Self-taught advertising (undergraduate) should take some subjects.

(0 1B050 1) Advertising (independent undergraduate course)

Course code course name credit unwritten course code unwritten course name unwritten course credit remarks

00004 Introduction to Mao Zedong Thought II

00005 Principles of Marx's Political Economy 3

000 15 English (2) 14

Aesthetics 6

00 107 modern management 6

00634 ad planning 6

00635 advertising regulations and management 4

00637 advertising media analysis 6

00639 radio and television advertisement

0064 1 Chinese and foreign advertising history 6

00853 Advertisement (2) 4

00040 legal introduction 6

00530 Selected Works of China Modern Literature 6

00662 news management: 4 courses, 5 courses and 2 courses.

10095 advertising camera and photography 6

10096 innovative thinking 5

00850 advertising design foundation 6 plus exam course

10068 print advertising design (1) 6

10090 computer graphic design 5

10094 computer 3D design 6

10097 advertising undergraduate comprehensive homework 0

10098 advertising undergraduate thesis 0

Four, special edition entrance examination requirements

1 originally majored in news communication and art, you can take the exam directly.

2 Other majors that need to be supplemented: Advertising (2)

Attached:

In 2006, Beijing self-taught "Advertising (independent undergraduate course Part)" specialized designated textbook course code course name textbook name publishing house version author.

00004 Introduction to Thought and Introduction to Thought Wuhan University Press 1999 Edition

Wei Xinghua, Principles of Marxist Political Economy, Wuhan University Press, 1999.

000 15 English (II) College English Self-study Course (Volume I and Volume II) Higher Education Press 1998 Edition Gao Yuan

00037 Aesthetic Principles East China Normal University Press 1999 Edition Jiang Kongyang Zhu Liyuan

00040 Introduction to Law Introduction to Law Wuhan University Press, 2005 Wu Zumou

00 107 modern management modern management higher education press, 2000 edition by Liu Zhangkang.

00530 Selected Works of China Modern Literature Selected Works of China Modern Literature (Revised Edition), Beijing Normal University Press, 2005, Wang Furen, Liu Yong.

00634 Principles and Practice of Advertising Planning Chen Peiai, China Radio and TV University Press, 2000.

00635 Advertising Regulations and Management Advertising Supervision and Management Higher Education Press, Liu Bin, Liu Linqing, 2004.

00637 Analysis of Advertising Media Research on Advertising Media China Price Publishing House 1997 Edition Chen Junliang.

00639 Radio and Television Advertising Radio and Television Advertising Xiamen University Press 2000 Zhu

0064 1 Chinese and foreign advertising history (2nd edition) Chen Peiai, China Price Publishing House, 2002 edition.

00662 News Management News Management Wuhan University Press 200 1 Edition Tu

00850 The basic plane of advertising design constitutes Hong Xingyu Hubei Fine Arts Publishing House 200 1 version.

00850 Basic Color Composition of Advertising Design Li Liting Hubei Fine Arts Publishing House 200 1 Edition

00850 advertising design basic three-dimensional composition Jin Jianping Hubei Fine Arts Publishing House 200 1 version

00853 Advertising (II) Advertising (II) Wuhan University Press 200 1 Edition Ding Junjie

10068 Print Advertising Design (I) Print Advertising Art China Fine Arts Publishing House 1990 Edition Jiyang

10090 introduction and improvement of computer graphic design Photoshop CS Chinese version Tsinghua University publishing house 2005 edition Qin Ying

10090 Computer Graphic Design IllustratorCS China Basic Curriculum and Computer Guidance Blair Editor-in-Chief Computer Vocational Education Alliance, Tsinghua University Press, 2005.

10094 computer 3D design 3D studio MAX training course Tsinghua University publishing house 200 1 edition Li Weifeng.

10095 advertising camera and photography advertising photography Henan science and technology publishing house 1996 edition Zou Liancong Hao Puning

10096 innovative thinking and innovative thinking methods Higher Education Press, 2004 edition Wang Huilian Zhao Xinhuayini