Network photographic studio digital houqi design studio

The following suggestions are for your reference.

1: Budget

First of all, we should determine the size and packaging of the store and the basic expenditure budget of equipment and labor according to our own economic situation

Capital reserve: there should be more than 6,543,800+0.2 million pre-capital reserve. (and reserve additional working capital)

2. Market segmentation

That is to divide the market and determine which consumer groups are the main ones, such as wedding photography/art photography/children photography/advertising photography. ...

3 specific operations:

Take the studio specializing in wedding photography as an example.

(1) Make a website

In order to show the effect of the product, set the selling point. Because the consumer groups of photography studios mostly know about businesses through online channels. Therefore, in order to attract customers, we must first have a website with unique style and good visual effect. Generally, it takes about 20 days to make a website, and the layout can refer to other successful photography studios.

Reference price:1000-3,000 yuan

(2) Select the location

The geographical location should be more convenient and quiet. Now the studios are relatively concentrated near Guo Mao. If the greening environment around the apartment or office building is better, it will give customers psychological comfort, and newcomers who don't want to go far to shoot the location can shoot nearby, which also provides convenience for shooting.

Room reference: room 3 1 hall (reception room, dressing room, clothing display and dressing room studio)

(3) Buy goods

* Camera configuration: Canon and Fuji can be considered for the fuselage.

A wide-angle lens and a telephoto lens (convenient for indoor and outdoor use)

Ultraviolet mirror filter tripod flash exposure meter flash.

Channel: Zhongguancun Network Wukesong Photography City maliandao Photography City

Minimum budget: 15000 yuan or more.

* Computers: LCD monitors (used to show products and select movies) and ordinary monitors (used to make pictures).

Two hosts can be assembled (the configuration cannot be too low).

Reference price: about 7000 yuan

* Lighting configuration: General studio lighting needs 3 to 4 soft boxes.

Location shooting requires location lighting and large reflectors.

Channel: Internet or the first floor of Wukesong Photography Equipment City.

The reference price is 3000-6000 yuan.

* Background: The background box can be customized according to the size of the studio. After installation, you can choose any background you need.

The background is divided into cloth and paper, and paper is recommended for digital shooting.

Channel: Internet or the first floor of Wukesong Photography Equipment City.

Minimum budget: 1500 yuan

* Clothing: wedding dress, men's wear (it is recommended to customize shelves and display fake models)

The wedding dress should be prepared with white gauze colored clothes and characteristic national costumes, and men's clothes can be matched with women.

Clothing purchasing

Channel: Suzhou Wedding Dress Factory Wukesong Photography Equipment City Network

Minimum budget: 6,000 yuan

* Cosmetics: full set of cosmetics+wig+accessories.

Channel: to Wukesong Photography Equipment City.

Minimum budget 1500 yuan.

* Props: different styles of props are customized.

Channel: Wukesong Photography Equipment City

(4) advertising

* Network promotion

Baidu, Google and so on. : Bidding ranking (charged by click)

Professional website promotion: for example, Lily loves me, and I love to discount for a long time, such as 533 (the monthly fee is generally 2000).

Yuan or so)

Professional website posting: free.

* On-site promotion in shopping malls

* Distribute leaflets: beauty salons, hair salons, marriage registration offices, furniture city supermarkets, etc.

(5) Basic staffing

* One for online sales.

Salary: 1, 000-2,000 yuan with guaranteed base and commission.

* Photographer.

Salary: 1, 500-3,000 yuan guaranteed plus commission.

* Makeup artist.

Salary: 1, 500-3,000 yuan guaranteed plus commission.

* Digital designer.

Salary: 1, 500-3,000 yuan guaranteed plus commission.

* Store receptionist.

Salary: 1, 000-2000 yuan plus early and late commission.

Recruitment methods: online photography makeup school, etc.

(6) Technology learning methods

* Wukesong Photography Equipment City has a studio photography makeup training school for introductory study.

* Internship in various studios.

(7) Commercial cooperation

* Contact merchants in mutually beneficial industries to promote each other.

* Contact long-term goods suppliers to ensure the lowest cost procurement.

(such as developing films, making photo albums, making crystals, making photo frames, making color pages, making packaging, etc.). )

(8) Brief introduction of work flow

Online consultation and/or on-site consultation and promotion-in-store visit and inspection-introduction of store staff-signing pre-shooting agreement after negotiation-paying a deposit for guests (generally 20%)- arranging shooting schedule for guests-staff preparation-shooting-film selection-watching design-film release-film taking-post-tracking blessing.

Note: The period from shooting to filming is about 45 days.

* * * Supplementary explanation:

Personally, I think the operation focus of studio management should be advertising first, and then customer maintenance later. Technology and quality should be strictly controlled.

It is necessary to make a reasonable work plan. If you don't list the items that need to be completed on time, it is easy to delay the opening time.

Wedding photography studio has certain seasonality. There are more guests in spring, summer and autumn. In winter, people are less likely to shoot on location than in cold weather, so we can try to design and shoot indoor scenes in winter.

If you can, I suggest you make a comprehensive photography studio, that is, wedding dresses, photos, children and products, and do other projects in a certain type of situation. The problem to be considered in this way is that it is necessary to increase the goods reserve, that is, the capital investment, but it can also reduce the risks brought to the studio by inaccurate market positioning or other unpredictable reasons.

I hope I can help you. I wish you a prosperous business, rich financial resources and all the best!