What does Kuaishou One Thousand and One Nights mean?

Kuaishou will join hands with Jiangsu Satellite TV to jointly create a Kuaishou-style "One Thousand and One Nights" party. It is reported that the party was named by China Unicom and was broadcast live simultaneously through Kuaishou APP and Jiangsu Satellite TV.

The first wave of celebrity guests Huang Bo, Shen Teng, and Yue Yunpeng were officially announced, and more lineups will be announced one after another. At Kuaishou’s annual IP feast, Kuaishou One Thousand and One Nights set the theme as “Fireworks on Earth”.

According to reports, the party will gather more than 30 groups of celebrity guests and more than 100 groups of Kuaishou users to perform art on the same stage, and invite top domestic and foreign dance, vocal and photography teams to create a carnival that is different from other At the party, there are unlimited Kuaishou elements and Kuaishou tags.

It is worth mentioning that Kuaishou will provide more than 20 billion traffic resource exposure support for the 1001 Party, linkage of Kuaishou's eight major product matrixes, linkage live broadcasts of domestic leading video platforms, and linkage screen hegemony communication of top-level apps across the entire network. .

In addition, Kuaishou will also fully open the public and private traffic entrances of the station, and create a CCTV Spring Festival Gala project through multi-dimensional communication such as comprehensive momentum within the station, live broadcast of celebrity talent relays, and coverage of core city landmarks. 360-degree three-dimensional promotion creates super IP potential for traffic month, carnival night, and multi-day vibration.

At the same time, China Unicom, as the champion of this party, will also jointly authorize Kuaishou *** to explore new ways of brand marketing in the era of media integration and development.