How to make gym flyers more attractive

1. First set up the gym flyer scene

If you imagine a flyer as a play, then the paper is the stage. Like drama, the job of good advertising is to focus people's attention on your fitness services.

Because the background of the fitness service picture is relatively dark, the background of the gym leaflet is also processed into black to match it. OK, the stage has been darkened, and we are waiting for the performance to start. Of course, the background does not have to be black, but making it black is the easiest way to create a dramatic effect.

2. Add a very thin border. You can think of it as a curtain to guide the reader's eyes to the content in the middle.

This kind of line frame must be very thin. If it is too thick and bright, it will distract the reader's attention.

Fitness service pictures must be clear, and physical photos are the most appropriate. Generally, the photos provided by manufacturers are of higher quality. For example, you can try to obtain the photos from the manufacturer, such as the photos in the example. If not, hire a photographer to take high-quality photos of the fitness service. This may be more expensive, but remember: customers won't pay if they can't clearly see the fitness service.

3. Sometimes you may have the urge to add some special effects to fitness service pictures, but wait! In a gym flyer, fitness services are the focus to be displayed. Don’t be clever and make some tilting or deformation effects, which will look flashy; don’t make the photos too small, thinking that customers will pick up a magnifying glass to study them carefully; Don’t crop the picture like a poster. Customers will simply ignore the fitness service itself, and may even think that you are deliberately hiding something.

Once the fitness service is displayed, some text should be added below to explain the fitness service in more detail and introduce some advantages and uses that are not immediately obvious.

4. Customers like to experience various new fitness services. If you imagine customers as an audience who are very eager to learn more, then you can write a good gym promotion title. Imagine if you were introducing this fitness service to a good friend, which aspect would you introduce first? Start with the most exciting part. So think about what is most endearing about your fitness services, why customers buy them, and describe it in words.