What kind of tourism fashion does the post-90s youth lead?

As a new generation yearning for freedom, "post-90 s" has a broad vision, rich knowledge, full of vitality and diverse ways of playing. They are well versed in popular culture, advocate individuality, pursue new trends and like beautiful things.

The post-90s generation is the decision-maker of tourism behavior, the active acquirer and sharer of tourism information, and the leader of tourism fashion. Young people's enthusiasm for tourism has enhanced the vitality and passion of China tourists.

Travel is more "willful"

For the post-90s generation, tourism has become more and more normal. More and more post-90s people regard traveling as a very common thing. It can be said that travel is life. "Post-90s" advocates free travel and tends to dig deep into the natural and humanistic connotations of tourist destinations.

Xu, chief brand officer of CYTS Travel Network, said that "post-90 s" tourists, as newcomers in the workplace or campus students, have extremely comprehensive and diverse tourism behavior spectra, and it is difficult to define their tourism characteristics with a single word. Generally speaking, the tourism motives of post-90s tourists are diverse, including relaxation and leisure, as well as the specific orientation of entertainment and cultural themes. Tourism destination is highly related to its motivation.

Judging from the travel motivation, "post-90 s" seems to be somewhat "willful". As a generation growing up in a multicultural environment, they are deeply influenced by popular elements such as animation, food, film and television, and are more willing to pursue personalized and novel travel experiences. Changlong Resort, Gubei Water Town, Puzhehei, Wuyuan and other scenic spots frequently appear on large and small screens and are sought after by many young tourists. Thailand, Turkey, the United Arab Emirates, New Zealand, the United States, Japan, Spain, Italy, the Czech Republic and South Africa are the most concerned overseas destinations for young people.

However, although "post-90s" often say "travel", it doesn't mean that they are really unprepared. Most people will read the raiders or travel notes in advance, get to know the local customs and even learn the local language to get a better travel experience. "Before departure, my friends and I did a lot of homework on scenic spots, hotels and transportation, and also collected local Japanese cuisine through the APP. When you are ready, you can enjoy it! " Xie said to him.

Be good at careful calculation

Fu Ruojin, a girl from Inner Mongolia, loves traveling. As a college student, she always takes money as an important consideration when planning a trip. "The budget is limited, so we should shop around and make the most economical choice." Taking accommodation as an example, she said, "Safety is definitely the first, followed by price, hygiene and geographical location. I will browse all kinds of travel strategies first, and then find the comprehensive score of the merchants and the evaluation of others on the travel shopping platform to choose. " If a suitable merchant is found, Fu Ruojin will call for detailed consultation. In this process, she will make a survey of the merchants: "Some bosses are enthusiastic and responsible, send me photos and videos of the room through WeChat, and also help arrange pick-up and drop-off vehicles, even pay attention to playing. As a consumer, I prefer such businesses. "

Xu said that most "post-90 s" bear their own travel expenses and are highly sensitive to product prices, but they never relax about tourism brand institutions and product quality. They are smart and picky consumers. Especially after 90, they are in the transition period from school to workplace and lack sufficient funds. According to Mawei Travel Network, 73% of the post-90s will make a shopping list before going abroad, trying to make the trip worthwhile. Even 36% of the "post-90 s" shop on the spot, and at the same time use the domestic e-commerce platform to compare prices and strive to make the best choice.

Although the "post-90 s" is not as good as the "post-80 s" in consumption power, it has higher requirements for products. They not only attach importance to high quality and high cost performance, but also pursue personalization and differentiation.

"Careful calculation does not mean reducing the quality of tourism, but improving the cost performance of tourism on the basis of its own consumption power." Fu Ruojin said: "On our trip to the Northeast, we went to a bar on Christmas Eve, enjoyed a delicious dinner in a western restaurant on Christmas Day, and held a bonfire party with a group of friends from all over the world on New Year's Eve, putting lanterns. We are not blindly saving money, but trying to make every expenditure valuable. "

Meet and share.

Social network is an inseparable part of post-90s life, and taking photos with friends has become the mainstream behavior of their travel. They are more willing to share the delicious food, beautiful scenery and random encounters in the social circle than "buy in buy buy". For the "encounter" in the journey, "post-90 s" also has a special complex.

Cao Di is a member of the circle of friends taking photos. At the same time, she is also very happy to see her friends taking pictures. Cao Di said, "Many of my friends have a certain photographic foundation. They attach great importance to composition, color and other elements. Therefore, it is a wonderful enjoyment to see the photos they have taken. " What impressed her most was the Spanish red wall photographed by a friend. The red wall is a civil residence. The fantastic color of the wall, the irregular geometric shape of the building, the tropical and Mediterranean plants outside the window and the Mediterranean at a glance all give the red wall a charming style. Cao Di's friend recorded this wonderful scenery with an aerial camera, and the frozen beauty under the camera touched Cao Di's heart.

"I have been to Spain, but I just visited some popular attractions. I can't help but feel itchy when I see the red wall under my friend's lens. If I have the opportunity to go to Spain again, I also want to go to the Red Wall. " Cao Di said, "That's why I like my friends to take pictures. Nowadays, everyone pays attention to personalization when traveling, and tends to go to some less well-known places and participate in some folk activities with local characteristics. In the process of sharing, they will recommend scenic spots and tell their travel experiences. For example, my friend who has been to the Red Mansion wrote a special strategy for this purpose. This kind of information is actually very valuable for our travel. "

Sun also pays attention to technology. Many "post-90 s" are used to refining photos with beautification software and choosing words carefully. At the same time, they are also very concerned about the number of likes and comments they get. Cao Di is no exception. She usually spends half an hour retouching pictures and ten minutes thinking about her composition. Compared with praise, Cao Di prefers to see other people's comments, "Simple praise is not interactive. I still hope to communicate with people who have the same travel experience or share my travel experience with others. "

It's good to be young. Get out more.

Source: People's Daily Overseas Edition