What is visual communication design?

Visual communication design (visual communication design)

Refers to the design that uses visual symbols to convey all kinds of information. The designer is the sender of information, and the object of communication is the receiver of information. Visual design for short. What is visual communication? Visual communication is the communication between people in the form of "seeing" and the way of expression and communication through visual language. People from different regions, colors, ages, genders and languages communicate information, emotions and cultures through vision and media. Visual observation and experience can overcome the barriers of language and different characters, and they can gain understanding and interaction with their own visual knowledge "pictures"-images, graphics, patterns, pictures, charts and schemas. Visual communication includes two basic concepts: "visual symbol" and "communication". The so-called "visual symbols", as the name implies, refer to human visual organs-symbols that can express certain attributes of things, such as photography, television, movies, plastic arts, architecture, various designs, urban architecture, various sciences and figures, as well as stage design, music, heraldic, ancient coins and so on. The so-called "communication" refers to the process in which the information sender uses symbols to transmit information to the receiver. It can be communication within individuals or between individuals, such as communication between all living things, between man and nature, between man and environment, and between man and body. It includes four procedures: who, what, to whom, effect and influence. )

Visual communication design field

(1) Font design (2) Logo design (3) Illustration design (4) Arrangement design (5) Advertising design (6) Packaging design (7) Display design

Professional training objectives:

Cultivate advanced technical application-oriented professionals with certain artistic accomplishment, master the basic theory and professional skills of visual communication art design, and work in various visual communication art design, publishing education and production and production units.

Professional core competence:

Visual communication art design and application performance ability

Professional core courses and main practical links;

Painting foundation, pattern foundation, plane composition, color composition, three-dimensional composition, professional gouache technique, Chinese painting foundation, logo design, packaging and decoration design, packaging modeling design, container modeling design, book binding design, advertising poster design, display design, advertising design, computer graphic animation design, painting skill expression ability training, computer design application, visual communication art design, visit and internship, etc. , and the main characteristic courses of each school.

Employment field:

Press and publication, color printing, print advertising, outdoor advertising, enterprise CIS planning and design, poster design, poster design, publication design, product packaging design, commercial hand-drawing, website image design, webpage production, Flash, animation design, commercial photography, home decoration design, effect diagram design, exhibition design, garden design, architectural design, landscape design, three-dimensional animation design, film and television production, column.