What is visual communication design?

Visual communication design refers to analyzing and summarizing information based on specific design purposes, and designing and creating through basic elements such as text, graphics, colors, shapes, etc. It is to convey visual information to the audience and communicate with the audience. The process of making an impact.

It relies mostly or partially on vision, and is expressed in two-dimensional images such as logos, typography, paintings, graphic design, illustrations, colors and electronic devices.

In the process of visual communication design, a phenomenon was discovered: images that communicate, educate, and persuade the audience will have a greater impact when accompanied by text. What it means is: guided by a certain purpose, some specific information is conveyed to the conveyed object through visual art forms, and the process of having an impact on the conveyed object.

Extended information

Contents of visual communication design:

1. Font design, which is popular nowadays to make some personalized signatures beautiful, this belongs to It is the scope of font design;

2. Display design, such as the display and position of each item at an exhibition, etc.;

3. Packaging design, almost in daily life As you can see, the outer packaging of newly purchased unopened items is the packaging design;

4. Logo design means that each company has its own LOGO. For this LOGO The design is a logo design, as well as layout design and illustration design.

Baidu Encyclopedia-Visual Communication Design