Traditional Culture Encyclopedia - Photography major - What is the relationship between Swire and Coca-Cola?
What is the relationship between Swire and Coca-Cola?
1974, the company changed its name to swire bottling plant. At that time, its annual output reached1.800 million bottles, and the company was among the top 50 bottlers of cola in the world.
Today, Swire is one of the largest Coca-Cola bottling plants in Asia and the United States.
Extended data:
In 20 16, Coca-Cola held a reorganization signing ceremony with two bottling partners, COFCO and Swire. According to the agreement, Coca-Cola will no longer have its own bottling business in China, but will grant all franchise rights to the latter two. After the transaction is completed, they will each control half of Coca-Cola's consumption in China.
According to Swire Group's overview of China Mainland 20 17 and Swire A's financial report, in 20 16, Swire Beverage's sales in China Mainland were 820 million TEU (each TEU included 24 8-ounce bottles) and its revenue was HK$ 6.873 billion. Thanks to sales from Hubei, Guangxi, Yunnan, Jiangxi, Hainan, Zhanjiang, Maoming, Guangdong and other places, in the first half of 20 17, the mainland's sales volume was 460 million TEUs, and its revenue reached 6.459 billion Hong Kong dollars (about 5.4 billion yuan), which was close to the figure of last year. After the reorganization of Coca-Cola's bottling system in the Mainland in July, the exclusive area of Swire beverages increased from 7 provinces and cities to 65,438+02 provinces and cities, and the number of service consumers increased by 55%, covering 49% of the population in the Mainland.
References:
Baidu Encyclopedia-Swire Group
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