Traditional Culture Encyclopedia - Photography major - The local WeChat promotion scheme is provided by the mirror enterprise WeChat scrm.
The local WeChat promotion scheme is provided by the mirror enterprise WeChat scrm.
/video/1530141466789298176 local wechat promotion scheme wechat promotion can help local offline entities to establish contact with target users in their service areas, thus achieving the marketing effect from online to offline. Next, let's take a look at how to promote local WeChat. First, the characteristics of offline store marketing promotion 1, the pressure of store rent and labor cost forces stores to reduce marketing budget and promote the marketing effect of pursuing small investment and big return. Second, the local attributes are strong, and the promotion and service of local offline stores have geographical restrictions. Fourth, the target customers are limited. The main activities of customers are distributed around the store, and the accuracy of reaching the target customers is high. Second, the local offline store solution 1, more accurate target customer orientation has achieved a multi-dimensional and fine-grained portrait of the crowd through the cross-recognition analysis of massive data, and scattered the surrounding target customers around the store area. 2. More detailed store information conveys store location, service scope, on-site atlas, and consultation telephone number, so that interested customers can understand comprehensive store information with one click and shorten the distance between stores and customers. 3. More efficient and diverse O2O drainage methods attract customers' attention through various and efficient online promotion methods (direct booking, online coupon collection, etc.). ), increase the interaction between stores and customers, and drain customers for stores. Local WeChat promotion is applicable to industries: catering, food, department store, wedding photography, real estate, automobile, home, clothing, education and training, life service, entertainment and leisure. Three. Features of local promotion of WeChat: 1, diversified promotion forms of graphic push (suitable for brand and event information promotion), H5 template (supporting video promotion and online booking), issuing landing cards and coupons (a weapon to attract customers into the store), and small-scale long-term 3. Join physical store positioning (one-click Tencent map navigation), store atlas (visual store information) and consultation telephone (dial-up support)
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