Seek the cultural festival plan of university dormitory.

Write the planning name as specifically as possible, such as "XX University Activity Planning Book", and put it in the center of the page. Of course, you can write the main title first, and then write the subtitle below.

Second, the activity background:

According to the characteristics of the plan, this part should focus on the following matters: specific items include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.

Three. Purpose, significance and objectives of the activity:

The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the uniqueness of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.

Four. Resource requirements:

List the required human and material resources, including the places to use, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.

Verb (short for verb) activity:

As the main body of the plan, the expression should be concise and easy to understand, but the expression should be detailed, and everything that can be thought of should be written, and nothing can be omitted. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.

Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-game personnel cleaning and so on. Please adjust yourself according to the actual situation.

Intransitive verb budget:

The activity expenses are listed in a clear form after detailed calculation according to the actual situation.

Seven. Problems and details that should be paid attention to in the activity:

The change of internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss will be caused, and the emergency measures should also be explained in the plan.

Eight. Person in charge of the activity and main participants:

Indicate the name of the organizer, participants, guests and units (for group planning, indicate the name of the group and the person in charge).

note:

1. This plan provides basic reference, and the small plan can be filled in directly; Large-scale planning books can be designed by themselves, not rigidly adhere to the form, and strive for detailed content and beautiful pages;

2, you can make a cover for the planning book, and strive to be concise and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on;

3. If there are attachments, they can be attached to the back of the planning book or bound separately;

4. The planning book should be bound from the long side of the paper;

5. A big plan book can have several sub-plans.

Attachment: the basic steps of developing a university activity:

First, when the activities are done, make plans first. Planning is the main line of operation activities, and a good planning is the premise of success.

Second, get support. It is very necessary to get the recognition and support of the leaders; With the support of large media, your activities will become particularly easy and likely to be successful.

Third, organize task teams and assign personnel responsibilities. Rights and responsibilities correspond, and everyone should be very clear about their responsibilities. Note that the assignment of tasks should be people-oriented, and you can't say that you have done something, so you must not do it well. There are several directions: command center, outreach sponsorship group, on-site working group, publicity media group, on-site order and etiquette reception group, and emergency personnel. Print out the list of rights and responsibilities for everyone to see clearly. And meet once a day to report the progress in time so as to process all kinds of information;

4. Sponsorship or other sources of funds: It is necessary to find sponsors, negotiate with them and finally reach an agreement that can be recognized by both parties. With funds, everything is easy; Note: Don't go too far in advertising, and you must grasp the scale of negotiation, otherwise the commercial taste may make the party fail!

Fifth, the combination of resources. There are many props and items that you need to find as soon as possible. Just like an RPG game, you need to know how to get resources and how to combine them.

Sixth, publicity. Advertisements, posters or other media have the responsibility to satisfy the appetite of participants.

Seven, the scene must have a command center, responsible for timely scheduling;

Eight, in this process, there must be at least one way for all employees to communicate. Such as text messages, notes or gestures.

Nine, special reminder, people who are responsible, take care of children and create an atmosphere should make special arrangements. This is necessary if you want to hold a good activity.

Ten, seriously send away the high-level figures involved in the activities, don't lose any courtesy, remember to pay tribute to those who work hard but are unknown! Your Majesty, they are the real founders. Of course, appreciate your success.

This is the outline of the overall marketing plan. I wonder if it will help you!

Event planning is a very important part of advertising activities. Good activity planning will help the company's brand building and product sales, while strong operation planning needs strong execution planning book, so the writing of planning book is very important. This paper analyzes the relevant contents of activity planning through several matters needing attention in the planning book.

Event planning scheme is an effective behavior for a company or enterprise to increase sales and market share in a short time. If it is an activity planning scheme with outstanding creativity, good enforceability and operability, it will play a positive role in improving the visibility of enterprises and the reputation of brands.

Event planning case is relative to market planning case. Strictly speaking, it belongs to the market planning case. They are interrelated and complement each other. They are all marketing ideas and models subordinate to the whole enterprise. Only under this premise, the market planning case and the event planning case are the advertising behaviors with integrity and continuity. Only in this way can the audience have an agreed brand culture connotation, the event planning case can follow the idea of the overall market planning case, and the enterprise can maintain stable market sales.

There are various forms of activity planning, generally including roadshows, product briefings (press conferences), festival promotions, news event marketing, etc. For any of the above schemes, according to different enterprise situations and market analysis, countless forms can be evolved. Event planning often plays a direct role in new product launch, product terminal distribution and product transformation, so it is also an important part of advertising planning.

For some friends who are new to the advertising or planning industry, it may be difficult for them to achieve the expected results when writing event planning cases. Even some advertisers who have been planning for many years sometimes make mistakes. So, how can we write an ideal event planning case? I think we should pay attention to the following points:

1. The theme should be single and inherit the general marketing ideas.

When planning activities, we should first make an accurate judgment according to the actual problems of the enterprise itself (including the time, place and expected input cost of the enterprise activities, etc.). ) and market analysis (including competitor's current advertising behavior analysis, target consumer group analysis, consumer psychology analysis, product characteristics analysis, etc. ), and through SWOT analysis, the most important theme is extracted, which is also the most worth popularizing at present. You can't do everything in an activity. Only by conveying the most important information to the target consumer group, as the saying goes, "Do something and don't do something", can you convey the information you want to convey to the target consumer group to attract the attention of the audience, and it is easier to remember the information you want to express.

2. Explain the points of interest directly

After determining the only theme, the audience can also accept the information we want to convey, but many people still remember the advertisement, but they just don't have the impulse to buy it. Why? That's because they don't see the interests directly related to them. Therefore, it is very important to directly explain the points of interest in the activity planning. If it is a preferential promotion, you should directly tell consumers the amount of your discount, and if it is a product description, you should sell the most eye-catching selling point. Only in this way, after the target consumers come into contact with the direct interest information, will they cause the impulse to buy, thus forming the purchase.

3. Activities should focus on the theme and be as concise as possible.

Many planning copywriters often want to carry out many activities when planning activities, thinking that only colorful activities can attract consumers' attention, but it is not. First of all, it is easy to distinguish between major activities and minor activities. Many market activities are very active and many people participate in them. It seems that the response is very enthusiastic, but among the people who watch or participate, how many people are the target consumer groups of the enterprise, even if they are the target consumer groups, do they buy products after participating in the activities? At present, a problem that some planners often complain about is the participation ethics of onlookers. Many people often leave after watching the excitement, or take gifts from the company. In fact, the problem here is that the content and theme of the activity do not match, so it is difficult to achieve the expected results. In the current market planning activities, some activities are lively and can achieve good results at the same time, because the activities are only carried out around the theme. Second, increase the cost of activities, poor implementation. In a planning, if too many activities are involved, not only will more human, material and financial resources be invested, which will directly lead to the increase of activity costs, but there is also a problem that it is easy to lead to poor implementation by operators and eventually lead to the failure of the case.

4. Good enforceability.

A suitable product, a good creative plan and a good executive team are the successful marketing activities. Whether it can be successfully implemented is the most direct and fundamental manifestation of the operability of the planning case. In order to achieve good execution of planning, besides careful thinking, careful activity arrangement is also essential. The time and method of the activity must be carefully analyzed in combination with the situation of the execution place and the executed person, and the specific arrangement should be as comprehensive as possible. In addition, the influence of external environment (such as weather and folk customs) should also be considered.