Immersive cultural tourism complex, a new cultural tourism experience destination.

A New Cultural Tourism Destination —— Immersive Cultural Tourism Complex

The destination of cultural tourism, from ordinary cultural tourism complex to today's immersive cultural tourism complex, has quietly achieved two scene upgrades.

1.0 Basic Requirements Edition

At the beginning, the cultural tourism complex met the most basic tourism needs, that is, the combination of shopping+catering+entertainment. The so-called experience is just to add some costume photography to tourists in simple scenes, and some of them are the same.

2.0 Cultural Empowerment Edition

The second stage is to change the scene form. For example, the architectural style similar to the destination, the destination culture is integrated into the goods, further increasing the immersion of tourists and deepening the understanding of the destination. For example, a series of ancient towns such as Wuzhen and Xitang can actually be regarded as a large-scale complex integrating food, housing, transportation, shopping, entertainment and water town culture, but the excavation of culture is shallow.

3.0 Immersion Experience Edition

As a 3.0-mode immersive cultural tourism complex, it emphasizes the theme of culture more than the first two. It not only integrates vision, touch and taste into it in the overall style, but also tries to eliminate the sense of distance from tourists, enhance the sense of participation, and make tourists become "people in the scene" with the help of tourists' clothing, environmental adjustment and technical means. For example, Qinhuai Theater in Nanjing belongs to this category.