Sexy curve, sultry soul, peep at the brand-new car-making strategy of FAW Pentium from her.

Facing the siege of overseas automobile brands, the times have given the rising China automobile enterprises two heavy weapons: one is brand, and the other is product. Avenue to Jane, the former China car companies are light and weak; But later, those China car companies who worked hard at their internal skills used these two sharp knives to make overseas powers helpless in some market segments. For example,10-150,000 SUV market is better than joint venture brands, but it can't beat the rising Chinese brands. This is the real right to speak brought by hard power. Nowadays, the wheel of the times is accelerating. Under the double test of competition and contrarian, it is not only strength but also speed. After the rapid breakthrough in the SUV market, the Pentium brand will restart the car market and run again.

FAW Pentium, which began to reform in 20 17, handed over its first answer sheet in 20 18 with a brand-new brand image, logo and Pentium T77. In 20 19, the sales volume of faw Pentium increased by 33% with 120500 vehicles; In the first quarter of this year, Pentium still outperformed the market with a year-on-year increase of 12%. Nowadays, the Pentium brand, which has gained rapid recognition in the SUV market, restarted the car market with a brand-new leading strategy at this year's Changchun Auto Show, and also released a brand-new concept car-B? Concept.

What will the re-innovation of strategy and products bring to consumers? Looking back on the advanced strategy of Pentium brand rejuvenation, it is found that the rejuvenation of design, technology and products has become the key to innovation. Obviously, FAW Pentium, which is experienced in building cars and thoroughly remoulded, has understood the new rules of the game. It not only continues to upgrade its product strength, but also strives to become a brand that makes consumers sit up and take notice, which is the change and benefit that its consumers can feel.

Since the rejuvenation of design is a major theme of the new strategy, we have to say the achievements of FAW Pentium in styling design. Almost directly mass-producing the concept car, Pentium demonstrated the determination and ability of design innovation on T77, a brand-new SUV, which made Pentium stand out in this era when all people pursue high value.

What about B. CONCEPT concept car shows the 3.0 era? "Sexy surface of light and shadow philosophy" presents Pentium brand's understanding of the future aesthetic trend. Anyone who knows the law of design knows that design fashion has its own cycle, from round to square, and then from sharp to full. Automobile design is constantly changing between the two, but the technology has been developing upwards. What about B. The essence of the word "sexy" in the CONCEPT of concept aesthetics is to bring rich aesthetic feeling and arouse people's emotional feelings through the interweaving of curves and surfaces. Its design combines the feelings of Chinese people for the sedan, the yearning for the future coupe and the expectation of fashion and technology, so it has become the focus of this year's Changchun Auto Show.

For consumers, the highest aesthetic they pursue is to make the design of a car fashionable and beautiful, while maintaining practicality; On the premise of cutting-edge technology, it still conforms to the aesthetics that people are already familiar with. In short, it is as amazing as a concept car and as practical and attractive as a production car. Faced with this difficulty, what Pentium will build in the future is a design that can not only arouse people's emotions, but also bring new experiences in functionality and aerodynamics, and truly bring the "concept car" into life.

This gesture of stepping out of the ivory tower and joining the WTO has also been recognized by Hu, a "ghost talent" in the design field. As the chief designer of China Textile Association Design Center and the exclusive designer in beatrix wilhelmina armgard, he found the inspiration of fashion design in the light and shadow philosophy design of Pentium T77. Even at this year's new york International Fashion Week, Hu and FAW Pentium took the theme of "Silk Road Pentium" and brought the concept of new national tide abroad. This cross-border sense of identity is not only the recognition of Pentium's design concept, but also the fact that its users gain more sense of existence while experiencing visual pleasure.

Not only design, performance and technology are also the top priorities of the new strategy. Prior to this, the Pentium brand has demonstrated its strength in engine, intelligent driving and technological experience. From Pentium T77? Dear? The thermal efficiency of 1.5T engine is as high as 39.06%, and it has been certified as "Energy Efficiency Star" by China Automobile Center, the most authoritative engine energy efficiency certification institution in China. Coupled with the introduction of 3D holographic intelligent control, "whisper customization" and other black technologies, in just two or three years, the strength of FAW Pentium technology circle powder has been enough to break the technical defense depth established by joint venture competitors.

In other words, FAW Pentium not only meets the needs of customers, but also provides consumers with technology and equipment that can compete with joint venture rivals or even be unique in the whole industry. This kind of technological monopoly is what consumers yearn for in this era of product homogenization. Judging from the technology matrix, with the 2.0T+8AT power combination on the Pentium T99, the Pentium brand has the ability to quickly build a complete and rich product line in the car market. Users with different needs can also find their own car scenes in the Pentium brand in the future. At the same time, the upcoming FMA ecological building will also make Pentium take the lead in entering the era of Internet of Everything.

Based on the brand-new technology accumulated by SUV for many years, and B? With the brand-new design CONCEPT displayed by the Concept concept car, the Pentium brand will also usher in a new product outbreak period. The first pure electric vehicle E0 1, leapfrog car D357 and Pentium T33 are positioned as A-class cars? 1.2T, and a new SUV will be launched next year? The brand-new electric car D365 code-named "NAT" is about to enter people's field of vision. The situation that Pentium brand SUV keeps pace with cars is coming soon.

Compared with the advanced strategy of FAW Pentium, the driving force behind the design concept displayed by the new concept car is even more curious. Behind FAW Pentium's "ignoring" the contrarian trend and epidemic situation is a brand-new younger generation of new Pentium leading group headed by Sun Zhiyang, the chairman of the post-1970s, and Wang Shengli, the deputy general manager of the post-1980s, which has both the determination to gain momentum and the brand-new organizational structure of Xu Liuping, the head of FAW, after drastic reform, which also gives them a stage to make great achievements.

At the same time, as the market leader of "Longteng Plan" of FAW Group, Pentium brand will get 500 million brand building and 300 million R&D investment every year from 2020, and a huge investment of 2.4 billion in three years. FAW Pentium, which has both human and financial resources and can quickly seize the key points of the market, has become inevitable to stand firmly in the C position after a wave of rejuvenation and technicalization.

Write at the end:

It is both simple and complicated to gain recognition in the domestic automobile market. Its simplicity lies in the simplicity of the road mentioned at the beginning: to build a product stronger than competitors and a brand that everyone feels trustworthy and has a sense of identity; Its complexity lies in the difficulty of both. From comprehensive innovation to rejuvenation, FAW Pentium can not only accurately locate what the market and consumers want, but also make rapid breakthroughs in design, technology and technology, and preemptively come up with products that consumers have a special liking for. After the breakthrough of SUV market, the new Pentium will also open a new starting point for SUV and car to keep pace.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.