How to plan and shoot a short video?

First, communicate with customers to understand customer needs, and write a story script according to customer needs and platform attributes. After the story script is determined, the communication lens is planned and finished, and story board is written. Confirm story board, select the appropriate actor model card for customer screening, confirm the actor to take makeup photos, and make an appointment for shooting schedule. Photographers shoot, check video materials and edit videos.

Video synthesis, special effects production. Creativity needs to be accurately connected with customers. Only by understanding the needs of users first can we produce good ideas, such as the short food video mentioned by the subject. When a scheme is formed, it must be tested first.

Consider the shape, finished product and brand story of the food to be photographed, and what shooting techniques and lighting can be used; Secondly, after understanding the needs of customers, we should actively learn from the existing finished products in the industry and try to break through the thinking wall or build a new framework on the basis of existing ideas in order to better display products.