Open a pet store

In the pet industry, it is an emerging hot industry at home and abroad. Many people want to start a business in the pet industry and open a pet shop to make money. So how to open a pet shop and what is the process of opening a pet shop? Listen to the experience of Petdog pet chain for many years:

Understanding of the pet industry

Now just open the webpage, email, TV, and all kinds of joining advertisements are overwhelming. Choosing a good joining project is particularly important for you, which directly determines whether you will earn a lot of money in the next few years. If you choose the pet industry, then at this moment, you should put everything in your hand and start to understand the pet industry in all directions. The history of international and domestic pet industry, the development of pet trade, the scope of pet business, the current situation of pet development in China and even pet habits are all your lessons. When you master and stand at a certain height to analyze the pet industry, you can have a cool head when you choose to join the project, paving the way for future store management.

infuse capital

You need money to open a shop and join. At present, both offline and online affiliate advertisements can be seen everywhere. So choose carefully. Of course, the first thing to consider is how much money you have. It is irrational to invest at will or blindly. There are eight pet shops (pet supplies sales, pet grooming, pet foster care, pet medical treatment, live sales, waiting for delivery, pet paradise and pet photography) and four types of pet shops (mini shops, boutiques, standard shops and flagship stores). The investment of each franchise store is different. Before opening a shop, you must prepare funds, such as rent, purchase and decoration expenses, and tens of thousands of dollars.

storage location

The choice of pet shop address is the least flexible factor in the operation of opening a shop, and there are many factors to be considered, including the size and characteristics of the surrounding population, the number of pets, peer competition, convenient transportation, the characteristics of nearby businesses, the cost of real estate (rental cost), the contract period, the trend of population change and relevant laws and regulations. Too cold and lonely, remote location, not suitable for opening a pet shop For different pet shops, there are certain rules to follow in site selection. In crowded areas and commercial areas, the traffic is convenient, but the environment is too noisy, the price is relatively high, suitable for product sales, and pet grooming and foster care are relatively weak. In the flower and bird market, the operation is relatively climate-friendly, the commodity circulation is large, and the cost is very low, but the product price is relatively low and the competition is fierce. Also suitable for product sales, not suitable for pet grooming and foster care. If you choose to open in a high-end residential area, you can consider the whole project management such as supplies sales, beauty, foster care, etc.

I plan to set up a pet shop or a veterinary hospital before opening a shop. I suggest that the store find a gap (that is, it is best not to have peers around). It doesn't need to be too big, 70 square meters is enough, but the location is very important, preferably on a busy road. However, the rent will be slightly higher, but the number of tourists is easy to accumulate; On the contrary, it is difficult and not ideal to run a pet shop in a residential area, because the residential area is closed and the number of customers is limited, especially now that the market is shrinking and the competition is fierce. If the location is not ideal, it will seriously affect business. Of course, if your popularity is loud enough and you have loyal customers, it doesn't matter where you open the store. Find a good location, and then decorate the store. The decoration doesn't need to be too gorgeous, but it should be clean and look hygienic. In addition, the service attitude and the feeling to customers are very good, and guests will keep coming to the door, and even word of mouth will bring more customers. But they live in different places and have different management methods. For example, in Tianmu area, because there are many foreigners, their concept of pets is different from that of China people, and they are more willing to spend more money on pets. Therefore, the equipment or decoration style is higher than other places.

◎ Opening a store to extend health check-up is an extensible service item. You can open a dog restaurant, a dog bathroom, an animal products supermarket, cosmetic plastic surgery, and rent beauty accessories.

◎ How to prevent you from becoming a short-lived shop? Even if you know it's difficult, you should go forward bravely, not afraid of hardships, and run with the mood of nine to twelve.

◎ Problems that may be overlooked in the initial stage of opening a store For the store where veterinary hospitals also operate pet trading, the transaction is relatively simple, but the medical part is prone to problems, and the most serious thing is misdiagnosis; In addition, operators should put their own technology in the first place, so that your technology has no shortcomings, so as to avoid some disputes. Dogs are not as good as people except getting along with customers, and their temper is difficult to control, especially some fierce or neurotic dogs, which are easy to bite, so be especially careful when dealing with them.

Eight risks

Common risks

1. Unreasonable product organization and non-differentiated products lead to sales performance and no risk of sales profit;

There are many kinds of products in the pet market, so it is necessary to open a boutique. Without experience, it is impossible to match the perfect product structure, so that many self-operated stores have good sales performance and products are not profitable.

2. Risk of overstocked goods: Franchisees are not familiar with the pet market, and it is difficult to enter marketable products, which may easily lead to a large backlog of goods and lead to significant economic losses.

3. Old product structure will make you risk losing customers, and fake and inferior products will be confiscated by industrial and commercial investigation: new products in the pet industry are updated quickly, and the fashion trend is different every quarter. If you can't keep up with the trend, you will soon be eliminated by customers, or fake and shoddy products will be confiscated by industry and commerce.

4. Unreasonable store location causes the risk of affecting store performance: As the saying goes, choosing the right store location is half the battle. It can be seen that the choice of stores is very important to the operating performance of stores, but franchisees are not interested in the pet industry.

I don't know the standard of pet shop location, which leads to great business losses.

5. The risk of waste of decoration expenses caused by unreasonable store decoration: the decoration design of pet shops is very knowledgeable, and both aesthetics and use should be taken into account. It is very particular about how to match the trough plate and shelf in the store, because you need to know how many products to hang and how many products to put. If there is no reasonable design, it will cause great inconvenience and waste. The size and depth of the bath are in line with the human body structure, which is the standard. If it is unreasonable, if the beautician's waist bends more than a few degrees, it will be easy to get tired and cause damage. Pet shops should be lightly decorated and lightly decorated to save unnecessary expenses to the greatest extent. If the participation of pet shops is unreasonable, it will cause great cost waste and inconvenience.

6. Avoid the risks caused by lack of management experience: pet shops are too professional and must have core competitiveness in technology and service. If they open their own stores, they have no management experience and operating standards, so it will be difficult to meet the standards, and they will face the risk of losing customers because they cannot meet the needs of customers.

7. Pet foster care risk: There are certain risks in pet foster care service. Opening a store is likely to encounter many situations, such as the director abandoning the pet during foster care, the pet getting sick and even dying. , will bring huge losses to the store.

8. Risk of loss of core and technical personnel

There is a shortage of human resources in the pet industry. If you want to open a shop, it will be more difficult to hire a beautician. If the core or technical personnel you have worked so hard to cultivate are lost, it will bring huge losses to the operation of the store.

Coping method

If you are a newcomer to the pet industry, I suggest that you consider joining some well-known chain brands with mature operation and management experience to increase your chances of success and avoid unnecessary losses caused by the above risks.

Pet dog: The cost of opening a pet shop depends on the size of the store, the projects it operates and the local consumption level. Open a small pet store with an area of about 40m2. The equipment in the store mainly includes the following equipment: pet bath, water heater, hair dryer, hair dryer, beauty table and consumables. There is also the division of product area and rest area. The required cost is 800,000-65438,000+.

If it is a medium-sized pet store, its area is generally above 70㎡, and the services in the store mainly include pet bath and beauty, spa, medicated bath and other services, pet food supplies, pet live sale, pet foster care and so on. , the required cost is10-150,000.

If it is a large pet shop with an area of over1.50m2 and complete services, involving comprehensive pet services such as live pets, pet grooming, pet foster care and pet medical treatment, the required fee is 23-3 1, 000.