What is the major of communication and planning?

Communication and planning mainly study the theoretical knowledge of modern news communication, so that students can master the digital editing and production skills of various modern media, mainly for radio and television stations, newspapers and magazines, cultural media companies, advertising companies and other units, engaged in media activity planning and operation, brand image promotion, customer relationship maintenance, communication or network communication.

Communication and planning course system: journalism and communication foundation, news interview, news writing, news editing, news photography and video production.

The development prospect of communication and planning specialty;

1, employment direction

Media enterprises: planning and implementation of public relations activities, brand communication planning, media planning, copywriting creative planning, business negotiation, etc.

2, professional convergence

Examples of continuing undergraduate majors: journalism; Communication; Network and new media.