[Holding 2, in the left hand and considering giving up in the right hand] How far can the second sales era of the studio go?

inside and outside the city, it seems like two worlds, but I don't know that the business model of Shenzhen Guanwai photo studio is so different from that of the urban photo studio. Matthew effect is well reflected. The stronger the advantage of the strong, the weaker the advantage of the weak, mainly referring to the consumers of the photo studio. For wedding photographers, what does the second sale really mean? What did you bring? What did you lose? We have to consider how far we can go in the era of second sales.

let's take a look at the social phenomenon caused by Matthew effect. The average income of people outside the customs is lower than that of people in urban areas, and the price of wedding photography packages outside the customs is even more expensive than that in urban areas. There are such phenomena as two sales in the makeup process, two sales in the selection process of shooting dresses, and the purchase of original films if they are not sent to customers. The rights enjoyed in this respect are lower than those enjoyed by urban people, because the literacy education of the people outside the customs is lower than that of the people inside the city, and the atmosphere of rights protection awareness and self-protection awareness has not been developed and created. However, this will not last long, and the construction of towns outside the customs has developed rapidly, and the culture has slowly followed. The photo studio merchants outside the customs understand this point of view, but the second sale is a piece of fat, how can it give up easily, and they are basically waiting to see. I understand it as holding 2 thousand in my left hand and thinking about whether to give up in my right hand.

every entrepreneur has a dream, that is, an enterprise with a lasting foundation and a century's history, and after opening several stores, he wants to develop into a listed company. Almost every boss I have come into contact with is like this. If I were the boss, I might feel the same way.

what does a century-old enterprise rely on?

I think quality is absolutely the life of an enterprise. No matter how powerful marketing is, how long can it survive without good quality? The longest is 6 months. Innovation is the vitality of enterprises, and only by keeping pace with the times can enterprises develop sustainably. Employees are the power engine of an enterprise. Without employees, there is nothing. A boss can't do anything without an employee. Entrepreneurs should respect employees, attach importance to employees, and think about how to make good use of employees from the perspective of employees. Service and word of mouth are the wealth of enterprises. Without good service and word of mouth, enterprises have no sources of wealth. Speaking of this, let's analyze the second sales.

what's the impact of second sales on employees? Many enterprises customize the commission scheme, often with little or no commission in the early stage. There is no doubt that I have done research on the studio outside the customs before writing this article. The commission of the second sales promotion is quite high, and the commission in the later period is not high. Take the makeup artist as an example. Her value should have been reflected in the early stage and focused on the later stage. However, the value of the makeup artist is reflected in the second sales for the benefit of the merchants. As a result, the makeup artist has no choice but to desperately sell the makeup artist for income (the makeup artist doesn't want to do this if it's not for money), and the customers will naturally complain, otherwise today it will be in vain and there will be no income. It's like hitting a fly with a cannon and losing its original value. I think the correct way is to increase the commission in the early stage, reduce the commission in the second stage, and focus on improving the commission in the later stage. This is the embodiment of the real value of makeup artists. The makeup artist's income should be determined by the makeup technology, not the sales ability. The imperfect mechanism of enterprise customization is about the same as disrespect for employees, and employees will naturally not be single-minded towards the enterprise. In the question of enterprise exploration with a century-long history, it is said: "Employees are the power engine of an enterprise. Without employees, there is nothing. A boss can't do anything without an employee. Entrepreneurs should respect employees and pay attention to them, and think about how to make good use of them from the perspective of employees."

Under the imperfect mechanism, quality and innovation will naturally be affected and improved, and the enterprise will lose its life and vitality. The reason why the enterprise is still alive and well is because it has not met a strong one.

what is the impact of second sales on customers? Can Erxiao successfully sell to customers? Of course, but the opportunity cost of the second sale is service satisfaction and word-of-mouth satisfaction. Economics says that everything has an opportunity cost, and choosing to do this means giving up using this time, money and resources to do another thing.

The impact of the second sales on enterprises is here to think about whether it is worthwhile to do so. If you give up the monthly profit, you may lose 2, yuan. Can you get this income in another way? (Do you have this idea?). As the top management and decision-making level of an enterprise, every decision affects the operation and development of the enterprise, and employees all operate within the framework customized by the decision-making level. Many photo studios have diluted the second sales, and this paper provides reference for those decision-makers who are still doing the second sales.