Creativity in graphic design

With the continuous progress of the times, graphic design also presents different faces, and many new concepts have been added to the design. In modern graphic design, more and more new media technologies and materials are applied, which makes graphic design present a more complex picture sense and form. The following are the ideas I shared in graphic design. Welcome to read!

Creativity is an idea pursued by designers, a technical term of advertising creation, and an illusory thing, but it is also reflected in graphic design works.

There are many forms of graphic design, such as newspapers, magazines, brochures and so on. These are diversified, but they have one thing in common, that is, almost all graphic designs have only a few situations, that is, words, colors and images coexist, the second one pays attention to words and colors, but lacks images, and the third one has images and colors, but no text description. These three forms are common in graphic design at present, so images, characters and colors are the three creative elements of a graphic design. How are the creative elements reflected in these three forms?

1 image application

The first is the image. Image is the focus of graphic design. Because of people's reading habits, images can capture readers' interest better than words, and as an important element of graphic design, images are indispensable. In graphic design, there are all kinds of images, such as hand-drawn images and photographic pictures, which are all good image materials. In graphic design, how to make good use of images is a key point. Many times, whether the pictures are used in place or not is likely to affect the overall effect. In design, we should pay attention to the size and significance of the image. At present, many images used in graphic design are people, which makes many graphic designs gradually patterned and homogenized. Therefore, in order to design distinctive works, it is necessary to expand the form of images to avoid aesthetic fatigue. Therefore, when processing an image, we should abstract the image as much as possible, so that all its points, lines and surfaces can be completely combined, thus forming a new picture subject, which can produce unique effects. For example, in the logo of many brands, the abstraction of the image makes people remember better. For example, the logo of the sports brand Nike has been changed to the current "√", and the simple image is even more impressive.

2 the use of color

The second important element is color. Color is the key to a graphic design, and how to match colors has a great influence on people's visual effects to a great extent. The properties of cold and warm colors, the harmony of colors, size and area are the basis of design. Designers need to express their design ideas through colors when designing. For example, bright colors are used to express joy and dark colors are used to express sadness. Different TINT can often produce different visual effects, thus reflecting people's inner feelings. For example, in order to pursue visual effects, we will also use contrast forms, such as white characters on a black background and black and white collocation. , in order to obtain obvious visual effects. At present, many graphic designs use the color of a product as the background color, which is to strengthen people's impression of the brand and highlight the brand image. Therefore, when we use color in the design process, we should also carry out it according to the visual effects of various colors. For example, when a dark and cool tone is used as the background, the important information on the upper layer can be decorated with warmer, brighter and other similar colors to highlight the content. In graphic design, use as few colors as possible, but not too messy, so as not to misunderstand the design. Color should be reasonable in the application process, otherwise it is easy to produce the opposite effect as expected. For example, for a complete graphic design, we must first determine the color to determine the style tone of the work, highlight the atmosphere of the whole picture, and pave the way for embodying the design content.

3 the use of words

The third important factor is words. As a guide to people's thinking, words are also commonly used in design. Text is a copywriting department of graphic design, that is, the title and text content of design. The layout of a graphic design is often limited, so the title is very important in the design. The advertising title and slogan in print advertisements are a general essence, which can give people the first impression of a product. Therefore, whether the copy is incisive enough and intriguing has special significance, which is an important judging factor for the success of the design. In writing, puns, comparisons and metaphors can be used to complete the design. For example, the advertisement combining coffee with peace propaganda, packaging coffee in empty shells, and incisive words make this advertisement design more attractive. "Peace, it tastes great!" This essay uses the grammatical features of puns to make the meaning more profound. And a good advertising language is even more intriguing. In graphic design, words are not only words, but also the content and information reflected by words, and more words are used to pursue a style and personality, so that works can achieve the established goals. The size, shape and position of characters have different attributes, which can convey different information and show the effect of a graphic design vividly. Text is more a combination of color and image, and the effect is better.

When using creativity in graphic design, we should pay attention to the unity of content and form, not to pursue novelty excessively, but to show the design concept with culture as the keynote.

4 conclusion

Graphic design is a method to simply show an article that needs publicity to people, and design is not simply to pursue visual enjoyment, its purpose is to combine the concept of design works with the spiritual feelings of the audience, so as to achieve the effect of publicity. In graphic design, designer is the key, creativity is the key factor to distinguish design, and there are three creative elements in graphic design. How to coordinate these three aspects to form the best effect is a great test for designers. With the continuous progress of the times, creativity occupies a more important proportion in design, and designers also need to constantly improve their own literacy.

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