Photo of Business Center-How to take a good photo of business image and what are the key points?

There is a central business exhibition center in Shijiazhuang, next to the old railway station. What is this place? The name of Shijiazhuang CBD Convention and Exhibition Center is actually a bit inappropriate. Many people think it is about the government's planning and display of CBD, which is boring. When you really walk in, you will find that the exhibition center can actually be regarded as a small museum. It is a story about the city of Shijiazhuang, about its past, present and future.

Shijiazhuang CBD Convention and Exhibition Center is located in the northeast corner of the intersection of Zhongshan Road and Qianmi Street. The white building, linear geometric modeling and deliberate unbalanced appearance make the whole building full of modernity and design sense.

The hall is empty and tall, and I feel suddenly enlightened as soon as I enter the door. The steps are very wide, and there are cushions on them at regular intervals. There is a round table in front of the cushion. Visitors can take down books of interest from the bookshelves on both sides at any time and read them on the spot. Black and white and soft lighting give people a sense of calm.

The exhibition halls are arranged in chronological order, and when you walk in, you will enter the former Shimen, the present Shijiazhuang and the infinite development possibilities of the future city.

Shijiazhuang, known as the "city pulled by trains", was born and prospered by trains. In its short history, as an important northern industrial city in China, textiles and pharmaceuticals used to be pillar industries, while cotton mills, North China pharmaceutical factories, stone medicines and so on. Now is not only the reality of this city, but also its expanding memory.

There are many old items on display in the exhibition hall, all of which are collected from the people.

Rusty tea cans, letters that are rare now, books of the old times, and old things that remain record the imprint of history.

Black and white photos are gradually changing to color photos. The main characters in the photos are mostly ordinary moments and souvenirs of ordinary people. However, it is these photos that faithfully record the city's past and its parents' youth and struggle.

There is not only a sense of the times, but also a sense of the future. Walking in the "just visiting" in the exhibition hall is like taking a time train. Old buildings such as Zheng Tai Railway, the earliest Shijiazhuang Railway Station, Dashiqiao full of vicissitudes, and Zheng Tai Hotel, which received many celebrities, flashed by, telling the pride and prosperity of Shijiazhuang.

With the rapid development of cities, landmarks have changed from generation to generation. From the old railway station in Shijiazhuang to the new passenger station, from Yanjing Hotel to Hilton Hotel, from traditional Chinese medicine to Yiling, the architecture is becoming more and more modern. Shijiazhuang, a young city, is also refreshing its skyline with the development speed of metropolis.

The planning of the Central Business District shows Shijiazhuang's "ambition" as the capital of Hebei Province-a modern, international and charming capital city with a perceivable and predictable future.

How to take a good business image photo, what are the main points? Taking photos of employees for company publicity and magazine articles is very different from taking photos of company activities, just like taking portraits in a professional studio. But this requires a completely different atmosphere, lighting and equipment. This paper introduces different types of corporate portrait photography.

Nikon d70070mm, ISO 400, 1/200, F/ 14.0.

in the room

Consider two situations-one in a typical office environment and the other in a studio.

General skills of enterprise photography

Establish a good relationship with customers. Communicate face to face with customers, ask for information about the company and ask correct questions.

Find out the exact needs of customers. Don't forget to ask whether the photo was taken indoors or outdoors.

Consider the premise (if the customer doesn't mind) and understand the problems you may encounter in the future, paying special attention to windows and glass surfaces, as well as walls and ceilings.

Provide a quotation according to your needs.

Be sure to schedule your morning photo shoot about an hour after the start of the day. People look too tired at night and may not get much benefit.

Office environment-scattered light

If you improve the ISO of the camera, you need to make sure that the camera can handle the noise. Please remember that high image noise is unacceptable for corporate photography. The setup of shooting with window lighting is very simple-you just need to make sure that the light source comes from the side or front of the subject.

office environment

If the window is just behind the subject, using ambient light without a flash will lead to a complete overexposure of the background because it is brighter outside.

In order to reduce the reflection of surrounding objects and windows, please use a minimum number of flashlights (preferably only once). It's better to use a soft box instead of an umbrella, because you can easily guide and control the lights without causing too much scattering. Tilt the soft light box to let the light shine directly on the main body without spilling all over the room (especially the windows).

Put the soft box on the side, so that it is not in front of the window, and make sure that the accessories are not visible in the reflection of the window. You can also put the light source in a higher position, face down at an angle of 45 to 60 degrees, and then shoot the subject with the camera. In this way, the flash will not be reflected on the window. Set the camera to manual mode, and when the flash is in the soft box, start it with the flash power of 1/4.

If the object is exposed correctly, but the room is too dark, lower the shutter speed to a lower value to contain more ambient light, and then lower the flash output or move the light box away from the object.

Several lighting schemes with different installations

Studio environment

The first scheme only uses two light sources-the key light (soft box) in front of the main body, and its backlight is higher than the background and points to the hair and shoulders of the main body. Since there is no fill light on the left side, the soft light box must be put aside slightly, otherwise there will be shadows on the other side of the face. If there is no other flashlight and the shadow is annoying, use a white reflector to reflect part of the light from the soft light box.

On the right side, light illuminates one side of the face, while weak fill light eliminates the shadow on the other side. Highlights visually separate the head from the background and add subtle light around the shoulders.

In this setting, the power of one light source (welding light) should be greater than that of the other light source (filling light).

Nikon d70055mm, ISO 200,1100, f/6.3.

outdoor activities

Although you can always use available light without a flash, maybe you can add some reflectors to eliminate shadows, but using non-camera flash as supplementary light all day can make your subject stand out. Starting from the shaded area, set the main light source as the light source in the studio. Because of the richness of ambient lighting, in most cases, you don't have to worry about setting side lights, so a single light source can do well. Keep the camera in manual mode and measure the exposure of the background instead of the subject.

Camera body and lens

If the flash is strictly used for shooting, any digital SLR camera should do so. If you shoot in barrier-free/low-light conditions, you may want the camera to handle noise well, because you may shoot at a higher ISO setting than usual.

Camera/flash settings

Image quality: original.

White balance: automatic.

Auto ISO: The basic ISO for turning off the camera (Nikon is 200, Canon is 100).

Focus mode: af-s.

Camera mode: Manual. Start with shutter speed1100-1/200 and f/4.0, and then start from there.

Photometry: It has nothing to do with shooting in manual mode.

Active D-Lighting: off (Nikon only). If it is RAW shooting, it does not need to be enabled.

The optical power of the key: 1/4. Turn off other flashlights, start them at a quarter of power, and adjust them as needed.

Supplementary optical power: 1/32. After the key light is installed and configured, add a fill light, which is set between 1/32- 1/64.

Backlight power:116.

Photographers strongly advise not to shoot the flash at maximum power, and reduce the aperture or increase ISO.

take a group photo

Because more light is needed, it is more difficult to take a group photo. If you only have three or four people, you only need a soft box or umbrella to get good exposure (as long as they are close, you may need a bigger background). If the group is large, plan to add more lights or use bigger and stronger lights.

It is best to take a group photo in a cool place outside, because there is no need to worry about dimming and ensuring uniform distribution. Talk to your theme group and prepare a good joke or two to make the group members laugh naturally.

If you want to shoot a group in the office, it's best to shoot the reflected light from the ceiling. If you have a small group of 8 to 10 people, the distance is very close. If you can bounce it off the white ceiling, you can use a flash.

If there are more people in three rows, you can set two or three studio brackets with external flashlights, and set them to manual mode with a quarter or half of the power, making an angle of 30-45 degrees with the composition. The output of the flash obviously depends on the ambient light intensity in the room.

Make sure that the light reflects and strikes the middle of the group (the middle row), not the front row or the back row. In this way, the light will be evenly distributed in the whole group and illuminate everyone.

This is a simple lighting scheme, which can be used for group photos.

Where is the business center of Kaixuan Road 14 15? A few days ago, I received a phone call saying that "Yayi Net Star Entertainment Co., Ltd." wanted to recruit part-time etiquette, models, receptionists, clapping audience and so on, so that they could go for an interview. He also said that Manager Lu had made an appointment for the interview. Because I didn't find a job when I first arrived in Shanghai, I went with joy. Went to room 530, Kaixuan Business Center, Kaixuan Road 14 15. When I went there, I found that there were many people interviewing. I took two photos for the first time, saying that I wanted the director, the director and the like to see the photo. I sent a notice the next day and went back. Unexpectedly, another woman called the next day to say that she was going for an interview and said that Miss Qiao had an appointment. I said politely, "Miss, I went yesterday and am waiting for a second interview today." The lady asked politely, "Who made an appointment for an interview yesterday?" I said "Manager Lu" and the woman said "Sorry to bother you." And then I hung up.

In the afternoon, I got a call from the second interview notice, and I ran excitedly, this time in Room 507, Jintiandi International Building, No.998 Renmin Road. After waiting for my turn, a young man politely gave me a contract to sign. I looked around and found the contract strange. The most depressing thing is to pay 2000 yuan, saying that it is necessary to pack an album. Damn it! No matter how you asked at first, you said you wouldn't charge any fees. Why did you suddenly prepay 2000 yuan? Moreover, what is written in the contract is what to do if Party B, that is, I breach the contract, how to compensate, and how to compensate Party A, that is, the economic losses of their company. See my heart pounding, depressed! Can't you say that you have to pay 2000 yuan in advance? Damn, it made me run a long distance twice, which made me feel bad. I said, "I have to think about this contract carefully, but I will bear legal responsibility if I find it." The young man saw my attitude and immediately changed his expression. I left in a mess in the contempt of the young man.