What are the types of program positioning?

There are many classification standards for TV programs, some according to program content, some according to program form, and some according to program object type. But the most common and simple classifications are the following:

1, news programs, such as oral news, video news, special news, interview news, investigation news and other program types.

2. Educational projects, such as cultural education and social education.

3. Literary programs, such as special literature and art, comprehensive literature and art, evening programs and various literary majors.

4. Sports programs, such as sports competitions, sports news, sports knowledge, sports appreciation, fitness, etc.

5, service programs, such as food, clothing, housing and transportation, medical care, employment, marriage weather, transportation and tourism, shopping and cooking, family crafts, room layout and other program types.

6. Financial programs, such as stock market economy, investment and financial management.

7, cultural and entertainment programs, such as film and television programs, variety shows, entertainment information, etc.

TV program analysis method

1 content

This paper mainly analyzes whether the content positioning of the program is close to the audience and whether it has its own characteristics. The content orientation of the program is manifested in the theme, nature, content, function, audience range, cultural taste, national and local characteristics and so on.

2 structure

This paper mainly analyzes the logical process of how the program begins, develops and ends. Whether the programs are closely connected and whether the clues are clear.

3 production

Mainly depends on whether the production of the program is exquisite. Specifically, it can be divided into the following aspects:

(1) camera. This paper analyzes whether the photographer is good at taking pictures with the lens, grasps the law of using the lens and obtains the required program material.

(2) lighting. This paper analyzes whether the illusionist is good at mastering the different requirements of TV and stage lighting, and whether the camera can accurately shoot multi-emotional scenes according to the director's intention.

(3) recording. This paper analyzes whether the sound engineer can properly use recording facilities for different kinds of programs, so that the recorded programs can reflect their essence.

(4) editing. Analyze whether the lens combination of edited pictures is reasonable and whether all kinds of stunt pictures are in place.

(5) synthesis. Analyze whether various TV elements such as image, language, art, sound and music are combined into an organic whole according to certain rules.