What's the communication science of China Agricultural University?

Brief Introduction of Communication Major in China Agricultural University

Professional Prospect This major is a new discipline formed in the United States and other developed countries in the mid-20th century. It is integrated with information science, covering a complete system from information communication content to information communication technology, and constitutes the main theme of today's information society, especially in the field of mass communication, which has attracted worldwide attention and formed a professional discipline group based on communication theory, with electronic information technology as the communication platform, and print media, radio, film and television media and online media promoting each other. The discipline system spans the whole communication field such as disseminator, information, media, audience and effect, and constitutes a new discipline with wide caliber, thick foundation and wide adaptability from theoretical communication to applied communication. With the improvement of China's comprehensive national strength in the 2 1 century, communication specialty will train a large number of middle and senior compound applied talents with high comprehensive quality and international vision for the country.

Discipline Strength China Agricultural University, as one of the earliest universities in China to offer undergraduate majors in communication, has a high-level communication discipline group, especially in the fields of agricultural and rural communication, development communication, film and television media communication, and has strong teaching and scientific research strength. He currently holds a master's degree in communication. At the same time, there are many professors in the college who recruit doctoral students in the development direction of communication. This major has a modern media experimental center (including network multimedia laboratory, electronic media laboratory, linear editing laboratory, nonlinear editing laboratory, studio, recording laboratory and photography laboratory) and the only university workstation of CCTV-7.

Training objectives This major trains senior professionals who have the basic theories, knowledge and skills of modern media communication, adapt to the requirements of the information society and knowledge economy era, master the basic skills of modern electronic media, especially TV media and network multimedia communication, and can be competent in film and television communication, news communication, network communication, advertising and media management. In order to meet the requirements of the information society and knowledge economy era in the 2 1 century, this major has completed the basic training specifications and basic training of communication, and set two major directions in senior grades. Students can choose related majors for in-depth study according to their own characteristics and interests: 1) film and television communication; 2) Communication theory and practice. Students can continue their studies in the fields of film and television communication, news communication, network communication, rural communication, advertising and media management.

Professional characteristics This major has distinctive characteristics, especially in the fields of agriculture, education and film and television. In order to meet the requirements of the information society and knowledge economy era in the 2 1 century, this major has completed the basic training specifications and basic training of communication, and at the same time, it has set up courses such as film and television communication (focusing on the creation of documentaries and scientific and educational films), communication theory and practice (focusing on news and new online media), advertising public relations, media management and so on in senior grades, forming its professional direction. Students can choose the relevant major direction according to their own characteristics and interests.

In addition to some basic literature courses, Chinese and foreign communication history, introduction to communication, public opinion, introduction to journalism, news interview and writing, literary aesthetics, basic photography, introduction to film and television, film script creation, camera technology and art, TV program editing, TV news and documentary, TV program planning, director creation of science and education films, media animation and production, multimedia application technology, network communication, web page design and production, media management, and advertising communication. Relationship, editing and publishing, communication research methods, etc. , as well as photography experiment, camera technology art experiment, nonlinear editing experiment, DV creation experiment, web page making experiment, as well as news interview practice, media practice, TV program planning practice, documentary creation practice, scientific research comprehensive training practice, graduation practice and other 30 credits of practical teaching courses.

Awarded a bachelor of arts degree

Employment orientation After graduation, I can work as an editor, reporter, director, host, producer, advertising and cultural exchange activity planning, computer network communication, etc. in news media organizations, publishing organizations, propaganda departments of central and local governments, enterprises and institutions, and advertising companies. /kloc-the employment situation of graduates in 0/0 has always maintained excellent employment rate and quality. Representative employers are: CCTV7, CCTV6, BTV, Phoenix Satellite TV, Shanghai Wenguang (Shanghai Satellite TV), People's Liberation Army Daily, Xinhua News Agency (Xinhuanet), China Government Network, Sohu.com, Tencent.com, Netease, china national radio, Beijing Education Examinations Institute, Beijing Customs, Sports, Branch Life Magazine, DV Times Magazine, China Agricultural University and government officials.

Continuing education: after graduation, students can continue their studies in communication, journalism, radio and television art, film, advertising, editing and publishing, public relations, media management and other related majors. Our school has a master's degree in communication. On average, about 30-35% students take the postgraduate entrance examination every year, and 15-20% students go abroad. The main institutions for postgraduate entrance examination in China are: Peking University, Tsinghua University, China Academy of Sciences, China Communication University, Zhejiang University, China Agricultural University, Beijing Film Academy and Beijing Normal University.