for 38 categories of trademarks marked with Sanmao cartoon image (category 3 1 has been approved). At the same time, Sanmao Group also used Sanmao's cartoon image as the defendant's corporate image in outdoor advertisements, employee business cards, newspapers and periodicals, and enterprise internal nameplates. Zhang Leping's widow, Feng Ling, and other eight children filed a lawsuit with the Shanghai No.1 Intermediate People's Court on the grounds of Jiangsu Sanmao Group's copyright infringement. It is required to order the defendant Jiangsu Sanmao Group Company to stop the infringement, publicly publish an apology statement, and compensate the economic loss of RMB 6,543,800 yuan. Through the intellectual property agency, Fitscher Syndicate filed an improper application with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce to cancel the 1 133305 "Graphic" Snoopy trademark registered by Guangzhou Cheng Yi Glasses Company on the ninth category of glasses and other commodities. American Dow Jones Company was sued by China calligrapher Guan Dongsheng, claiming RMB 5 million. The reason is that one of his Chinese characters "Dao" was used as a business logo by the company without authorization. Hong Kong celebrities sued Xue for registering a trademark in his name, and brought a lawsuit to the People's Court of enping city, Guangdong Province. Request the court to judge the defendant to stop infringing activities according to law, and compensate 300,000 yuan for mental damages and 500,000 yuan for economic losses.