Traditional Culture Encyclopedia - Photography major - Is there a future in learning photography?

Is there a future in learning photography?

The major of commercial photography is four years' undergraduate course, which is mainly to cultivate professionals with keen business insight and strong artistic feeling, the ability to independently complete advertising creativity, shooting and post-image production, and the ability to engage in advertising photography, product photography and other aspects. Courses mainly include photography principle, photography history, product photography, advertising photography, trick photography, commercial imaging, advertising graphic creativity, design performance photography and so on. Commercial photography is closely related to product marketing, advertising design and product brand. With the commodity competition in China shifting from price and quality to design, brand and marketing concept, commercial photography is becoming more and more important as a means of brand and marketing concept. In response to this social demand, Shandong University of Arts and Crafts has set up a commercial photography major, and the future employment prospects of graduates are very gratifying. Photography is still very marketable now.