Mercedes-Benz and Uniquel launched MONDO G art car.

On February 2, 20231day, the London/Stuttgart/Beijing news project Mondo G Art Car combined the iconic features of Mercedes-Benz G-class off-road vehicles with the down jacket design of Montclair, and reconstructed the classic G-class off-road vehicles into a brand-new work of art by combining the unique design elements of Montclair across borders. On February 20th, at the creative show of artistic genius in London Fashion Week, the PROJECT MONDO G art car was unveiled as the top priority. The big show was hosted by Meng Kelai, and Mercedes-Benz gathered with many brands and artists, such as alicia keys, pharrell williams, Adidas Originals, FRGMT, Salehe Bembury, Palm Angels, Jay-Z's ROC NATION, etc. This immersive show held at the Olympia Exhibition Center in London showed the brand-new vision of Moncler Genius, and transformed its brand cooperation mode into many emerging industries such as art, technology, sports, music and design.

Mercedes-Benz and Moncler share the same passion in innovation, simple design language and becoming pioneers of cross-cultural cooperation. These values and characteristics have made these two brands, and also created opportunities for both sides to create inspiration, presenting the collision and integration of the two brand concepts to us. The theme of "The Art of Imagination" aims to inspire people to dream bravely and take the lead in exploring: opening up a new realm, realizing the impossible and exploring the infinite. Cross-border artwork PROJECT MONDO G art car also marks the first cooperation between Montclair and automobile brands.

"We are very happy to cooperate with Meng Kelai to create another brand-new' X Element Brand Moment'. Mercedes-Benz is committed to participating in cultural and social undertakings, and this co-creation with Meng Kelai has brought unexpected experiences to each other. The first cooperation with Meng Kelai has opened up new horizons for us and provided unlimited potential for more cooperation in the future. " Britta Seeger, a member of the board of directors of Mercedes-Benz Group in charge of sales and marketing, said.

PROJECT MONDO G art car: an artistic masterpiece with classic genes.

The artwork created by this brand combines the classic features of Mercedes-Benz G-class off-road vehicles with the down jacket elements that the league can expect to lead the fashion. The tough and angular design of the G-class off-road vehicle is in sharp contrast with the soft and smooth lines of the quilted fabric. In the past few decades, these two products have unswervingly focused on unparalleled functionality, and now they have developed into lifestyle works that embody luxury values. The fusion of these two completely different design styles stems from a very fashionable work of art: PROJECT MONDO G art car allows visitors to experience how a work can be transformed from a purely practical object into a work of art with design beauty. Its external dimensions are impressive: 4.6 meters long, 2.8 meters high, 3.4 meters wide (including wheels) and 2.5 tons.

Looking closely, more detailed features are presented: these classic features can be immediately associated with the original work, and at the same time, there is a striking contrast in this work of art: the rough copper rust is the artistic visual presentation of the car body, representing the functionality and practicality of the G-class off-road vehicle, in sharp contrast to the high-gloss reflective surface that highlights the luxury quality. The huge zipper design is no accident. This is another striking and ingenious design element of PROJECT MONDO G art car, which vividly shows the versatility and variability of two products: cars and down jackets.

"The cooperation with Moncler inspired us to create this artistic masterpiece on the wheel, highlighting the avant-garde and bold design declaration of Mercedes-Benz. Based on the design concept of' sensibility and purity', PROJECT MONDO G art car combines and shapes the shapes and surfaces with strong contrast, such as the contrast between shiny materials like spaceships and rusty marks, or the complementarity between the classic' square box' shape of G-class off-road vehicle and the organic form of down jacket that Meng Kelai likes. As a result, two well-known luxury brands have integrated the classic designs of the automobile and fashion industries through PROJECT MONDO G art car, creating a brand-new experience with extraordinary inspiration. With its oversized size and exaggerated design language, it has created this bipolar art work and created new trends and trends. " Gorden Wagener, chief design officer of Mercedes-Benz Group, said.

1979, Mercedes-Benz G-class off-road vehicle was born for government departments and professional rescue teams. This off-road vehicle not only has the off-road ability to overcome extreme road conditions, but also can fully meet the needs of daily comfortable travel and better meet the use requirements of harsh environments. After the launch, the G-class off-road vehicle constantly innovates itself, which is the key to its long-term success-and the G-class vehicle itself has become an eternal classic symbol.

About Moncler

Moncler was founded in Grenoble, France on 1952, and its headquarters is in Italy. Over the years, with the joint efforts of experts in mountain activities, the brand has continuously combined fashion style with technical research. Mengkelai outdoor series combines the harsh needs under extreme natural conditions with the daily needs of urban life. The clothing and accessories series under the brand are sold directly through offline stores and online official stores after production, and also through selected brand stores, department stores and e-commerce.

On the Cultivation of Mercedes-Benz in Fashion Industry

Since 1995, Mercedes-Benz has become an important participant in the global fashion industry. As a luxury car brand, Mercedes-Benz has established practical cooperative relations in creative fields such as fashion, photography and art, and supported emerging design talents, innovative cooperation, cooperative relations and on-site activities during fashion week through its various measures.

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