What are the shooting techniques for e-commerce short videos?

1. Adjust the movement smoothly

Friends who have experience in picture photography know that the faster the shutter speed, the clearer the captured movement. However, when shooting video, if the shutter speed is set too high, the movement in the video (including movement in the picture and movement within the picture) will become unsmooth.

2. Adjust the exposure shutter

The slower the shutter speed, the greater the amount of light that enters; the faster the shutter speed, the smaller the amount of light that enters. Therefore, the shutter can also adjust the exposure. In most cases, I recommend setting the shutter speed according to twice the above guideline, and relying on other means (aperture, ISO, filters or lighting, etc.) to adjust the exposure.

But if the exposure is still insufficient after exhausting other methods, then we can also consider lowering the shutter speed appropriately to obtain a greater amount of light. But be careful, the shutter speed cannot be lower than 30.

3. Light settings

Lighting is divided into two categories: continuous light and flash. Continuous light is very easy to use, just like shooting under the sun. The effect you see is the effect you get. Yes, the metering can be judged by the in-camera metering.

However, the color temperature of quartz lamps is low (2800~3200), and the color temperature is unstable. Voltage changes will cause large-scale changes in color temperature. They also generate large amounts of heat, are unsafe, and have small light amounts, so there are few modern studios. Selection (usually the performance of solar lamps with a color temperature close to daylight is becoming more and more stable, but the brightness is not high enough). The most commonly used are high-power flashes, ranging from 100W to 5000W. Standard studios are equipped with a total of about 2500W flashes (3 to 5 lights), so that most commercial photography projects can be completed.

4. Foreground setting

When we are photographing a certain product, maybe the product has more than one style, but the seller wants to incorporate other styles into the picture, then this At the same time, appropriately setting a style that is not the focus, or displaying a relatively brightly colored product style as the foreground can allow the buyer's vision to appropriately extend from the main object to the foreground object you set, so that it is neither It will lose your picture, but it can also meet the needs of customers.