Microsoft launched XP system classic blue sky and white clouds wallpaper T-shirt, a 400

Microsoft launched XP system classic blue sky and white clouds wallpaper T-shirt, a 400

Microsoft launched XP classic blue sky and white clouds wallpaper T-shirt, a 400, Hardwear series clothing * * * has nine sets, including T-shirts, hats, sweatshirts, jackets and pants, and Microsoft launched XP classic blue sky and white clouds wallpaper T-shirt, a 400.

Microsoft launched XP classic blue sky and white clouds wallpaper T-shirt. A classic wallpaper of 400 1 Microsoft Windows XP "Blissful" was impressive, with several white clouds floating in the blue sky and endless lush hills below. Now, Microsoft has launched a T-shirt printed with this wallpaper, which costs 60 dollars (about 403.8 yuan).

Microsoft has launched a series of "Hardwear" clothes, including a T-shirt printed with classic wallpaper of Windows XP. This series of clothes also includes 9 pieces of clothes, including hats, sweatshirts, jackets and trousers, which were jointly launched by Gavin Mathieu, the founder of Supervsn, and Microsoft.

Amanda O'Neal, director of multiculturalism and social communication at Microsoft, said that the collection is Normcore style, which emphasizes focusing on individual customers rather than the clothes they wear.

It is worth mentioning that this series of clothes also has a T-shirt imitating the original color of MS Paint application and a "Hardwear" hat with the logo color of Microsoft 1990s.

This is not the first time Microsoft has tried clothing. For many years, Microsoft has been selling clothes for Xbox. In 2020, Microsoft even started selling sweaters for Windows.

Bliss, a classic wallpaper of Microsoft Windows XP, was shot by professional photographer Charles O'Rear for digital design company HighTurn. It is located in Sonoma County, California, USA, near the former site of Clover Stornetta (a dairy company) in the south of Sonoma Valley. According to the Daily Mail, Bliss wallpaper was once the second most expensive photo in the world and the most recognized photo in the world.

Microsoft launched XP system classic blue sky and white clouds wallpaper T-shirt, a 4002. At present, games, animation and clothing emerge in an endless stream, and even some food brands have launched peripheral clothing. This phenomenon is familiar to everyone. But recently, Microsoft also launched a clothing line called "Hardwear", including a Windows XP T-shirt. This T-shirt is printed with classic wallpaper of Windows XP bliss, and the price is $60 (equivalent to RMB about 400 yuan). There are two choices: black and mustard.

There are nine sets of Hardwear clothing, including T-shirts, hats, sweatshirts, jackets and trousers. , jointly launched by Gavin Mathieu, founder of Supervsn clothing brand, and Microsoft. This is Microsoft's first capsule series of clothing and goods, and this software manufacturer obviously wants to create a retro fashion atmosphere through cooperation.

Hard clothing series

"The collection reflects the Normcore style, which is a lifestyle aesthetics that focuses on individuals rather than clothes." Amanda ONeal, director of multiculturalism and social communication at Microsoft, explained. "Every item is intentional, and every item in the Hardwear series has its meaning behind it." The collection also includes an MS Paint T-shirt that imitates the original color palette of the application and a "Hardwear" hat with the logo color of Microsoft 1990s.

However, this is not the first time Microsoft has tried clothing. Microsoft has been selling Xbox brand clothing for many years. Microsoft even began to sell Windows sweaters in 2020, before which there were MS Paint, Windows XP, Windows 95, Minesweeper and other series of clothing.

Microsoft launches XP classic blue sky and white clouds wallpaper T-shirt. On July 13, 2003, Microsoft launched a T-shirt printed with the classic wallpaper "Happy" in the "Hardwear" brand clothing series, and the price was 60 US dollars, about RMB 400 yuan.

Fashion brand can be said to be the most direct form of cultural expression in recent years. Although many celebrities have tried to express their unconstrained ideas while building fashion brands, have you ever imagined that technology giants are also trying this new form?

Microsoft recently launched the "Hardwear" clothing series, which incorporates many classic elements of Microsoft, such as the classic blue sky and white clouds wallpaper, MS Paint application colors and so on. Although this series was jointly launched by Gavin Mathieu and Microsoft, it has to be said that the cross-border brand culture of technology giants is really confusing.

(Image from: Microsoft)

In this regard, the director of multicultural and social communication of Microsoft said that the launch of this series of clothing is to emphasize that the key object is the customer itself, not the product. To put it simply, this series of clothes adopts the popular Normcore style, that is, the comfortable and lifeless design, so that everyone can wear it comfortably without worrying about body, skin color and body shape.

Although the values conveyed are quite profound, this Normcore style is not the design concept of most fast fashion brands at present. It seems that a T-shirt in 400 yuan still has some selling points. Of course, this is not the first time Microsoft has set foot in the clothing field, but unlike the early Xbox T-shirts or Windows sweaters, this time "Hardwear" really means "tide".

(Image from: supervsn)

However, from the perspective of nostalgia or appreciation, several T-shirts and hats launched by Microsoft in this series have a strong retro street flavor, which shows that the design skills are extraordinary.

After all, this cooperation was promoted by the SUPERVSN Studio, which is currently hot in Europe and America. In the years of its rise, this new trend brand has cooperated with Adidas and Vogue successively, and also participated in the album cover design of many rappers. Under the operation of this studio, Microsoft's "trendy brand" road seems to have gained a lot of attention since its birth.

On the other hand, the average price of clothes sold by SUPERVSN's own store is between 50 and 80 dollars. I don't know if this series of T-shirts will be "fried" to sky-high prices under the nostalgic blessing of Microsoft.