How to write a good advertising storyboard script

Advertising scripts should be simple. I will give you some reference based on my actual work: Script sample:/blog/static/9506407920091431947740/

1. Film and television advertising shots: refer to It is the bridge between the initial abstract concept of a film and television advertisement and its transformation into a television commercial. It usually appears in the form of a combination of text and graphics.

2. The status and role of film and television advertising shots: Film and television advertising shots are an important basis for directors to shoot film and television advertisements.

3. Requirements for split shots: The split shots must use detailed language and images to describe the results required for the film and television advertisement.

4. The constituent elements of the sub-shot: (1) the text describing the picture; (2) the subject that the shot needs to express; (3) the dubbing, narration or subtitles that need to be highlighted; (4) the atmosphere that needs to be rendered ; (5) The duration occupied by the screen.

5. Changes in the different shots: According to the elements to be emphasized in the picture, determine whether to use panorama, medium shot, close shot and close-up.

6. Shooting angle: Use the human perspective and the horizon to determine the position of the camera, whether it is looking straight up, looking down, or looking up. For example, when shooting real estate, the angle of looking down is usually used.

7. Sense of movement and speed: According to the needs of the plot of the picture, determine whether the subject is moving or how fast it is moving. For example, in car advertisements, the sense of speed of the vehicle is particularly emphasized.

8. The use of special image colors and customary colors: reflect the standard and customary colors of the products and brands in the advertisement, and integrate the colors into the advertisement. For example, McDonald's has always used red and yellow as its logo. , KFC has always used red.

9. The use of associative colors: We must also pay attention to the use of colors related to the brand. For example, Wanglaoji herbal tea always uses blue to emphasize the fire-reducing properties of its products.

10. Tools and materials: To create storyboards, you need paper, pen and other tools. Usually, you can use pens and light colors, which are fast and efficient. Nowadays, computer drawings are available.

11. Drawing steps: (1) Understand the text content of the shot; (2) Determine the image of the subject; (3) Determine the shooting angle; (4) Draw the shot according to the text description.

12. Expression skills: At present, there are methods such as line drawing and cartoon for interpretation.