How can we make advertisements colorful?

Color principle, color collocation, design color, color manuscript practice, color long-term operation Part II

Illustrator 2: advertising signboard manufacturing, light box advertising, clothing advertising design, corporate logo design, business card design Flash8.0: art design, web page color matching; CI, signs and banners; General web page animation production, web page planning Illustrator advanced: advertising illustration production, vector description, role mapping production, advertising creative draft, prepress production skills, etc. Acrobat7.0: a professional electronic document tool, which can complete the conversion between any documents, generate and convert PDF documents.

The third part is advanced Photoshop: explaining the application of poster design, packaging box design, CI design, product advertising design and post-processing.

Photoshop CS 2: Photoshop operation basis, image optimization, classic case analysis and manufacturing Coreldraw 13: packaging box design, leaflet, poster and business card production, product and commercial advertisement design, business card design Part IV.

Dreamweaver8.0: Web planning and manufacturing; Introduction to html & CSS; Website management and maintenance, uploading and downloading; Case study of IndesignCS2: professional typesetting tools, printing related knowledge, advanced typesetting skills of books and newspapers

Fireworks8.0: design and analysis of classic web animation, advertisements, headlines and greeting cards; MTV Manufacturing and Interactive Website Introduction Part V Graphic Composition, Graphic Composition, Color Composition, Color Design, Font Design, Layout Design, Graphic Creativity and Poster Design Part VI Advertising Design (CI Planning), VI Design, Printing Design, Packaging Design, Book Binding Design, Visual Orientation Design, TV Advertising Script Design and Software Integration.

First, investigation is a process of understanding things, and design needs a purposeful and complete investigation. Background, market survey, industry survey (about brands, audiences and products), positioning, expression and survey are the beginning and basis of design (background knowledge). Second, the content is divided into two parts: the theme and the detailed content, which is the basic information before the designer stops designing. 3. Conceptual conception is the first step of design, and ideas are more important than anything else in design. Creativity has always been independent of design. Perhaps this is the most difficult idea to convey in your visual works. Fourth, mobilize visual elements In the design, the fundamental elements are equivalent to the components of your work, and each element must have the purpose of transmitting and enhancing information transmission. Really excellent designers are often very stingy, and every time they use an element, they will think from the overall needs. In a layout, the constituent elements can be divided into categories, such as title, text, background, color, main picture, blank space, visual center and so on. Graphic design layout is the process of stopping the organic separation of different elements. For example, in layout, frames (also called bones) are often used in many ways: regular frames and irregular frames, visible frames and hidden frames; Among the font elements, the choice and collocation of fonts and fonts are very elegant. The process of choosing font style is a process of aesthetic discrimination, and the use of color can show a designer's understanding and cultivation of color. Color is a kind of speech (information), color has feelings, can make people associate, can make people feel cold and warm, before and after, weight, size and so on. Being good at mobilizing visual elements is one of the essential talents of designers. Fifth, the choice of expression technique is skill. In today's numerous visual products, it is not easy to impress the audience. More visual works have been automatically ignored by people's eyes. How many ways can you get your message across? First, the perfect and complete design method expressed by traditional aesthetics will be watched, read and memorized by the audience. Second, it can reach (including information) in a novel or unexpected way. Third, advertising is rampant, and carpet bombing should be stopped. Which do we need more? Although all three methods can achieve their goals, we clearly know that their returns are different. We have learned a variety of graphic processing and expression techniques in the three major components, such as contrast, analogy, exaggeration, symmetry, primary and secondary, light and shade, change, repetition, contradiction, radiation, jumping, thickness, cold and warm, area and so on. In addition, there are hand-painted effects from graphic processing effects, such as oil paintings, pencils, watercolors, prints, crayons, graffiti and others such as photography, old photos, and so on. So which one do you want to choose? It depends on your purpose and target group, as well as your design level. Sixth, balance can bring visual and psychological satisfaction. Designers should handle the balance of the force field in the picture, the balance between the front and the back, and the sense of balance are also the talents that designers need for composition. Balance and imbalance are relative, depending on whether the theme requirements can be met. Equilibrium is divided into symmetric equilibrium and asymmetric equilibrium, including point, line, surface, color and space equilibrium. Remember, you must invent visual stimuli to sublimate your work. Eight, as a designer, style is sometimes the opposite of style. The composition of fixed style means self-ossification, but style is also the embodiment of a designer's personality, hobbies, experience and self-restraint, and it is also a sign of a designer's maturity. It is believed that "only by knowing great harmony can you walk alone." Nine, manufacturing inspection items include: graphics, fonts, text, color, arrangement, proportion, bleeding requirements: visual imagination and effect should be relaxed and happy, and more importantly, it should be understood by the audience! The concept of graphic design. The meaning of design expression 1 The imagination of the designer's special voice designer is not a pure artistic dream, but a practical product that applies science and technology and is useful to people. This first requires the visualization of imagination. This process of transforming imagination into ideal is to use the unique painting language of design specialty. Now put your imagination on the picture. Therefore, designers must have a good painting foundation and a certain spatial plane imagination. As long as designers have excellent performance skills, they can be handy in drawing. Only in this way can the shape, color and texture of the product be fully expressed to regret, and people's feelings will be aroused. Designers must go through a detailed process when facing general concepts and ideas. That is to say, only by changing the general concept into figurative shaping can the image, color, texture and feeling in the mind be turned into something really regrettable. The design process is very wonderful. A good idea will be fleeting, and designers must immediately capture the ideas in their minds. Design is a kind of behavior aimed at unspecified objects, which often transcends national boundaries, time and space. It can be described and conveyed by words and characters. However, because human beings speak the same language, designers must have an indispensable skill-drawing. The meaning of painting is like a staff in the hands of musicians. Just like the back of my hand. Therefore, the expressive ability of design performance is a skill that every designer should have. 2. Communication tools in the design category In the category considered by designers, collective consideration is adopted to deal with problems. Rmt inspires each other, puts forward reasonable suggestions and compares the economic structure. In addition, modern industrial design is different from the design and manufacture of traditional handicrafts. The product designers and consumers of modern industrial consumption cannot be individuals, and industrial design is often a group work. Therefore, before conceiving to manufacture a product, the product appearance designer must explain the relevant situation of the product to the relevant personnel-enterprise decision makers, engineers and technicians, marketers and even users or consumers-so as to make the manufacturing policy of the product consistent and most conducive to aesthetic consumption and popularity. In the process of brewing products, the higher the consumer's understanding of the products, the better and smoother the product combination and the higher the efficiency. This series of clarification and explanation work constitutes the fundamental content and task of the performance. 3. Weapons for purchasing products Many product design companies should purchase products, use photography skills and elaborate explanations for advertisements when consuming new products. But the camera can't show a super-ideal exaggerated and imaginative picture. At this time, the application of special techniques for painting specialty is more prominent. Because human beings have strong expressive ability, they can add objective imagination at will and simply exaggerate or intentionally summarize the products. Compared with the camera, the performance chart is a little more fascinating and mysterious than the products taken by the camera. Camera technology can't satisfy unlimited imagination. Therefore, the design performance chart is a sharp weapon to infer product sales. Second, the characteristics of the design performance diagram

1. The modern product market is fiercely competitive, and there are good ideas and creations, which must be expressed by some means to shorten the product development cycle. Whether designing independently or purchasing your design, when facing the customer's purchasing design ideas, you must propose to the other party, and immediately record the customer's initiative or graphical display. Quick drawing skills will become a very important skill. 2. Beautiful design renderings are not pure works of art, but they must have certain artistic charm. It is convenient for peers and consumer departments to understand their intentions. An excellent design itself is a good ornament, which combines art and technology. Representation diagram is a concept, which is a comprehensive expression of appearance, color, texture, proportion, size, light and shadow. In order to make creativity complete and responsible, designers must also have the power of uniform. The same appearance, under the same conditions, works with aesthetic feeling are often in the bag. Designers want to subdue people with different opinions, and it is easy to reach an agreement by using beautiful performance diagrams. An aesthetic expression-clean, simple, powerful, pleasing to the eye and to the point. Besides these, it also represents the designer's work attitude, quality and self-confidence. 3. Fax achieves the real effect of the product through color, texture and artistic description. The most important meaning of representation diagram is to convey correct information. Correctly let people know the characteristics of new products and the effects in specific environments. It is convenient for all kinds of people to understand and understand. However, it is used to indicate that the visual angle seen by human eyes is different from the entity seen by human eyes. Perspective is the pursuit of precision and accuracy, but because perspective is different from people's curved vision, perspective is often flat. Therefore, the perspective view cannot completely and accurately reflect the authenticity of the ideal body. Accuracy is very important in the field of design. It should be authentic and can objectively convey the designer's creativity. Faithfully express the complete appearance, structure, color and technological precision of the design, and establish the media between designers and viewers from the visual experience. Therefore, without correct expression, it is impossible to communicate and judge correctly. Working environment Graphic designer is a static job, so most of the working time is in the office or studio, mainly working configuration.

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