How to create and develop cultural and artistic derivatives

1. Present situation of domestic art derivatives: Art derivatives have existed in China for a long time. Originally, it mainly included the derivatives related to ancient works of art introduced by the museum, but it was actually a souvenir. At present, the concept of "derivatives" refers to derivatives related to modern and contemporary works of art. At present, the recognition and consumption participation are not very high, which may be a stage of beginning and development, which is a status quo.

2. Present situation of foreign art derivatives: Foreign derivatives have formed a relatively mature system because they started early. For example, major art galleries or museums, such as Metropolitan and Louvre, have special derivatives and development departments to produce some derivative postcards and souvenirs, including high-end replicas.

3. Manufacturing conditions of art derivatives: The development and production of art derivatives are actually based on high-end manufacturing. For example, if you want to make a sculpture product, it involves a lot of techniques and materials, and there is no way to complete it without a mature production system. Now I think China Manufacturing can solve this problem, including the reproduction technology of various prints.

4. The derivative products of works of art are mainly to establish a circulation channel. If this distribution channel is established, it can continue to develop in a large number, rather than just selling at one point. This is very difficult, and it does not have the basis of replication or batch manufacturing.

5. The development steps of art derivative products:

The first is the research and development stage, which should be able to carry out research and development according to the needs of customers. Because derivatives are different from artists' free creation, it is necessary to choose a suitable consumer group and accurately capture the needs of this group in the R&D stage, which may be a weak link, because many people take it for granted to develop some products without doing market research. As a result, the developed products may not be accepted by consumers, resulting in a waste of resources.

The second is to pay attention to its quality. Because derivatives are an artistic commodity after all, products must be guaranteed in quality, which is completely different from original works of art: original works only need to express the intention of the creator, and when they are converted into derivatives, they need to have a certain degree of maturity in terms of quality and packaging.