Traditional Culture Encyclopedia - Photography major - How do those platforms make money from the media?
How do those platforms make money from the media?
First, platform subsidies.
This is the first time that many people from the media have made a living from it. Self-media graphics and texts, self-media videos, income comes from playing and reading. The subsidies for each platform are different, but they are very strong. For example, today's headline launch activities, Qingyun plan, Wukong talent plan, ten thousand people plan and so on. There are also many activities on media platforms such as Baidu Baijia, Penguin and Big Fish, which are held every month. The income of this self-media talent is also leveraged.
Second, knowledge pays the bill.
Now as long as you have a skill, as long as you know something in a certain field, as long as you can write, read and shoot, you can turn knowledge into money. For example, if you can shoot, you can make courses and post them on a platform, and then interested people may contact you to buy them. For example, today's headlines can turn former free articles into columns, paid columns, videos into paid columns, and create paid circles and other tools to collect money.
Third, live short video e-commerce sells goods.
Selling goods by live broadcast, selling goods by video and selling goods by articles have provided a way for media people to realize their cash. In today's headlines, the heads of agriculture, rural areas and farmers have nine sisters who sell specialty fruits in their hometown, earning tens of millions of dollars a year, while other new media platforms, such as Tik Tok and Aauto Quicker, also give media people another way to realize their cash.
Fourth, receive advertisements.
As long as you have fans, as long as you have a place in the vertical field, companies will come to you and pay you to plant their company's advertisements in your videos or articles or other channels. This is nothing new.
Fifth, on-site rewards.
As long as you are an online celebrity, micro-network celebrity, some celebrities, fans and even ordinary people, as long as you broadcast live, sing, dance, chat, explain and so on. Fans will reward you, and bigger online celebrities make amazing money by rewarding them.
The above should be the most common profit models at present, through which we can subdivide more profit directions. On the premise of having certain skills, I can create my own profit model, which is slow in the early stage and amazing in the later stage, because I watched a friend of mine develop step by step.
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