How does the crew get sponsorship?

Project preparation has officially started.

Form a team

After we really started running, we found the first problem: lack of manpower.

At that time, the new media business department was just me and my leader (hereinafter referred to as Mr. Su), lacking directors and screenwriters. Although the company has been shooting corporate videos before, the workload of the team is very heavy and there is no way to support the work of our department.

So we applied to the company to recruit directors, screenwriters and later stage; The company soon approved it. A week later, Director Li joined our crew, and Zhang Ge of the key account department was in charge of the on-site affairs. The crew of four of us is initially established and can work. At the same time, we have been recruiting post-scriptwriters, screenwriters, photographers, lighting engineers and recording engineers.

(Recruitment is actually quite difficult. On the one hand, photographers, lighting engineers, recording engineers, etc. They are all freelancers and need to wait for their schedule. Our time is very tight. On the other hand, the budget is limited, and experienced photographers, lighting engineers and recording engineers charge a lot a day. )

Preliminary preparation

The first step is the script. The four of us spent a week and a half designing the story frame, character setting and plot embedding.

The hardest part of this part is actually the communication with the sponsors. Our sponsor is a large medical device company with its own investment platform, with more than 2,000 registered manufacturers and more than100000 active users.

As sponsors, they naturally want to disclose as much as possible, but this will inevitably affect the viewing experience. Our sponsors also actively participated in the creativity of the script, and even gave their own version of the plot outline: a Beipiao pharmaceutical sales company struggled in Beijing and finally succeeded with its own efforts and the help of the sponsor's investment platform.

Although the story is complete, it has no sense of network. The most important thing is that this kind of plot and content is more suitable for a 45-minute TV series. Such production cost and production cycle are beyond our capacity, so we can't accept the opinions of sponsors.

Fortunately, Zhang Ge has rich experience in customer negotiation, and finally reached a unified opinion with the sponsors:

1. The story is basically unchanged, and the specific content is set by us.

2. Ensure the brand exposure of sponsors.

3. Sponsors provide customer resources for post-implantation.

Back to the company, after constant discussion and revision, we finally determined some key points of the play:

The title of the play is tentatively named "Resignation"

The hero has a series of waste wood superpowers, such as automatic drainage, instant hair loss, unable to hang up the phone, and anus in time and space. And his superpowers will change every day when he wakes up (add some plots and jokes)

Defining it as a funny online drama in the workplace will increase a lot of dry goods in the workplace, especially some sales skills.

Will popularize some knowledge in the medical field (improve some social attention and topics)

sample

Because the project was clearly sorted out, director Li wrote the script in one night. Shooting started the next morning, because it was a one-minute trial, so no actors were invited. I played the leading role and the leading role was played by the female boss of the sponsor. It took two days from shooting to making a * * *. After the samples were handed over to Company A, Company A was very satisfied, and it was only after we recruited the first phase of implants that we could start work.

Shaded willows and blooming flowers ―― beautiful scenery

Unexpectedly, there was another problem in attracting investment: a week later, company A still failed to recruit suitable implant sponsors for us, and directly told us not to put the hope of finding implants on them.

In this way, the form of cooperation between us has actually become: we implant company A in the play, and company A plays the works on its own platform. For us, we can get about 654.38+ 10,000 basic broadcasts, and this form of cooperation is acceptable.

However, we must attract investment ourselves. Fortunately, Sugar was originally a member of the hospital system, and he is no stranger to the medical device industry. He also has a lot of customer resources. Within a few days, he found a pharmaceutical company (hereinafter referred to as Company B), negotiated the investment intention, and finally the first sponsor was in place.

Next, we began to cooperate.

Director Li is responsible for revising the script (designing the plot for the sponsor)

I am responsible for sorting out materials, writing tweets and contacting the media.

Teacher Su, brother Zhang and brother Su, the producer of the troupe, went to contact the shooting scene.

Sugar is responsible for the cooperation between sponsors and KOL.

Let's look for actors together

Gui Dao of the video department helps to contact the video partner.

A week later.

The script has been revised.

Reach a preliminary cooperation intention with Netease Video.

Contact the shooting location

I decided on female number one (the director liked my performance in the demo, so I still played the leading role in the first episode)

Thirteen female students from Weibo Knowledge University V Xueba were invited to make guest appearances.

Everything is ready except the east wind, ready to shoot! I'm still nervous when I shoot online drama for the first time. What's interesting about the shooting scene? Please see the next issue of "Aunt, don't look, we don't shoot AV".

About how an online drama came into being, we will keep updating it. The new drama "Big Deal Resignation" is about to go online. Welcome to the official flop.