Why is the new OPPO mobile phone so expensive?

This problem can be discussed. This question can be said by putting oppo and vivo together.

Among domestic brands, in fact, oppo and vivo (the brand itself is closely related, oppo used to be BBK's brand focusing on overseas markets) are commendable brands. Instead of relying on the Internet for marketing, China's current mobile phone manufacturers (such as Xiaomi, Yijia and even Huawei, ZTE and Lenovo) use their own very basic offline stores for marketing, which will actually greatly increase their own costs (after all, inventory, transportation and other restrictions).

Oppo and vivo are very smart in pricing. Due to Xiaomi's encouragement, domestic mobile phone flagships generally take 16g as an example, and the price is 1999 (Meizu Jinli preferred 2499), while international brands, such as Samsung, Apple, HTC, Sony, etc., will position their flagship products in the price range of 4000-5000. So in fact, the price range of 3000 is relatively empty (of course, lgg3 and Hammer are also in this range now, but g3 is to save the current decline with the China market, and the hammer is more to attract attention). Considering product coverage and crowd demand, oppo and vivo both aim at the price range of 3,000, and there are also some factors to avoid fierce competition.

Among domestic brands, oppo and vivo are really innovative. Needless to say, every flagship model will have one or two eye-catching innovations (such as find7' s main fast-disappearing, vivox series photography and recording, etc.). ), and the design and workmanship also have certain characteristics, which are very exquisite, so it makes sense to say that the pricing is high-end. At the same time, it is also a good opportunity to establish a brand (it is really good to establish a brand at the price of 3000, because I also know that it is not the time to compete directly with Apple Samsung, just like Lenovo's new flagship 920 is said to be priced at 4799, so I am not very optimistic about the future).

As far as marketing expenses are concerned, as far as advertising is concerned, domestic mobile phone brands such as Xiaomi can basically keep most of their advertising expenses in marketing through online marketing and online publicity, while oppo and vivo have been advertising in mainstream TV stations and have titles (such as Hunan Satellite TV and Happy Camp, oppo has long been named). This part of the advertising cost is actually not low, and it may be considered in terms of cost, at least higher than other domestic brands.

Think so much for the time being.