Traditional Culture Encyclopedia - Photography major - How to write the title of photographic atlas is more attractive? Who can share the experience of writing photography titles?

How to write the title of photographic atlas is more attractive? Who can share the experience of writing photography titles?

Nowadays, there are many readers of photographic atlas, and it is often said that people created the "era of reading pictures", which is what this means. It seems that you are a photographer, a creator, you are not a stingy person, and you really want to share your photos and photo galleries with others. You are a "good comrade".

How to write the title is attractive? Tell me my opinion.

First, in theory, the title is very important. Just like publishing an article on the media platform now, the first thing you see when reading is not the specific content, but the title and pictures of the article. If you put them in order, the title comes first and the cover comes second. Through these first and second, readers will be attracted to open your page, and there will be hope for reading; Otherwise, no matter how good your content is, if you don't open the page and the article, it's just like reading it.

Second, in practice, the cover is more important. Title, title, or title! Everyone says so. Why is the cover more important? People's reading psychology is actually like this. After reading an article, he will think that the title is essence, refinement and generalization. A good title usually has good content, so he will attach great importance to the title.

It's different now. What is it now? Now Atlas, Atlas, Atlas! So reading the atlas, he will think that a good cover will generally have good content; The first one looks good, and the second one must look good; The second one looks good, so does the following one! This is the "halo effect" and "preconceptions" in psychological phenomena, just as we see a luxurious and spacious department store, we will imagine that its customers must be empty and its products must be rich; Just like seeing the first floor of a department store is very good, you will imagine that its second, third and even all floors are very good.

Third, content, gold content is the most important. This point needs no elaboration. I saw your atlas today, and I was impressed. The next time I see your name (or nickname), I can't help but go in and read it, attracting "repeat customers"

In a word: send an article-title first, picture second; Send atlas-cover first, title second.

Anyway, any suggestions?

First, carefully select the first picture, carefully place the first three pictures, and carefully place the last picture. The first appearance of each platform is different, some are one cover, some are three covers, which you have to decide according to the situation and must be carefully planned and arranged. Where does the phrase "carefully place the last picture" come from? Just like acting, there is a big ending and a small ending. Aren't you the same You have to make readers appreciate you, remember you, remember you. The last one is of course important.

Second, write the title carefully. I hate the "title party" myself, but I admire it very much. Because, he will carefully ponder the reader's psychology, "vote for what he likes" and "vote for what he likes"; He will try to extract the essence of the article. From these two points of view, you should really study the title party. At least, it can attract you. This is half the battle. Can you not study? I mean, learn the idea of the title party, but don't imitate and admire their practices.