How to plan the business model of photo studio?

First, a good market should have good practices to operate step by step. 1. It is a common practice to rapidly expand market share. Generally, there are two data that the general manager should always pay attention to. One data is the profit rate of products, which is related to the normal operation of enterprises; It is related to the maintenance and proliferation of fixed assets of enterprises; It is related to the recent income of investors, but it basically belongs to the vital interests of enterprises. Another data is the product market share of the enterprise, which is related to the long-term strategic development plan of the enterprise; It is related to the confidence of investors to continue investing. Of course, the following data is based on the previous data, but it is more important than that. Therefore, we need to adjust our business thinking, that is, appropriately reduce the index of product profit rate in exchange for as large a market share as possible, and adopt the marketing method of "taking what we need first" to expand rapidly. Only in this way can enterprises have a development space to display their talents and gallop forward. A good market needs to be developed step by step. Since the Reformists, many good domestic markets have been destructively exploited by people who are eager for quick success and instant benefit, and the "economic ecology" has been in a mess. This reckless management industry has led to huge income reduction, a large number of idle fixed assets and incalculable waste of human resources, and more importantly, the loss of a market. The so-called step-by-step development needs to master two principles: First, the relationship between supply and demand should be constantly adjusted to keep it in a dynamic balance. This is beneficial to businesses, and the second is to abandon the wrong practice of "fishing with exhausted resources" and establish the viewpoint of "saving water, cascade development and sustainable development" to ensure the sustainable development of industries and enterprises. This is more beneficial to businesses. 3 "leading" enterprises should play an exemplary role in the industry. For "leading" enterprises, the most taboo is to take a "catch all" approach to consumers. Every enterprise should have its own specific consumer groups, which are objectively formed by enterprises according to their own conditions. The practice of "taking all for yourself" is actually not feasible. In some places, "leading" enterprises take this approach, mostly out of helplessness, and a few are undoubtedly the temporary confusion of the top management of enterprises. We have also tracked and investigated such cases, and most of the "leading" enterprises that implemented this wrong practice lost the position of "leading" or the general manager changed hands. Second, on the basis of careful and accurate market research, it is the most important thing to do a good job in enterprise positioning. Doing a good job in enterprise positioning is a commonplace topic, but there are many interferences and great difficulties in actual operation. "Enterprise positioning" should solve two major problems: first, determine the corresponding consumer groups according to, for example, the investment scale of the enterprise, the grade of products or services, and the software and hardware configuration of the enterprise; Second, which consumer group the enterprise serves may be the most profitable. Obviously, "enterprise positioning" comes from the basic business philosophy of market segmentation and profit maximization. Once an enterprise has completed such a correct positioning, it will have a basis for its positioning in market, image, price, quality, employment standards and even advertising copy. 1. Market Positioning According to the principle that the relationship between the number of consumers and their consumption choice prices is pyramid-shaped, it is suggested that the photo studio give up the "spire" part, that is, customers who will definitely spend in different places, and take the "second highest" and "high bottom" parts as the designated consumer groups of the company. The advantage of this is that it will not make unnecessary sacrifices for the highest price; Ensure the share of the middle-priced region and do protective competition in the "second highest" and "high bottom" parts. It is worth mentioning that according to our survey data, the relationship between the number of consumers in the wedding photography market in many large and medium-sized cities and their consumption choice prices is "rotating", so the above market positioning is also applicable to many photo studios similar to large and medium-sized cities. 2. Image Positioning Enterprises, like individuals, should give people a stable appearance image in a relatively period of time. This image comes from two aspects, one is "dressing up"-enterprise identification system (CI system for short); The second is "internal temperament"-corporate culture (VI system). This is a mature practice of thousands of successful enterprises, so I won't repeat it here. 3, price positioning It stands to reason that since market positioning is a specific consumption choice based on customer groups, then price positioning is naturally not among them! The problem is not that simple. Price is the most active factor in the market, and the factors affecting price also come from all aspects. First of all, price is seriously restricted by value, in which materials and sales cost constitute explicit value, while consumers' psychological identity fluctuates around value because of the change of supply and demand. Thirdly, most enterprises use price adjustment to carry out promotional activities, so prices will also change due to human factors. From the above analysis of the price, we can draw a conclusion: reducing the material cost conditionally, enhancing the popularity of enterprises through refined enterprise management, and improving the quality of reception services to achieve high added value of products will undoubtedly increase the price of products. But even so, we should pay attention to the changes of market supply and demand, pay attention to the law of price changes of enterprises in the same industry, and adjust the prices of our own enterprises in a timely manner. In the end, the pricing method of "our store never discounts" may not be a good thing. 4. Quality positioning The premise of quality positioning is that the quality should be stable. The quality of any product needs to be paid, and consumers always want to get the best quality with the least money. For this problem, the solution is: according to different quality products, merchants list different price lists of different sets. There are many names and categories of sets, but they can be summarized into three categories, namely, ordinary, high-grade and luxurious. It is suggested that merchants modify the "progressive" price list adopted by most photo studios at present and put the quality positioning center of their own enterprises on the "main price". In this way, consumers will get the most satisfactory service under our guidance. 5, the standard positioning of employment 6, advertising copy positioning With the concept of "market positioning" of enterprises, it is clear that "advertising" means "speaking to specific consumer groups". 3. Most photo studio enterprises with low profit level have one or more of the following phenomena: 1, products or product styles are outdated; 2. The enterprise mechanism is unreasonable, which suppresses the subjective initiative of employees; 3. For various reasons, the promotion activities of enterprises are not active; 4. The price is out of touch with the market; 5. Poor sales channels; 6. Managers lack professional skills, especially the necessary knowledge of professional market. If all aspects of studio management are normal and the management data system is good, but the profit level has been low, the main reason why the enterprise is in an embarrassing situation is that "there is interception before, and there is chasing after", that is, high-priced customers are exhausted by different studios and have to compete with low-priced studios in the local market. This situation is also representative in the first-class photo studios at the county level in China. In order to get rid of this dilemma quickly, we suggest that enterprises consider adopting the business idea of "let the market not turn around" and form a strategic alliance with a famous wedding photo studio in a neighboring provincial capital city-joining a chain. The advantage of this is that the market is 1. Anyway, you didn't give up, but the consumer chose. The so-called "liberalization of the market" did not actually harm the interests of enterprises; 2. If this joining cooperation is successful, the enterprise will also get an extra part of the turnover flowing out of the field; 3. Joining and cooperating with well-known brand wedding photo studio can quickly improve the management level and technical level of the enterprise and get strong resource support, which is a foundation for the rapid development of the enterprise; 4. Because this alliance is a strong market, once it comes out, it will inevitably lead to the market effect of "overwhelming others with technology" among local peers, and it will also lead to the result of "changing one for another".