20 19 how do small sellers play Taobao?

With the promulgation of e-commerce law and the adjustment of Taobao system, many sellers will find that Taobao operation is not so simple now. Facing the increasingly complex competitive environment, how should we make adjustments? 20 19, how to keep up with the changes in the situation? Today, let's talk about how to play 20 19 Taobao.

First, return to the product itself and return to the foundation.

Small shops, in particular, should pay special attention to shops in 20 19 years, because 20 19 years is still the year when products are king. Simply relying on low prices and inferior quality can no longer play. Now you should find that the homogenization of many products is getting more and more serious, so sales volume is king and products are the focus. Try to avoid too homogeneous products, which are too competitive.

Second, the store foundation can't fall.

The basic data of the store cannot be relaxed. Because consumers' spending power is greatly improved and their aesthetic level is improved, if your store decoration style can't keep up with the trend, it's easy to lose customers. Therefore, those shops are still "crude" and should be carefully considered. It is best to find a professional team if you have the financial ability. If you don't have enough money, you can refer to those shops with better quality. The focus of the change is mainly the decoration of the store, but the baby home page and the details page can't be forgotten. After all, the baby's condition is the buyer's greatest concern.

Third, mobile phone operation is the key.

Nowadays, the traffic on the mobile phone side accounts for an increasing proportion. After data analysis, the weight of mobile phones has now surpassed that of computers. Mobile phone Taobao has now opened many traffic portals, such as micro-amoy, daily update, Taobao Daren and so on, which is a good opportunity for some small sellers with insufficient funds to obtain traffic.

The most important thing about hand scouring is the user experience, so sellers should have user thinking and be user-oriented. Do a good job in the basic settings of the store, such as the detailed classification of goods, so that users can easily find their favorite categories in the store. Don't save trouble without classification, which makes it harder for users to find and their patience is limited, which easily leads to traffic loss.

Fourth, accurately locate the crowd.

Needless to say, the selection of products in the store is the focus of the target group. Only if you know what your target audience is, Taobao system can push your products to the responsive people with high matching. If you really can't locate it, then go and see how similar stores do it, and set it with reference to his location. However, don't copy and paste blindly, so you are not exactly the same as him. What is the competitiveness? Quoting is not plagiarism, you have to understand this first.

Popularization method of verb (abbreviation of verb)

For small and medium-sized sellers with limited funds, it is especially necessary to do a good job in promotion planning. How much and how to invest in the paid through train and drilling exhibition? Choose outside or inside the station?

As we also said above, there are more and more free traffic portals in Taobao, so small sellers must grasp them well. The entry threshold of these entrances is very low, so we must make full use of them.

20 19 has already started. Facing the new year, sellers should adjust their mentality and start again!