What consumerism routines do girls need to be wary of?

There is a good explanation for the routine of consumerism in Zhihu. Consumerism is based on what you consume, not what you need. Everything is customer service.

The trap of consumerism encourages us to spend and overdraw our savings. It implants this idea into your mind, changes your consumption habits without trace, tells you a fine life, eats, drinks and enjoys the present, and encourages you to spend and spend money without restraint.

To put it simply, Versailles, over-consumption, spending first and earning later, women should be better to themselves, and the luxury brands they can get are all brainwashing arguments that consumerism often uses to set traps. Below, let's talk specifically about what consumerism routines girls need to be wary of.

First, women must be kind to themselves.

Most anxious advertisers are about young women, who are the main targets of advertisers. "Threaten" them to increase their attractiveness by spending, or they will never get married.

Second, women must dress up and make up.

This consumerist routine is to encourage women to make up if they want to be exquisite and beautiful, so as to introduce various eye shadows, creams, powder cakes and lipsticks to let women change their makeup and cater to the aesthetic needs of modern people. At the same time, we should change our hair style, promote various nursing products, dye our hair and perm our hair.

Third, women must take care of their appearance.

Women's figure is not perfect, and it needs to be changed to achieve a young and beautiful state. Want to get a slim figure, but also rely on technical assistance provided by the market, such as beauty, yoga, fitness products and so on.

Fourth, every woman should have it.

In the world of cosmetics advertising, people's bodies are full of wrinkles, spots, dark circles, fine lines and other problems that need to be solved, and their products are the panacea to solve these problems and unveil the beautiful veil.

Five, if you have it, you can be her.

Advertising sells not only luxury and enjoyment, but also romance. Advertising no longer pays attention to the product itself, but praises the "psychological utility" of the product, that is, what benefits the product can bring to society and people.

You have a unique vision.

For some people who are keen on collecting, they can show their knowledge, taste and high-end personal taste and show their "true self".

Who you are depends on what you buy.

By using specific products and services to show their social identity, such products are mainly reflected in women's luxury goods.

Eight, the last one, if you don't buy it, you won't have it.

By constantly disrupting the display of shelves, merchants make the goods look very popular, giving people the feeling that they will be sold out or taken off the shelves tomorrow. Girls generally have the psychology of impulsive consumption. When they saw that it was selling so well, they had to buy it at once, thus falling into the trap of the merchants.

Nine, what is given to children must be the best.

Children have become the target of women's investment and naturally become the target of the market. Take myself for example. No matter how expensive the education annuity, training courses and summer camps for children on the market are, mothers will recognize the business philosophy of giving their children the best consumption.

We know these consumerism routines for girls, so how can we avoid these consumerism routines?

1. See if there is anything you want to buy and if it still works. If it works, don't buy it until it doesn't work or it breaks down.

2. If not, think about it overnight and buy it yourself. What's the use? If it works, shop around.

3. Watch less consumer advertisements. There are too many routines to stimulate your consumption now, but such routines will only be effective if you watch them. So don't drive Taobao Tmall JD.COM. Even if online shopping is needed, it is closed immediately after buying it. Otherwise, it is easy to spend impulsively when you like it.

Do what you can, don't buy products that exceed your current income. Even if you have to buy it, you should be careful in stages. Because in the case of staging, there is nothing to feel every month in the first few months, but if you buy more, it will be staged, and the money you need to pay every month in the later period may make you unable to support it.