How to evaluate a good wedding photo (wedding photo evaluation)

How to write the praise of wedding photography?

Let the guests who have taken photos in your home write it themselves, so that the bride of Luoshan Weiwei doesn't have to write it. Telling the truth: posting photos is the best.

What are the advantages and disadvantages of a wedding dress shop? What is its development prospect?

Advantages of taking wedding photos and choosing wedding photo studio

First, professionalism As a long-term popular form of wedding photography in China, the wedding photo studio has strong professionalism, good service and product maintenance warranty. A good photo studio will consider customers in all directions, making you considerate and worry-free. In addition to ordering, making an appointment, choosing clothes, making up, shooting, looking at samples, making and picking up parts, there will also be high-quality follow-up services, such as the 50th anniversary shooting, baby 18 growth shooting, family photo shooting and so on. You get not only wedding photos, but also the follow-up photos are provided by the wedding photo studio for free. Second, large-scale wedding photo studios are like "five-star hotels", which focus more on formal consumers who pursue the atmosphere. The indoor shooting style of a good wedding photo studio is ever-changing, which is much richer than outdoor shooting, and the on-site shooting of many photo studios cannot be copied. In terms of shooting style, it has absorbed creative ideas from all over the country and is more authoritative in creation. In addition, customers can enjoy distinguished service, and there is no extra charge for location and meals. Third, the wedding brands of the strength wedding photo studio are very diverse. A high-end brand dress costs 10,000 yuan, and a mid-range brand dress also ranges from 3,000 yuan to 6,000 yuan. The dresses in the studio are updated quickly and have many styles, which can be tailored for newcomers. Traditional, solemn and easily accepted by elders. In addition to clothing, there are many interiors to choose from, and even the number of makeup artists and photographers is relatively large, which can be selected by customers. Fourth, some people who have experienced it just like the shooting techniques and styles of traditional photo studios. Although the studio shooting is an assembly line shooting procedure, those photographers and stylists are very experienced. At this point, they have profound attainments, know what angle and posture to shoot, the effect will be better, and the works they shoot will certainly not disappoint consumers.

XXXX Wedding Photography Promotion Strategy Plan I. Preface

Marriage is a great event in one's life. Today, with the continuous improvement of people's living standards and colorful life contents, wedding photography has become the mainstream for people to stay in happy moments.

According to the household survey conducted by China Economic Prosperity Monitoring Center in Beijing and XXXX Wuhan, the results show that most people, rich or poor, have to use their savings when they get married. Marriage not only digests residents' existing income, but also converts part of residents' savings into consumption expenditure.

As a fashionable way of getting married, wedding photography is recognized by more and more young people and their parents. In the survey, 23.8% of men and 19.8% of women thought it was a souvenir, and this expenditure ranked fifth. It can be seen that wedding photography has been deeply rooted in the hearts of consumers, but the more choices consumers have, the more confusion it has brought to some photo studio businesses. Faced with such a huge market, their turnover did not achieve the expected results. In addition, foreign counterparts rushed to the beach, and domestic small and medium-sized photo studios unconsciously stepped into trouble. This dilemma has a lot to do with the market, but the main reason comes from the operation itself.

How to develop the photo studio, make it grow from small to large and increase the turnover? Second, the market situation analysis

1. Overall market situation: According to statistics of relevant departments, as of XX, there were XXXX photo studios in Beijing, among which small and medium-sized photo studios accounted for the largest proportion. However, no fewer than twenty large foreign companies have occupied the Beijing market. The whole photo studio market is huge and popular.

2. Competition analysis: mainly from the publicity of large companies and similar companies nearby.

3. Consumption analysis: newlyweds and middle-aged and elderly couples who want to take photos as a souvenir. These people have a stable income and a good cultural quality, and most of them have already occupied a place.

4. Product analysis:

A. Advantages: it has certain originality, strong propaganda consciousness and certain temptation in promotion.

B. Disadvantages: the facade decoration is slightly outdated, and the photography technology needs to be improved.

C. threats: mainly from large companies, consumers emphasize the best, and expenditure is not the main consideration.

D. Opportunity: launch brand-new promotional activities to attract consumers and update publicity methods.

5. Analysis of previous promotion activities:

For example: 2000 Millennium commemorative set: I feel cheated by old customers, so the discount is as high as 40%. When new customers face amazing preferential prices, they will think that the quality of the business or a series of other problems.

6. Pricing strategy analysis:

For example, the wedding photography with a surprise price of 998 yuan is a decent thing in itself, and consumers think that this price is definitely overestimated, which is the success of the promotion. Third, the sales target:

From XXXX XX to XXXX XX, photography sales increased by 20%; The turnover is 6.5438+0 million yuan, the promotion expense budget is XXXX million yuan, and the profit target is XXX million yuan. IV. Promotion Plan:

1. Target: In order to achieve the above sales target of 20% sales growth and 200,000 yuan profit, brand awareness must be improved within one year18%; In addition, in terms of public relations activities, consumers' positive impression of the company has increased by 20%.

2. Strategy:

A. Advertising performance strategy: various schedules of newspaper promotion activities.

B. Media application strategy:

Beijing Evening News: The readers are mostly citizens, and they like this kind of information and have a wide range of publicity.

Boutique shopping guide: fashion newspaper, young readers, clear complaints.

C. Promotion strategy:

Complimentary advertisement: Free photography activity of "Love of Roses" will be carried out permanently, with limited places.

Publicity page: print company folding pages and publicity pages of different schedules.

Award-winning advertisement: "Love Truth+Photography Wedding Reception" was jointly held with the hotel.

Concessionary card: print "sentimental concession card" to explore potential customers, which can be transferred and distributed, that is, send friends to enjoy preferential treatment.

Publicity activities: launch "Looking for the most-who is the most affectionate bride", send publicity pages on the street and hang large exhibition boards.

Out of print at dusk: wedding photos of the golden and silver married couples will be put away. The slogan is: the price is fair, the sky is affectionate, and people will meet after dusk. The wedding starts in the off-season.

Company sample: long-term company publicity, shaping well-known brand enterprises.

D. public relations activity strategy: sponsoring media photography services. V. Promotion budget:

1. Newspaper advertisement: XXXXX yuan.

2. Publicity page: four slots, two-color single-sided size 16,105g imported coated paper, 20,000 sheets of * * * RMB XXXX.

3. Company sample envelope: 250g four-color printing, 5000 copies of imported coated paper coated with matte film, totaling RMB.

4. Exhibition board: the market price changes greatly, which is counted separately.

5. Promotion personnel expenses: 10 RMB per person per day, totaling XXXX RMB for 30 days.

6. Unforeseen expenses: due to current events, it will be calculated separately. Advantages:

When choosing wedding photos, the visual effect is the most important. Through visual effects, newcomers can judge the type of photos they like and choose the scenes and costumes to shoot. The photo studio has strong financial strength, so there will be many kinds of clothing styles, and the update speed is relatively high. Many newcomers will be attracted by the clothes in the studio.

The indoor canopy landscape is a great advantage of the studio. In the increasingly fierce competition, each studio strives to provide more thoughtful and meticulous services in various ways.

Shooting flowing, thousands of people and thousands of faces, flowing makeup, the same clothes, the same shape, and the templated picture make the wedding photos nothing new. The lack of communication between photographers also makes the new couple's ideas integrated into wedding photos.