Brief introduction of network and new media specialty in Anhui University of Finance

Brief introduction of network and new media specialty in Anhui University of Finance

Network and new media specialty is a new news and communication specialty based on the great promotion of emerging media forms such as the Internet to the news and communication industry and the whole society, which adapts to the development of digital information era and the trend of media convergence of mobile Internet. Let's briefly introduce the network and new media of Anhui University of Finance. Welcome to reading.

1 development course of network and new media specialty

Network and new media specialty is a new news and communication specialty based on the great promotion of emerging media forms such as the Internet to the news and communication industry and the whole society, which adapts to the development of digital information era and the trend of media convergence of mobile Internet.

This major is the further development of the new media and information network major, which started enrollment on 20 1 1. In 20 12, the Ministry of Education began to organize applications for this major. In 20 13, 28 universities were enrolled for the first time, 20 universities were enrolled in 20 14, 29 universities were enrolled in 20 15, and 47 universities were enrolled in 20 16. This major combines arts and sciences, and graduated with a bachelor of arts degree.

2 Network and new media professional employment prospects and employment direction

(1) Employment Salary Statistics of Network and New Media Specialty

Through the analysis of the employment status of 39 network and new media majors, the average salary level of network and new media majors is 5040 yuan.

According to work experience and length of service, the salary of network and new media major is 4750 yuan for 0-2 years and 5530 yuan for 3-5 years.

(2) Statistics of employment ranking of network and new media majors.

According to the analysis of 14575 employment data, the network and new media majors rank134 among all 1099 majors; Among 79 majors in literature, the employment ranking of network and new media majors is10; Among the seven majors of journalism and communication, the major of network and new media ranks fourth in employment.

(3) Statistics on employment fields and directions of network and new media majors.

According to the analysis of 14575 employment data, it is found that the area with the greatest demand for network and new media majors is Shanghai, accounting for 23%; Internet/e-commerce accounts for 35% of the professional needs of network and new media.

In addition to the above employment fields and directions, network and new media majors are also particularly popular in the following fields and directions:

Distribution of employment direction of network and new media specialty

3 An Cai College of Literature News Network and New Media Introduction professional training objectives

The professional knowledge structure system of network and new media in our college is mainly news communication knowledge, supplemented by marketing management and computer knowledge. Focus on the teaching of core courses of network and new media, and promote professional skills with practical teaching. Interdisciplinary, thick foundation, fine major, practice? Teaching characteristics, training application-oriented professionals with the practical ability of developing new media products such as planning, management, marketing and communication, and comprehensive development of comprehensive quality and professional skills.

main course

Introduction to communication, introduction to network communication, introduction to new media, web page design and production, ethics and regulations of network communication, digital technology and application of new media, computer graphic design, media integration, digital audio and video editing, new media marketing, new media operation and management, new media data analysis and application, mobile media development and application, new media product planning and development, etc.

Main teacher

There are 8 teachers, including 5 associate professors, 3 lecturers, 2 doctoral teachers and 5 master teachers. They have rich teaching experience and professional practice ability in the fields of news, communication and new media.

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