Advertising campaign planning

Advertising campaign planning article 1 1. Activity background:

March is a civilized and polite month. Small advertisements affect the beautiful campus environment, and the whole wall is dirty and ugly after the rain. In order to strengthen the management of campus advertisements and posters, promote the construction of campus spiritual civilization, enhance the image of campus civilization and create a good learning and living environment for students. Let the "psoriasis" advertisement on the wall be clear and clean, and let students have a clean and tidy living environment.

Second, the purpose of the activity:

Through practical activities, cultivate students' awareness and sense of responsibility of caring about the school appearance and beautifying the campus environment; Cultivate students' labor concept and dedication by participating in campus public welfare activities. Take "Civilization and Politeness Month" as an opportunity to raise everyone's awareness of environmental protection. Improve students' cooperative team spirit and work enthusiasm.

Third, the theme of the event: building a civilized new style and creating a harmonious post.

Feasibility analysis: There are a lot of small advertisements on the external wall of the canteen, which will affect the campus image.

1, on the morning of March x, inspect the activity site and prepare tools.

2.3 On the afternoon of X, lead the class 10 students to work outside the canteen.

3. Thoroughly clean up the advertisements on the wall during labor, pay attention to details and leave no dead ends.

4. After the cleaning, the team brought it back.

Six, matters needing attention:

1. All participants should take good care of public property, try not to hurt the official fire as much as possible, and don't throw the shoveled advertisements casually, put them into garbage bags and throw them into the garbage bin.

2. Participants are not allowed to talk loudly, laugh and play, or interfere with pedestrian activities, so as to maintain a good image.

3. Pay attention to using labor tools in class and don't lose them.

Seven, in the process of timely find problems, solve problems, pay attention to sum up experience. Summarize in time after the end to make better progress.

Advertising Activity Planning Part II "What happened in the Dormitory" Theme Micro-video Contest Planning Book In order to strive to create a good and active campus cultural and artistic atmosphere in our school, describe and record the wonderful university life, stimulate college students' interest in video editing, promote students to actively learn computer knowledge and technology, and provide a platform for their talents and creativity, all students are welcome to actively participate.

I. Theme of the event

My university goes from E with you.

Second, the way of activities

Video creation editor

Third, the activity time

165438+1October15-165438+1October 20th

Fourth, the venue

E 1A 108 classroom

Verb (abbreviation for verb) target audience

All the students of Huaihua University

Sixth, the form of participation.

There is no upper limit for the number of entries to be entered by teams or individuals composed of several students in the class. Send the work to the pointing mailbox in the form of email attachment, and indicate "the name of the work, the department, class, contact information of the team leader and members (or personal contact information)" in the email.

Seven, the requirements of the work

1. The theme of the work is beautiful college life and study. You can take photos by yourself, or you can intercept or merge multiple clips from film and television clips, and match the above, pictures, music, sounds and other materials by yourself.

2, the work must have a clear theme, originality, positive content, healthy thinking, can not involve any political color.

This work can be expressed in a humorous way. The works created do not need high standards, but spoofing and plagiarism are strictly prohibited. Once found, the work will be disqualified.

4. The working time is within 15 minutes.

Eight. Overview of activity flow

1. Sign up for the competition as a team or individual composed of several students in the class;

2. After confirming the entry list, we will inform the students to do a simple video editing training, so that the students can better understand how to create videos;

3. All participating students will make and send their works to the designated mailbox during the activity;

4. Excellent works will be selected and rewarded by relevant personnel;

5. Matters not covered in the activity will be notified separately.

Nine. Specific process planning of activities

1. The relevant departments are responsible for publicizing this activity, so that every student knows this activity and how to participate. Specifically, it is to publicize in the class, so that students who want to participate can fill in the form and sign up through individuals and groups. (Students who register collectively can also register individually, and the awards can be repeated, but the works cannot be repeated. )

2. Ask teachers or seniors who are familiar with video editing to give a simple training to students who want to participate in activities but can't edit videos.

3. Designate the students to send the entries to the designated mailbox within the specified time. In addition, the text is accompanied by a brief introduction to the work.

4. Ask the professionals in the Fine Arts Department to carefully judge and grade the works. After winning the prize, send the name of the work and the contact information of the soundtrack author to the organizer.

5 statistics of the first prize and other awards, announced and rewarded. And set up a column on the Sina blog of the hospital for display.

X. Award setting

First prize 1

2 second prizes

Third prize 13

Best feature film award

Best effect award

Best Creative Award

XI。 Award selection criteria

Creative, clear theme, healthy content, clear picture, clear voice, smooth and stable picture, standardized picture.

General Branch, Equity Department and Quality Development Department of Computer Department

Advertising campaign planning Chapter 3 Our advertising operation has been completed. Looking back on the whole process, we are deeply touched and have gained a lot. Through this internship, I have a further understanding and understanding of advertising. To tell the truth, compared with the students majoring in advertising, it is actually very difficult for us to do this advertisement. Because our real advertising knowledge was only learned this semester. Many things are not fully understood and mastered. Besides, we don't know how to use advertising software. This leads to the fact that even if we have the best ideas, we sometimes express them. So many thoughts can only be forgotten. We finally chose video advertising, but no one in our group will use pro tools to make videos. So we're going to the library to find relevant books. The production effect may not be very good, but we really tried our best.

Through this activity, we saw our own shortcomings. Just like in advertising planning, as long as you start, you will realize how poor you really are. I fully see my lack of knowledge. For example, the presentation of advertising language lacks creativity; In the writing of advertising copy, the writing level obviously needs to be improved. Of course, I also learned a lot from my classmates, such as: where to start planning an activity; How to write a good plan and show it successfully; And the use of video production tools and so on.

I think besides professional knowledge, another important gain is in the process of team work. Group learning is a very important and good learning mode. This is the first time we have implemented an activity, and I feel that every detail has its own.

Difficulties, but also need to learn, the key is to engage in this activity is not a single person's strength, but the result of our group's division of labor and cooperation. For this reason, our group held several small meetings and quarreled a few words on one issue, but we knew it was for better work, so we were still very happy. I think after finishing this group work, we feel the strength and importance of unity, let us keep thinking and learning, learn a lot of new things, learn to analyze and investigate, and increase our trust and communication skills with others. The most important thing to thank here is the leader of our group! She is conscientious and proactive in her work. She often keeps the heaviest work for herself and will listen to our opinions until we reach a consensus. She is the biggest contributor to the successful completion of this activity!

This activity enriched our advertising knowledge, made us step forward to a deeper level, and also promoted my future study to some extent. However, we also realize that it is impossible to do this job well by this activity alone, and I need to accumulate bit by bit in my usual study and work to continuously enrich my experience. The road ahead of us is still very long, and we need constant efforts and struggles to really go well. We should not only learn advertising theory and related technologies well, but also improve our practical operation ability, as well as more flexible thinking and good communication skills.

Article 4 of advertising campaign planning 1. Activity time:

March 1 Sunday afternoon

Second, the venue:

Outside the canteen wall of Nanyang Vocational College

Three. Activity participants:

Four. Organizer:

Verb (abbreviation of verb) activity introduction:

On the afternoon of March 1, we used the last two self-study classes to organize students to clean up the small advertisements on the wall of Beiyuan Post Office. With the theme of "building a civilized new style and creating a harmonious and all-round work". Go outside the restaurant under the leadership of the class Committee. So-and-so, so-and-so and others try to clean up the walls covered with advertisements. Soon the wall was restored to its original appearance.

Sixth, the finishing touch:

After cleaning, in order to achieve better results, clean the advertising paper and keep the floor clean.

Seven. Self-evaluation of activities:

Generally speaking, the significance of our activity has been achieved, the cleanliness of the wall has been restored, and the image of the campus has been enhanced.

Reason:

1. Full preparation: On March 1 day, the Living Committee members went to the front of Beiyuan Post Office to check and prepared five small shovels, washbasins and brushes.

2. Clear division of labor: everyone has his own place to be responsible and allocate work reasonably.

3. Leading role: The class committee actively participated in setting an example for students and played an exemplary leading role.

Reason:

1. Keep quiet when cleaning, and do not disturb the normal study of teachers and students.

2. No damage to public facilities, wall tiles, etc. During childbirth.

The labor tools brought by this class have not been lost.

4. Good feedback: We met the teacher in the process of cleaning, and the teacher affirmed our work and praised this move for its practical significance.

Eight. Results and significance of the activity:

The activity ended successfully and the city wall regained its former vitality. In the activity, our classmates cooperated with each other, and in the spirit of not being afraid of hardships and tiredness, we successfully completed the scheduled tasks. Students have improved their ability and enhanced their sense of cooperation in the activities.

Advertising campaign planning Article 5 Advertising theme: Protecting and saving water resources.

Advertising purpose:

1. Arouse social attention to water problems and water crisis in China;

2. Raise public awareness of water and health, water and environment, and sustainable development of water and economy;

3. Advocate people to use water scientifically, protect water resources and prevent water pollution.

Background introduction:

China's per capita fresh water quantity is a quarter of the world's per capita level, and it belongs to a water-deficient country. More than 300 cities in China are short of water, and 29% people are drinking bad water, among which 70 million people are drinking high fluorine water. Every year, the economic losses caused by water shortage reach more than 654.38+0 billion yuan, and the economic losses caused by water pollution reach more than 40 billion yuan.

Publicity focus:

1. present the beauty of water, advocate the harmony between man and nature, and make rivers, lakes and seas better; Good mountains, good water and good scenery are all beautiful.

2. Understand the importance of water to human health. 70% of diseases in the world are spread by water, and the cleanliness of water and the quality of drinking water are closely related to human health.

3. Reflect the destruction and pollution of water resources; Lack of water; The water quality deteriorates, and the water function is reduced and lost; The ecology of water source environment has been damaged to varying degrees, such as grassland degradation, desert abandonment, lake retreat, water resources reduction, drought, snow disaster and so on.

4. Be wary of over-exploitation and utilization of water resources by relying on science and technology. The comprehensive development and utilization of water resources depends on the comprehensive intervention of science and technology, including giving full play to the benefits of existing water supply projects, adjusting regional water imbalance, improving sewage treatment and reuse capacity, and establishing a benign mechanism of hydropower resources. However, mankind has made great achievements in conquering nature.

While making great achievements, it has destroyed the ecological environment and caused irreparable losses because of its endless invasion of nature, which deserves our deep thought and vigilance.

5. Advocate everyone to participate in water saving: start from the side and start from bit by bit.

Advertising objectives:

1. The general public;

2. Manufacturers and enterprises that pollute water resources;

3. Government departments that have an impact on improving water resources;

Use occasions:

1. Television, radio, newspapers, news events and other media communication.

2. Network communication

3. Outdoor communication