Traditional Culture Encyclopedia - Photography major - Introduction to advertising photography

Introduction to advertising photography

Advertising photography is photography with commodities as the main shooting object, which reflects the characteristics of commodity shape, structure, performance, color and use, thus arousing customers' desire to buy. Advertising photography is an important means to spread commodity information and promote commodity circulation. With the continuous development of commodity economy, advertising is no longer a simple business activity, it has become a mirror of real life and an important means and medium of advertising communication.