Labor day group activity plan

In order to ensure the safe and smooth progress of things or work, it is often necessary to make plans in advance, which is the method plan obtained before filing a case. How to write a plan to play a better role? The following is the labor day group activity plan I compiled, which is for reference only and I hope it will help you.

Labor Day Group Activity Program 1 I. Activity Theme:

Romantic may day, warm x

Second, the activity time:

April 20-May 20

Third, the event background:

After the Spring Festival, May Day will be the second peak season for sales. This period coincided with the May Day holiday, with an increase in passenger flow and strong demand. Tourism Festival, Horticultural Exhibition, Economic and Trade Fair and the opening of Shenzhen Xinyijia Supermarket are all new highlights of the market. The urgent task is to seize the favorable opportunity, integrate the internal and external resources of the enterprise, establish a brand-new image, seize the market, actively expand sales, attract business and enhance the brand image of the enterprise.

Four. Activities:

1. Reward shopping promotion. Consumers who shop in X can participate in the lucky draw by telephone service number and short message with the shopping receipt and ID number of that day. Once a week, the prize is wide and the prize value is low, such as T-shirts. Once a month, there is a double lottery. The prize area is narrow and the prize value is high. You can award mopeds. The lucky draw ceremony was held in X Square to promote publicity and stimulate purchases. Telephone revenue, telecommunications and mobile are divided into four or six parts, about X yuan per month, which can be used for bonus expenses. See the cooperation agreement for details.

2. "X collects wind, refreshing this summer" Zibo X No.1 air conditioner.

(1) Buy a lucky draw and give each other air conditioners. Users can enjoy the preferential policy of lucky draw when they buy cabinets or hang up in X Shopping Plaza, that is, they can enjoy cabinets if they buy cabinets with prizes. This activity is limited to some brand models.

(2) Sales ranking. X Shopping Plaza, together with Consumers Association and other relevant departments, ranks the air conditioners sold in X Shopping Plaza from April 20th to May 20th according to the number of purchases, and will release them through the media to guide consumption.

(3) The theme is "Air conditioning and me? Modern life ". Customers can express their views on air conditioning through articles, and they can also think before and after buying air conditioning. The activity aims to advocate scientific consumption and air conditioning culture. The essay was jointly organized with Luzhong Morning Post, and related articles were published in the newspaper.

(4) Free repair, maintenance and large telephone call back. Before the air conditioning festival 10 day, new and old users will be presented with the rain cover of the outdoor unit every day, and the words "dedication of X" are uniformly printed on the rain cover. Community service, sincere dedication, image building and publicity.

(5) Various gifts and special sales activities. In addition, one-hour auction sales activities are held every day, with advance notice and store auction.

(6) "Air-conditioned home phone"-users who buy air conditioners will receive meteorological information for one month every day (7: 45 pm). Old users can enjoy two weeks of meteorological information. In cooperation with telecom companies, this activity regularly broadcasts meteorological information, dressing index, sun protection index, comfort index, air pollution index, commuter weather forecast and other information to the telephone number left by customers by paying a certain fee in advance.

(7) The first person to make an air-conditioning call at 8 o'clock every morning is the lucky one, who can enjoy a half-price discount, which is surprising and exciting.

(8) Grand opening ceremony and exhibition activities.

3. Members' "shopping holiday tour" activities, from the launch date of the activity, accumulate the shopping amount of members, and give a travel voucher with a value of 120 yuan if the shopping exceeds X yuan; Two tourist tickets with a gift value of 120 yuan for spending more than 5,000 yuan; Those who spend more than 8,000 yuan will be given three tourist tickets worth 120 yuan. Send the activity plan and commodity information to every member through the special advertisement of China Post, so as to arouse their extensive participation.

4. T-shirt bazaar of "Buy a T-shirt and get one yuan for love" in Zibo X Shopping Plaza. Around May Day, there will be a charity sale in the square, and a certain number of pieces will be taken out every day. The proceeds will be donated to Project Hope, and the activities will be organized and implemented by the Youth League Committee.

5. "Leisure Sports Series Fashion Show" adopts X etiquette fashion model team, chooses leisure, sports and fashion to perform in the square, and cooperates with store sales, mainly promoting leisure and sports fashion in two shopping malls and three shopping malls to create momentum for sales.

6. Commodities such as "sugar liquor and non-staple food" and "detergent" are the highlights of May Day consumption. In order to effectively combine joint sales, X "Food Week" and X "Skin Care, Beautiful Life" were launched. Use special price or half price to promote purchase.

7. Establish the website of X Shopping Plaza. Report on the May Day promotion of X Shopping Plaza.

Verb (abbreviation of verb) advertisement

1. In the column of "X Information Port" of Economic Station, various promotional activities of May Day in X Shopping Plaza were comprehensively introduced.

2. The radio news station and the art station use advertisements for half an hour and every hour respectively to promote personal activities.

3. Use Zibo Evening News and Luzhong Morning Post to make a full-page advertisement.

4. The live broadcast service will launch the content of the event.

5. The X website covers May Day activities.

6. Cooperate with the postal service and jointly publish a special advertisement with various manufacturers.

7. Use the news reports of the above media.

Six, shaping the image of the store:

1. Decorate the storefront. It takes about 600 yuan to make romantic Mayday color gates with silk flower.

2. Decorate the patio and zenith on the first floor with flowers and remove the red lanterns. The cost is about 1000 yuan.

3. Color balloon decoration is about X yuan.

4. Green simulated plant decoration is about 1000 yuan.

Labor Day Group Activity Program 21. Purpose of promotion activities:

Use the golden holiday to carry out large-scale promotional activities, increase product sales, digest inventory and seasonal products, stimulate channel activity, and effectively grasp the customer information of consumers.

Second, the promotion target:

Xx's target consumer groups

Third, the promotion time:

20X years, X months, x-x days, and the promotion interval can be advanced or extended as needed to ensure that the amount of promotional activities reaches consumers.

Fourth, promote the city:

National Xx retail outlets. Large-scale promotional activities are mainly located in the third-tier market and cities with poor sales performance in peacetime, which can avoid large-scale damage to the brand image and greatly enhance Xx's local sales performance and popularity.

Verb (abbreviation of verb) promotion mode:

Use powerful and effective price tools and multiple preferential combinations to create the momentum of color cotton revolution and popularization, and show the style of strong brand and strong marketing.

Popularization theme of intransitive verbs:

May 3rd+1day shopping spree

Seven, promotional products:

Xx series special products

Labor Day Group Activity Program 3 I. Theme of Series Activities

1, May shopping gift, happy holiday family tour.

2, the heart is Qian Qian knot, 100,000 love shows.

3. Reward members with May Day travel gifts.

4. Spring Fashion Week

5. Discount promotion activities

6. Print the first issue of the spring edition of the boutique shopping guide of X Mall.

Second, the activity time

1, May shopping gift, happy holiday family tour: May1-May 5.

2. Heart tied with Qian Qian knot, 100,000 love shows: May1-May 5.

3. May Day travel gift reward members: May1-May 7.

4. Spring Fashion Week: May1-May 5.

5. Special promotion: May1-May 7.

Third, the scope of the series of activities

X Mall and Bayi Store, X Shopping Plaza and Beiyuan Store Series

Four. Activity content

1, May shopping gift, happy holiday family tour.

Activity content:

In order to enhance the popularity of X Mall and create good sales performance during the May Day Golden Week, the activity of "May Day Shopping Gift, Happy Holiday Family Tour" was held, that is, shopping gifts were given to May Day couples and the whole family in the form of travel packages. Detailed implementation rules:

① On May1-May 5, you can get a May Day Tour Package for Two by signing up with the invoice and valid certificate when the accumulated consumption of regular-priced goods reached 3,000 yuan on that day. (No accumulated gifts)

(2) Anyone who consumes regular-priced goods over 4,000 yuan on the same day can get the May Day family travel standard package (limited to three people) by registering with the invoice and valid documents. (No accumulated gifts)

(3) The accumulated consumption of regular-priced goods on that day is over 5,000 yuan. If you register at the counter of the corresponding brand with the invoice and valid documents, you can get the May Day family tour package (limited to four people). (No accumulated gifts)

(4) If the accumulated consumption of regular-priced goods on that day is over 12000 yuan, you can get a package ticket for two luxury tourists by registering with the invoice and valid documents. (No accumulated gifts)

⑤ If the accumulated consumption of regular-priced goods on that day is over 20,000 yuan, you can get a package ticket for luxury Hong Kong and Macao for two by signing up with the invoice and valid documents. (No accumulated gifts)

Note: this activity is limited to clothing brands (membership cards are only points without discount), and manufacturers voluntarily participate. If you don't participate, the manufacturer needs to participate in discount promotion activities, and X will not bear the cost. Customers' travel expenses are generated on the premise of spending 3000-20000 yuan on shopping, and the expenses borne by manufacturers are only 20% or 50% of the discount amount of goods, which is less than the usual holiday discount promotion activities and the promotion effect is obvious. (Attached: a copy of the tourist price list)

2, the heart is Qian Qian knot, 100,000 love shows.

Activity content: the love line is full of warmth

During May Day, a special love activity was launched, with the slogan "Heart tied with Qian Qian knot, 100,000 love shows" as the loud slogan, grasping the open mind of modern young people who tend to reveal their true feelings, actively mobilizing the enthusiasm of couples in love to express themselves, and connecting the handkerchiefs of each couple's love vows, names, blessings and other contents. This colorful and exciting "love story" naturally became a beautiful landscape under the spring breeze.

Detailed rules:

(1) During the May Day period, the activity of "Tie Qian Qian Knot with Heart, Show 100,000 Loves" was held in the square in front of the shopping mall, and handkerchiefs were hung with red soft ropes. Each pair of male and female customers can get a handkerchief on the spot, and provide oily markers for customers to write love vows, real names (lucky customers), blessings and other contents. All the handkerchiefs agreed by customers are tied on the rope by themselves, and the last pair of customers tie handkerchiefs again.

② One lucky couple is selected every day, and two couples traveling in the suburbs of Jinan during May Day are granted package tickets. The website publishes the list of lucky customers every day, and receives complimentary tickets with valid certificates the next day.

Note: This activity needs the assistance of the management of the Operation Department. The initial budget of handkerchief is 5000 yuan, and 0.5 yuan ×5000 yuan = 2500 yuan; Red nylon rope: 50m×5 yuan /m=250 yuan; The value of the couple travel package is 200×5= 1000 yuan; X promotional activities, totaling 3750 yuan, shall be borne by the mall.

5. Welcome to give back the May Day travel gifts to members.

Scope of activities: X Mall

In order to thank X members for their support to X over the years, as of May 7th, X members with the top three accumulated shopping points of membership cards can register at the front desk with their X membership cards and ID cards, and receive corresponding travel package rewards from May/KLOC-0 to May 7th. (If it is overdue, the ranking will be published on the website and major newspapers after May Day. ) The X member who won the first place will be given a luxury tour package of Happy House (limited to three people) by registering with the X member's point card and ID card.

The second X member can get the luxury couple travel package by registering with the X member's integral card and ID card. The third X member can get Jinan suburban tour package (limited to three people) by registering with X member's integral card and ID card.

Note: The value of the luxury travel package of Happy House in this activity is 1000 yuan/person × 3 = 3,000 yuan; Value of luxury travel package for couples: 1000×2=20xx yuan; The value of Jinan Suburb Tour Package (limited to three persons): 100×3=300 yuan, totaling 5,300 yuan, and the activity expenses shall be borne by the mall.

Labor Day Group Activity Plan 4 I. Promotion Theme

The whole country celebrated May Day with joy and went shopping in X happily.

Second, the promotion period

May 1 day to May 7

III. Activity Law

Jointly hold product exhibitions with 3-4 major detergent brands. Century Hailian Supermarket is responsible for the unified organization of cultural performances, the overall planning of the exhibition area, the overall publicity and foreign-related matters. The manufacturer is responsible for the brand promotion and promotion activities in the designated exhibition area.

Fourth, the site layout

A number of sun umbrellas (provided by suppliers), more than 8 hydrogen balloons (advertised by suppliers), one aerial arch (20m), outdoor exhibition area (4), exhibition area in front of service desk (other brands), stainless steel bar exhibition manufacturer exhibition area on the second floor, and cultural activity area (stage, audio equipment).

Verb (abbreviation of verb) arrangement of literary and artistic activities

1, the final victory (May 1-7)

Activity form: auction is adopted, and one booth is launched every day, with 20-30 pieces for each booth, and the auction starts at an ultra-low price.

Activity time: the time starts at 9: 00 am. The rest of the time is arranged before or after the activity.

* * * Enjoy the May Day Art Show (co-organized with Cai Ying Conservatory of Music)

2, amorous feelings (May 2)

Activities: underwear show, fashion show, live model performance.

3. Qian Shen (May 3)

Activity form: live model performance at the wedding exhibition.

4. Lifestyle (May 4th)

Activity form: photo exhibition

On-site exhibition of photographic works; Set up scenic spots and shoot for free on the spot (1 person limit 1 time); Free makeup party; Expert consultation meeting on beauty and hairdressing.

5. Love my China (May 5)

Activity form: "X Hailian Cup" Children's Painting Competition and Exhibition.

From April 25th, children (3 years old) signed up at the service desk with their works.

On May 5, the entries were exhibited, and together with the comprehensive scores of the on-site entries, three first, second and third prizes were awarded, and the rest were commemorative prizes.

Competition content: Draw a picture with the theme of "Rusty China".

Award setting: first prize: second prize: third prize:

6. Star Online (May 6-7)

Activity form: imitation show karaoke contest

Divided into three groups: children's group (children's voice broadcast), youth group (star challenge) and elderly group (old people's fun-night of opera fans)

Registration is free from April 25th. The service desk of Qiaoxi Store carries out detailed registration. Qiaoxi Store provides free practice for music lovers in front of the store from 7: 30 to 9: 30 every night on April 25th.

Sixth, the award setting

3 in each group, first prize, second prize and third prize.

Seven. Arrangement of commodity promotion activities

1, seasonal commodity bungee jumping

Joint promotion by manufacturers, self-promotion by Qiaoxi Store, and 50% discount on selected 10 knitted cotton products.

2. Fresh tide and early market price

Introduce several ultra-low-priced fresh goods to limit sales.

3, shopping packages, dishes are happy.

Those who reach the designated cash will exchange the designated daily necessities at the designated place with the computer receipt and the designated cash.

Labor Day Group Activity Plan 5 I. Theme of the activity

Celebrate May Day, be grateful and repay thousands of families.

Second, the activity time

20X month 1 -3 (Saturday to Monday)

III. Contents of activities

1, surprise exchange only needs 1 yuan.

The supermarket buys RMB at one time, and adds 1 yuan to the service desk with the invoice for exchange (the value is about 3-5 yuan).

Note: the service desk staff should register their accounts, collect cash correctly and collect receipts correctly to avoid mistakes. Pay the amount collected to the finance department every day, and count the purchased goods according to the cash paid after the activity.

2. Give you a surprise gift.

When the supermarket is full of shopping in 68 yuan at one time, it will use the one-page 3 yuan coupon of the supermarket poster to cut corners to offset the cash in 3 yuan (the poster cut corners is valid for-20xx, xx, xx-xx, XX);

Note: Group buying and off-site individual counters do not participate; The amount of shopping above 68 yuan does not accumulate; Can only be used once;

Buy 10 yuan cash coupons from 3.30 yuan.

Activity content: The supermarket will give one X cash coupon (supermarket counter/Friendship Department) worth 10 yuan when shopping in 30 yuan at one time, two coupons when shopping in 60 yuan, and two coupons when buying more.

Fourth, matters needing attention

1. Cash coupons can only be used at designated counters;

2. Cash coupons are valid for consumption from the current month to the current month;

3. Cash coupons are not convertible or exchanged for cash;

4. Use one counter when it exceeds X yuan, use two counters when it exceeds X yuan, and so on.

5. All cash coupons are valid with the official seal of the company;

6. The final interpretation right of this activity belongs to X Shopping Center.