The main column of the old story channel

CCTV-Old Story Channel launched a large-scale documentary special program "The Most Beautiful China" (the most beautiful series including the most beautiful city, the most beautiful country, the most beautiful entrepreneur and the most beautiful craftsman). ), its main purpose is to spread and promote the new highlights, new achievements and new breakthroughs of the most beautiful cities and villages, governments and enterprises, and leading figures in various industries and times in China; Demonstrate ecological civilization and spiritual civilization, highlight the new concept of the party governing the country, adapt to the new normal, respond to the audience's growing spiritual and cultural demands, spread positive values, and convey good hopes for the future.

The purpose of this paper is to sort out and excavate the value and connotation of China's traditional culture, truly record its present situation of survival and development in the modern economic society, and deeply explore how to innovate, and at the same time transmit cultural information to a wide audience, so as to promote the development of China culture. China's profound cultural accumulation and TV programs that reflect and embody China's culture can increase the public's understanding of China culture, thus enhancing their sense of belonging to China. At the same time, we can also examine the cultural remains and cultural phenomena of historical traditions from the perspective of today's times, refine their essential spirit, and combine cultural materials and life materials to create unique cultural TV programs. Whether it is tradition or modernity, innovation or inheritance, every program should be branded with a certain brand of the times, grasp the pulse of the times and have distinctive characteristics of the times. Enterprises are the source of social and economic development. The column deeply analyzes the connotation of enterprise brand, combs the history, culture and innovation development process of enterprise, helps the growth and development of enterprise, and enhances the brand value of enterprise image. Help entrepreneurs build a century-old enterprise. Read the legend of life taste carefully. Record the leading figures in the 40' s, 50' s and 60' s and influence the elite models in 70' s, 80' s and 90' s.

This column is jointly launched by Chinese Channel and CCTV Old Story Channel. Producer: Gao Feng Fang Qing.

CCTV Old Story Channel is a national digital TV pay channel run by the Central News Recording Film Studio affiliated to CCTV, and it is also the only TV channel that mainly broadcasts historical documentaries to the whole country through the central digital platform. CCTV Old Story Channel takes "national image" as its core. After the professional production team of the channel arranges and arranges the historical events one by one, the production of each program will show the history of yesterday to the audience in a brand-new form.

Rain and Sunshine is the first inspirational column launched by CCTV, adhering to the concept of inheriting civilization and pioneering and innovating, focusing on people, recording experiences, touching the audience with stories, enlightening the soul with humanity, showing the light of humanity with images, and striving to bring more positive energy to society.

Rain and Sunshine combines documentary shooting and interviews, tells stories with characters as clues, and shows the ups and downs of characters' fate, so as to show life wisdom and reflect social civilization.

We will pay attention to the wisdom of life in the tortuous life and the strong enterprising heart in the face of setbacks. After the storm, I saw the sun. Let's tell your story together and write an inspirational chapter for the audience.

The duration of each program is 15 minutes, and the broadcast platform is CCTV Old Story Channel, which is premiered once a week and replayed four times. The Chinese channel will also be broadcast simultaneously with CCTV, Xinhuanet and People's Daily. ? Drama is like life, and life is like drama; Based on China's traditional opera, this paper focuses on the story outside the play, after the play and the story extended from it. You will learn about the official history, legends and even literary stories outside this play. Selling point: Enjoy famous dramas, learn about real history and many legends.

This is a characteristic courtyard on the north side of Beijing's North Third Ring Road. There are a lot of precious and scratched images and lasting and exciting sounds. That is a true record of China people's collective memory!

The people who work in this compound are the people who record these memories.

1938, Yan' an film troupe was established in the anti-Japanese bonfire;

1953, the Central News Recording Film Studio (hereinafter referred to as Central New Film) was established in Beijing, and it was called the "Royal Photography Team" of New China;

1993, the central new film was merged into CCTV, and entered a period of great development of film and television integration.

20 10 central new film and Beijing keying jointly established the central new film group, becoming the largest documentary and educational film production base in China.

As far as the central new films are concerned, more than 5,000 news documentaries and more than 400,000 minutes of historical film materials have become irreplaceable national historical image archives.

On April 16, 2006, the old story channel opened by the Central News Recording Film Studio affiliated to CCTV was officially launched.

It is the powerful creative team of the Central New Film Group that built this media platform.

Over the past 60 years, 370 works of Central New Film have won awards at various mainstream film festivals at home and abroad, including China "Hua Biao Award", China "Golden Rooster Award" and China "Hundred Flowers Award", and more than 60 films have won awards at various international film and television festivals. In recent years, the business of Central New Film Group has been further expanded, including: film and television documentary shooting, cultural film and television base construction, new media operation, film and television shooting, microfilm production, film and television activity planning, special video shooting, video website construction and so on. , has become the leading brand of large-scale comprehensive film and television culture enterprises.

Such a team fully guarantees the character, quality and taste of the old story channel.