How does Taobao store operate on its behalf? What are the benefits?

We all know that now is the era of the Internet, and the Internet has brought us a lot of convenience. For example, online shopping platform is one of them. We have all experienced online shopping. It is different from the traditional way of shopping. We can buy what we like at home. This sales method is also very competitive. If you don't take care of your own store, there will be no sales revenue at all. But what if some small white businesses don't operate? Today we will tell you what it is and how to operate it.

How to operate Taobao stores on behalf of Taobao stores means that shopkeepers (bazaars and shopping malls) hand over the sales, customer service, decoration, optimization, through train, marketing planning and other links of the stores to Taobao companies for management. After the professional personnel of the operating companies conduct qualification examination on the stores, they adopt marketing methods suitable for the stores and products without violating Taobao rules, thus effectively improving the store flow, conversion rate and comprehensive competitiveness of the platform. The content of the service generally includes 1. Market research/operation plan for building online sales platform: according to the situation of brands and online consumers, determine the brand positioning of online sales and formulate a three-stage plan. Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams. Stationing platform: provide one-stop service in high-traffic e-commerce platforms such as Taobao. Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design. Product distribution on shelves: upload product information to online sales platform according to a certain template. Online shop management norms: establish online shop rules and regulations and standardize management.

2, brand marketing promotion soft text implantation: blog, forum, SNS soft text advertisement implantation. Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly. Marketing tool application: Taobao 123show, taobao guest, video and other promotional tools. Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc. SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station. Advertising: advertising planning and effect tracking feedback, to maximize resource efficiency, to help enterprises promote the use of Taobao and other marketing tools for training. Customer management: customer relationship management team and return visit mechanism. Channel management and control: maintain the network brand image and punish network infringement and piracy.

3. Positioning of product shooting and art service shooting: The professional visual merchandising team provides suggestions and confirms the style requirements with customers. Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception. Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively. Post-image processing: color, proportion and structure adjustment; The finishing touch of the page, adding design elements.

4. Online store operation service data analysis: statistical analysis of online sales data of industries, brands and stores. Sales support: sales team formation, accurate sales based on data support and improvement feedback. Software support: the online shop data is connected with the company's order inventory system to realize synchronous management and distribution platform construction; recruiting and contacting distributors and spreading distribution channels. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: use store management software for daily store operation and monitoring.

5. In-depth strategy report on the overall e-commerce plan of e-commerce enterprises: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration. Independent B2C platform construction: An independent B2C platform with independent domain name and transaction and payment functions based on the underlying data of Taobao. Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation. Network specification counseling: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services. Customer company team training: help customers cultivate internal teams and improve their e-commerce capabilities.

How to improve the reputation of Taobao stores Taobao is an online shopping platform, which can be a personal store or a corporate store. You can set up activities, discounts and feedback online according to your own needs. Every platform will have corresponding rules. If the rules change, the operation and promotion methods will also change, so as to better meet the needs of customers. The general rule for this platform to gain word-of-mouth quickly is: 1. Positive rate; 2. Promotion amount; 3. Brand influence; 4. The popularity of the store; 5. Overall promotion incentives, etc. The platform feedback mode is as follows: 1. Full reduction; 2. Full gift; 3. Small surprise; 4. cashback; 5. Praise the coupon immediately after the transaction. Internet is a convenient way of life and an interesting way of shopping. It can improve the quality of life and improve the utilization rate of time. When receiving the express package, if there are some surprises or gifts, special small pieces, there will be more or less corresponding surprises and touches. Merchants must grasp this point in order to win the favor of more customers and transmit information. The details obtained from the basic credit enhancement method are: 1. Choose a fast courier; 2. Pay attention to the response rate and content of customer service in time; 3. Pay attention to the details of after-sales and return orders, and realize rapid processing and coordination. Every platform will change rules at some time, or add new rules. At this time, business owners and operators must pay more attention to the changes in details and quickly improve the overall characteristics of the store according to the rules. More importantly: 1. For special festivals, store discounts will be introduced in advance; 2. Make the promotion rules before and after the promotion; 3. In daily promotion, we should adjust the promotion balance.

What are the promotion methods of Taobao stores? 1: Earn silver coins to grab advertising space.

The effect of community advertising space is still obvious! Every day, tens of thousands of people can advertise here in the forum, and the effect is not generally good! However, it is not easy to grab advertising space. There are too many robbers, but they also need a lot of silver coins. It is not easy for beginners to earn silver coins. They want to write the essence post bar, but they don't know what to write. Want to answer questions and earn silver coins, as if you don't know those questions yourself. Only by participating in activities can you earn silver coins. But then again, in order to be able to advertise in the community, it is worthwhile to work hard! Does plum blossom fragrance freeze bones?

How to promote Taobao shop Method 2: Do more promotional activities.

May Day is coming, and buyers all hope to buy special products during the holiday. Let's see if our store has a special price. If you don't, alas, no one patronizes you, so hurry up and choose some inexpensive treasures to promote it ~, it doesn't matter if you earn less money, your reputation will go up, small profits but quick turnover will make you more popular, and your business will be good in the future! You don't have to wait until the festival to promote sales. Usually, we also engage in more promotional activities to attract people's popularity. Only when the popularity is good will the business become more and more prosperous.

How to promote Taobao shop Method 3: Visit old customers

In order to make buyers become repeat customers, it is necessary to contact and visit frequently. Every holiday, or the buyer's birthday and other special days, we must remember to send a message to the buyers who have bought our products and wish them a happy holiday. Let them feel our sincerity, our care and warmth, so that they will keep us in mind and naturally think of us when they need to buy something. He will feel bad if he doesn't buy it in our store. In the long run, only by establishing a stable customer base can the business continue.

How to promote Taobao shop method 4: Taobao promotion

In the fee promotion, the threshold for Taobao promotion is relatively low. At present, the requirements have been reduced to three hearts, which means that as long as we reach three hearts, we can ask Taobao to promote our baby.

How to promote Taobao shop method 5: Ali mom

Ali Mama is a trading platform that specializes in selling advertising space. As we all know, many websites are profitable by advertising sponsorship, so if sellers need to advertise on other people's websites, they only need to pay the corresponding fees.

How to promote Taobao shop opening method 6: Yahoo through train

I believe most sellers are familiar with Yahoo through train. Unlike Ali's mother's advertisement, Yahoo's through train is charged according to the number of clicks, and the display is completely free. If 1000 people see your advertisement, but no one clicks on it, then it doesn't cost anything at all. According to many sellers who have used Yahoo through train, there are many skills in its use, which is also the reason why many sellers who use Yahoo through train have different feedback effects. If you want to make good use of Yahoo through train, you need to study and study hard.

How to promote Taobao shop Method 7: Add consumer protection.

The cost of this scheme is too high, more than 2000 yuan, which is difficult for small sellers to accept.