Dior was accused of demonizing Asians.

Dior was accused of demonizing Asians.

Dior was accused of demonizing Asians. According to the Beijing Daily, this photo of Dior was shot and produced by China fashion photographer Man Chen, and she was criticized by netizens as catering to the abnormal aesthetics of European and American markets. Dior was accused of demonizing Asians. The following is the relevant content.

Dior is accused of demonizing Asians 1 Recently, Dior and Art exhibited in Shanghai caused a heated discussion on the Internet because of a photographic work.

With gloomy eyes, dark face, heavy eye shadow and armor of Qing Dynasty, this picture spread rapidly on the Internet, and many netizens criticized angrily: it was extremely uncomfortable, and it was suspected of "demonizing the Asian image", which catered to the stereotype of Asian ethnic groups in the West.

According to the Beijing Daily, this photo of Dior was shot and produced by China fashion photographer Man Chen, and she was criticized by netizens as catering to the abnormal aesthetics of European and American markets.

Subsequently, Dior deleted this picture on several social platforms, and a large number of copied and pasted copywriting pictures appeared on social platforms, which triggered a new round of criticism from many netizens.

Some netizens pointed out that the Asian stars under the lens of photographer Man Chen all look "normal", but this time there is a big deviation, which may be because they are catering to the brand and western stereotypes and even misconceptions about Asian women.

A brand manager pointed out: "Of course, the photographer's personal behavior still needs to be judged by the public, but the behavior of the enterprise needs to be taken seriously. After all, the final decision of this promotional film is still in Dior, and it is also officially issued by Dior. In recent years, especially since the epidemic, these western brands have made a lot of money in China and made great contributions to getting out of the low performance, but they are vilifying Asian women. In the final analysis, it is likely that they are indifferent to China consumers and even discriminate against them. If so, such brands should be resisted by consumers in China and even Asia. Do not respect the brand of consumers and do not deserve the love of consumers. "

The research on "The Irresistible Luxury Market in China in 2020" written by Bain and Tmall * * * shows that the sales of luxury goods in Chinese mainland will increase by 48% in 2020, reaching nearly 346 billion yuan. It is predicted that by 2025, it is expected to win the largest market share in the industry. After the outbreak of business difficulties caused by epidemic and other factors in the past two years, Dior, LV and other international brands were devastated, and China became a lifeline.

The financial report shows that the revenue of LVMH, the largest luxury goods group in France, increased by 30% in the first quarter of this year compared with the same period in 2020 and by 8% compared with the same period in 20 19. Among them, the fashion and leather products department, which is in charge of Louis Vuitton, Dior Dior and other high-end fashion houses, has the strongest growth, with an increase of 52% compared with the same period in 2020 and 37% compared with the same period in 20 19.

The Asian market centered on China has undoubtedly become the post-epidemic growth engine of these luxury goods companies. According to the latest financial report data of LVMH Group, in the first quarter of 20021,the whole Asian market contributed 48% of the sales of LVMH Group, among which Japan accounted for 7%. Asia has become the largest regional market for luxury goods of LVMH Group.

Dior was recently accused of demonizing Asians 2.

Dior and art are on display in Shanghai

Because a photographic work

Triggered a hot discussion on the Internet.

Is this what Dior saw?

Asian (China) women?

↓↓↓

With cloudy eyes and a dull face,

Heavy eye shadow, blue nail ...

This picture quickly spread on the Internet.

Many netizens angered:

Extreme discomfort in perception

Suspected of "ugly Asian image"

Cater to the west Asian ethnic group

stereotype

Dior, this photo was taken by

China fashion photographer Man Chen

Shooting and production

She was criticized by netizens for this.

Cater to the abnormal aesthetics of European and American markets

soon

Dior is on several social platforms.

Deleted this picture

meanwhile

Appear on social platforms

A large number of copied and pasted copywriting pictures

What's more, I didn't delete this sentence:

"After forwarding the screenshot, send group statistics.

Remember to delete the words in brackets. "

The topic # Man Chen's Works # also got a hot search.

Man Chen's works with different styles.

Arouse a heated discussion on the Internet.

Some netizens found that

She has filmed Dior before.

A group photo entitled "Twelve Colors of China"

Similar in style to the photos on display.

↓↓↓

Some netizens also pointed out that,

This is one of Man Chen's photography styles.

But the Asian star in her shot

They all look "normal"

So what's the problem?

Some netizens commented that,

Chen Man welcomed the brand.

Or western aesthetics.

Over the years

Asian Women's Images in Western Aesthetics

There are always elements such as small eyes and freckles.

But it is the view of China people on art and aesthetics.

You can't follow the west.

@ China anti-cult pointed out

"Respect foreign countries", "beautify foreign countries" and "obey foreign countries"

There is absolutely no future!

No matter which circle or border China is in.

Everyone should learn to look directly at the world.

It's not just a female image.

China's language, chopsticks and other cultural symbols.

Often abused by foreign brands.

Earlier, an advertisement in dolce & gabbana.

Because "Chinese pronunciation"

The model eats pizza with chopsticks in a strange posture.

Accused of discriminating against China people.

Its designers openly insulted China.

Then formally apologize.

It is not accepted by the majority of netizens.

Dior was accused of demonizing Asians. Recently, Dior, an internationally renowned luxury jewelry brand, was called hot search by netizens because of a strange photo in Dior and Art exhibited in Shanghai.

(scared to death! Worse than BBC)

The Asian woman in the photo, with pie face, heavy eyebrows, gloomy eyes, dark face and dark lips, plus nondescript hairstyle and Qing dynasty style armor, looks fierce and weird.

The first reaction of many netizens is "fear". This photo gives people an extremely uncomfortable impression, which is suspected of demonizing Asians and caters to the stereotype of Asians in the West. What is even more infuriating is that the female photographer who shot and made this photo for Dior actually came from China.

Photographer Man Chen has also been criticized, and netizens criticized her for pandering to the abnormal aesthetics of the West and disagreeing with the eyes of Asians.

(Man Chen took a beautiful picture of himself. More beautiful than real people)

There are also careful netizens who dig out Man Chen's previous works and find that her images of Europeans, Americans, Japanese and foreign Chinese are normal. Only when they are associated with "Chinese style" will they be smeared at random, making people not ghosts. It can be seen that this time is not an accident, but her style has always been like this.

After the public opinion fermented, Dior brand deleted this photo on several social media accounts. Miraculously, at the same time, a stereotyped "white washing" graphic was copied and pasted by multiple accounts and circulated on the Internet. Some careless people even forgot to delete this sentence: after forwarding, take screenshots and send group statistics, remember to delete the words in brackets.

In their view, it seems that as long as we constantly brush the screen and hire the water army to suppress the opposition, we can block the long mouth and reverse black and white. I don't know that this practice can't save the brand image, but it's even more disgusting.

Even if according to their own explanation, "the standards of beauty are different", why do Asians' western aesthetics always focus on strangeness and gloom? Can't you change your tune and style?

Westerners have occupied the right to speak in the fashion field for too long, and the stereotypes of Asian ethnic groups have been deeply rooted. For this reason, China people should strive to admire their own culture and let more people realize the colorful beauty of China, instead of colluding with the western "ugliness appreciation".

A few months ago, Tsinghua University Academy of Fine Arts held a fashion show to show the graduation design of Class 202/KLOC-0. The photos with complicated atmosphere did not accidentally cause the anger of netizens, but the root cause. Among the styles of these exhibited works, the elements that cater to western stereotypes are too obvious.

(Photo of Tsinghua Fashion Show)

Uniform squinting, long and narrow eyeliner, obscure and dim eye shadow, blurred eyebrows, incomplete "elements", and even innovation, creating a turbid and strange white eyeball, coupled with plaster clothes and long black hair, is almost comparable to all "Zhen Zi" in terms of terror.

It's hard to imagine such a work from Tsinghua University, a top university in China. Do they think China people will like them?

For a long time, the impression of China people in the West stayed in the late Qing Dynasty, which was attributed to the long-term deliberate exaggeration by European and American officials. They did this to suppress China's influence in all directions. Because they know that China's culture is profound and profound, once it goes to the world, it will shine brilliantly, which they don't want to see.

However, in this increasingly convenient Internet age, people increasingly believe what they know, not what others impose, which is why China culture has been able to go out of the world again and again.

China people have their own fashion, which is elegant in Wei and Jin Dynasties, gorgeous in Han and Tang Dynasties, graceful or bold in Song, Yuan, Ming and Qing Dynasties, intellectual in the Republic of China, simple and elegant in modern times and full of flowers. ...

However, the "fashionable" China people who are full of discrimination in the west don't like it. Putting such works in China will naturally generate numerous criticisms. After all, only a few people appreciate ugliness, and most people in China have cultural confidence. We can see clearly what is beautiful and what is ugly.