Popcorn photography free software

It is said that the most profitable business in the world is popcorn, because its cost is only terrible "eight ten thousandths".

What concept? That is to say, the cost of the barrel of 36 yuan popcorn you bought in the cinema is about 0.03 yuan and 30 cents.

However, if you have some money now and want to do something, will you consider renting a booth to sell popcorn?

Certainly not, because although the cost of selling popcorn is low, you have to look at a booth by yourself, and you have to distribute leaflets and make small advertisements from time to time.

However, the number of consumers who love popcorn in this area is very limited, and there is no environment to bring consumers together. The popcorn business in cinemas can do well because of this environment, which is the threshold.

In 1930s, with the invention of sound film, film ushered in its first prosperous period.

At that time, going to the cinema to watch movies was quite expensive, and cinemas were basically not allowed to bring their own food. However, in the most prosperous American film market, with the increase of industrial workers' income, more and more ordinary people began to enter the cinema. These people are very keen on eating popcorn while watching movies, attracting a considerable number of popcorn vendors to come to the cinema to do business spontaneously.

The owner of the cinema realized that the business of these people was brought by the cinema, so he began to charge booth fees from these vendors. This is a typical process of internalization of externalities in economics. Cinema is attractive, and people who watch movies are willing to consume popcorn, which brings additional rental value. The cinema charges booth fees from vendors to share the subletting value with vendors.

There is no problem for vendors, because there is a golden seat selling popcorn at the entrance of the cinema. If it wasn't sold here, there wouldn't be so much business.

Later, some cinemas found that if they run popcorn, they will earn more. As a result, there are two kinds of cinemas in the market, one is selling popcorn by itself, and the other is not selling popcorn.

In the late 1930s, with the collapse of Wall Street stock market, the United States entered the Great Depression era, and the business of cinemas began to plummet. In those difficult years, those cinemas that managed their own popcorn survived, and those that didn't sell popcorn either closed down or followed suit. Since then, cinemas and popcorn have been inseparable for nearly a hundred years.

By 1945, American cinemas had eaten half of the country's popcorn, and the profits brought by snacks such as popcorn accounted for 40% or even higher of cinema profits. Cinema and popcorn can never be separated.

According to news reports, the operating income of Wanda Cinema in 20 14 years was 5.339 billion yuan, of which the box office income was as high as 4 105 million yuan, but the gross profit margin was only/kloc-0.9.58%. The sales revenue of commodities including popcorn is about 636.5438 billion yuan, and the gross profit rate is as high as 68.85%. According to another data, in 20 17, non-box office income such as popcorn in Wanda Cinema accounted for 39%.

Similar to Wanda Cinema, the operating income of Hengdian Film and Television in 20 17 was 251800 million yuan, and the net profit was 33 10 million yuan. Among them, the income of popcorn snacks, drinks and derivatives around movies reached 247 million yuan, and the profit was 65.438+0.86 billion yuan.

Give another example of opening a restaurant. If a chef A wants to start his own business, open a restaurant, invest 200,000 yuan, decorate the facade and buy some necessities, the money will be earned back soon.

But not long after, A found another restaurant not far from his restaurant. Although the business is not as good as his, it still has a big impact, because there are too many guests in this street. It is just right to feed a restaurant and live a good life, but with a second restaurant, life is not so good. You can open one for 200 thousand, and so can I.

The threshold is still too low. Therefore, even if there are enough consumers who like popcorn, business will become more and more difficult until it can't last.

After discussing this point, we can think carefully about whether most of the problems in the business that is becoming more and more difficult to do around us are on the threshold.

Since the threshold is very important, how to establish it?

The threshold is dynamic. If you always focus on developing your core competitiveness, you will also set a threshold for yourself. Let those peers have no way to copy, and if they can't copy and naturally can't keep up with you, then your profits will be more.

For example, several strategies behind the product and the supply chain behind it. First of all, the technical content of products is relatively high, products are constantly leading innovation, and it is difficult for peers to keep up with your innovation speed. The second strategy is to enrich the product line and satisfy similar customers with rich product lines, which is difficult for competitors to catch up with. Third, establish a good supplier relationship, which is difficult for peers to catch up with.

For example, brand building is particularly important, especially in highly competitive industries. How to build a brand? The core of this is to be able to seize a segmented target customer, develop products for this segmented target customer, and formulate promotion strategies to make this segmented customer have higher recognition for you. To be a brand, never satisfy all customers, because products that try to satisfy all customers will not be good products in consumers' minds.

For example, repeat customers, some industries are born with no repeat customers, but some industries are born with repeat customers, such as food. Why are the three squirrels so competitive is because the food category is a brand and there are many repeat customers. In the early days, the three squirrels gained a group of loyal users through a large amount of advertising investment.

For example, management, a team of less than 20 people is basically useless. However, if a team has more than 20 people, the value of management will be very great. Good management can make the team very efficient. You can do what ten people in other teams do through five people, and you only need to pay 150% of the salary for the excellent five people, but the relative cost is actually lower. Companies with more than 65,438+000 employees usually achieve their competitiveness through management.

For example, vision, including the color, model, lighting, photography skills, design and other parts that consumers see. If it is an offline business, the decoration of the store is a very important threshold, and the top quality on the Internet is to be presented through vision. Good pictures can show the connotation and quality of products, and a really good visual cooperation solution company also has a very high threshold.

To sum up,

Why do we feel that business is getting harder and harder?

In addition to the economic downturn, it mainly lies in the threshold. Even exaggerated, for those businessmen who have no threshold consciousness, even if the economic situation is good, it is only a matter of time before they are eliminated by the market.

The lower the threshold, the harder it is to make money.