What should Taobao shop artists do?

To make pictures of Taobao shops, you need PS. PS is the most important tool for art design. To learn art design, you must be proficient in PS software. If you want to be an artist, you can enroll in a training class for systematic study, and learn from theoretical knowledge, practical operation, and some products of the store, so that you can really be comfortable in your work.

What artists need to learn.

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1, software knowledge

In addition to mastering ps, artists need to know something about AI and DW. In recent years, the industry has higher requirements for Taobao artists, and it is necessary to learn 3D software, that is, C4D, but just learn the module of Taobao artists. In addition, a good artist should not only know drawing, but also know some html and css, but he doesn't need to learn too much, as long as he knows the basics and can complete the basic settings of the shop.

2. Theoretical knowledge

Like art design, we need to learn theoretical knowledge, including light and shadow, aesthetic knowledge, typesetting, copywriting and so on. You don't have to be proficient in these things, but if you want to be an excellent art designer, you must involve them all. In addition, we should learn the knowledge of plane composition and color composition, and understand and analyze a large number of commercial tones and plate composition. Analyze the hue contrast, lightness contrast and purity contrast of design color to understand the psychological color of tone.

3, learning to improve aesthetic ability

After improving aesthetic ability, it is necessary to optimize online stores, classify pictures and put them on shelves for typesetting; It is also necessary to process, beautify and promote the pictures taken by the products; Achieve shop-related advertising production, online store icons, pictures, design baby details page production and so on.

4. Get to know visual merchandising.

What color can arouse others' desire to buy? If typesetting can guide users to read your product information step by step, how to make customers read your information easily with pictures? How to match it can make your store atmosphere conform to your product positioning. This knowledge is very important and professional for artists.

Tianhu education chooses to study art design, and Tianhu art design training has gathered many years of training experience. Hundreds of senior teachers have devoted all their lives to creating a revolutionary "three-dimensional five-segment" teaching model through scientific exploration of the growth law of 654.38 million students, which truly fits the growth law of students. Cultivating modern enterprises requires compound talents with excellent skills, sufficient experience, good mentality and strong sense of purpose.