Components of standard design draft of logo

Zhonghui Design (professional logo design company) answers:

Logo standard design draft has certain specifications, and the following are its components:

1. sign; emblem

Logo is the image representative and core design of a company, and it is one of the important representatives of any enterprise or brand. Therefore, it is very important and meaningful on standard design drawings. Logo should clearly show the theme or information that designers want to convey, and at the same time conform to the overall effect of corporate image design.

2. Use scenario introduction and demonstration.

This part is to make the visual scene more intuitive and standardized. Designers need to objectively describe the needs of logo use and the corresponding situation in common decision-making or interaction, and uniformly define how to present the prompting principles involving concepts such as size ratio and color selection. ?

3. Color matching selection and color specification

Color scheme is often the key link to support the general perceptual coordination of components. The colors on the standard drawings of signs outline the colors used for each individual and related information and their exact specification values. In addition, we should also pay attention to the details of the company's daily use style and the standardization of the layout to maintain a high degree of consistency of the brand image.

4. Font selection and specifications

Font type, font size, kerning and line spacing all need to be tested and scored according to the analysis of brand image requirements in the standard design draft. Common fonts are an indispensable part of creating a company style, and simplicity, readability and compatibility with policies and computer systems are also important considerations. It is important to use the correct font to make the logo look professional and be recognized by customers.

5. Grouping document database

Complete standard design drawings should include various file types as the basis for subsequent brand management and maintenance. An operable and functional packaged compressed file should have a complete overview of file classification, logo, VI elements, presentation and communication. This will provide an excellent structured product and unified visual management under the standard mode, ensure the excellent implementation of brand image and meet the high standards of designers and demanders.

In a word, a good Logo standard design draft can effectively support the establishment and promotion of brand image and improve the conversion rate and loyalty of the company's business. The above points are very important elements, and all elements must be closely combined to ensure the integrity and effect of the standard design draft.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.