What do you need to learn in advertising design and production?

Advertising design and production need to learn the knowledge and skills of advertising creativity, design, marketing, media selection, photography, advertising copy, brand marketing, digital media, production technology, market research, data analysis and project management.

Advertising design and production Learn the conception and design methods of advertising creativity, including color, typesetting, font, image processing, etc. Understand the design principles and the use of design software, such as Adobe Photoshop and Illustrator. Understand the basic concepts and strategies of marketing, study the needs and behavior characteristics of target audience, and design attractive and influential advertisements.

Advertising design and production majors should understand the characteristics and audience groups of different media platforms and learn how to choose appropriate media channels to spread advertisements. Master the skills of media purchase and media planning. Learn the basic skills of photography and video recording, including lighting, composition, shooting angle, etc. In order to make advertising materials have visual impact and attraction.

Employment prospect of advertising design and production

1. advertising company: graduates majoring in advertising design and production can find employment opportunities in advertising companies. They can engage in advertising creativity, graphic design, packaging design, brand planning and other work, and participate in the design and production of various advertising projects.

2. Media companies: Media companies also need professionals in advertising design and production. They can engage in advertising design and production in print media, TV media, online media and other fields, and provide professional design services for advertising projects of media companies.

3. Design companies and creative studios: Design companies and creative studios are also the employment direction of graduates majoring in advertising design and production. They can participate in various design projects, including brand design, packaging design, exhibition design and so on. , to provide customers with creative and design solutions.

4. Freelance and self-employment: Graduates majoring in advertising design and production can choose to become freelancers and provide advertising design and production services for various customers. They can also choose to start their own businesses and set up their own advertising design studios or creative companies.