Music Festival Poster Design Description-What are the design principles of music festival posters?

What are the design points of music festival posters? Poster is a kind of visual media that uses many visual elements such as graphics, characters and colors as the means of expression, and quickly and intuitively conveys various information such as policy, business and culture. It is an "instant" advertisement and street art, mainly used in outdoor public places. This nature determines that posters must have large-size pictures, and attract people's attention with easy-to-understand graphics and words, vivid visual images and eye-catching copywriting, so as to achieve the purpose of conveying information and let viewers understand their intentions quickly and accurately. In addition to the big picture and strong vision

impact force

In addition, modern posters must keep up with the development of the times, conform to modern people's aesthetic psychology, be close to modern people's lives, and have unique creativity and high artistry.

A good poster work must clearly express the theme and ideological connotation of the poster, that is, the ideas conveyed must be concentrated, concise and clear, giving people a clear and accurate concept. Cut into the theme from a novel and unique perspective, fully develop imaginative thinking, and explore new ideas from a macro perspective, a social value perspective and a personal concept perspective.

Posters with deep thinking power actually come from the designer's careful understanding of ordinary life, and the thinking of creative ideas, values, aesthetics and philosophical essence brought by life, which is aroused by the viewers emotionally and used differently.

technique of expression

Reveal the profound philosophy contained in the poster, thus giving people more enlightenment. The following are the main points of music festival poster design recommended for you.

Special widescreen film

Posters are designed not to be held in your hand, but to be posted in places and environments that can attract people's attention outdoors, which will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors.

Strong hyperopia

In order to impress people who come and go in a hurry, poster design should fully embody the principles of positioning and individuality in addition to large areas. Prominent titles, concise graphics, contrasting colors, or large areas of blank space attract the attention of the audience and can become the visual focus in far away places. Posters can be said to have the typical characteristics of advertisements.

Strong artistry

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography, realistic painting or comics with specific artistic expression, leaving consumers with real and touching pictures and humorous feelings. Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially cultural and artistic posters, according to the theme of the advertisement, can exert imagination and artistic means. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language.

What are the design principles of music festival posters? Four taboos in poster design: When designing a poster, you will think of some materials to decorate the poster, hoping to attract people's attention. These elements are patterns or storylines or literary biscuits. However, these decorations can enrich the picture and distract the audience. The following are the design considerations of music festival posters recommended by Bian Xiao.

1, don't make the decoration redundant.

When designing posters, I will think of some materials to decorate the posters, hoping to attract people's attention. These elements are patterns or storylines or literary biscuits. However, these decorations can enrich the picture and distract the audience.

A very good example is that when you have only one word on a piece of white paper, people will recognize it very clearly, but they may not know what you mean. When you add some other related words beside it, people will understand it better. But with the increasing number of words, it is difficult for people to understand the central meaning of the whole paper at once. The above is a kind of discretion, which needs to be grasped well.

2. Don't write a running account.

When we are learning to write a composition, we often write some running books. The content of the article is straightforward, without center and focus. When doing poster design, we also made this mistake, putting everything on, without combination, grouping and emphasis. I think I have everything, but I don't have everything. We should put the core things in the most obvious or fascinating place.

3. Don't get emotional.

Emotion is a very special thing. When two people have the same idea, they can have good communication skills. On the contrary, emotional appeal is a very dangerous thing when even individuals have different minds. Will make the center of the poster deviate from the target.

A deeply emotional text, an affectionate picture scroll, perhaps this is the most touching poster in the world. However, after people are moved, I don't know what else you want to convey except moving and shocking people. The product is gone, and the message of the poster is not conveyed. As a result, the poster design failed In contrast, it is much safer to be rational, to put facts and reason, than to appeal to sensibility.

4. Stop playing.

Poster design often attracts people with the help of graphic games, word games and beautiful patterns. There is nothing wrong with these things. I'm afraid you make them too difficult to read, although making them difficult to understand can deepen the memory of the audience. But if it is too difficult and the audience doesn't think at all, the poster will be erased from the memory. Will have the opposite effect.

The above four items actually forget that the original purpose of posters is to convey information.

What are the main points of music festival poster design? Today's art needs innovative copywriting, and concert posters need strong flexibility and rich colors. So I suggest that the background of the poster should be post-modernism, the color should be bright and cold, and the overall color should be cold. Then add some musical instrument patterns in the lower right corner of the poster, express the patterns in exaggerated form, and summarize the theme in some words in the upper left corner, forming a point, line and surface form as a whole, so that the whole painting has a harmonious aesthetic feeling.