Traditional Culture Encyclopedia - Photography major - What are the specific aspects of the album cover design?

What are the specific aspects of the album cover design?

Cover modeling mainly refers to the external modeling and internal modeling (text, graphics, etc.). The shape of the cover is generally rectangular or square except for a few special designs, which is determined by the layout of the magazine. Sometimes, for the sake of design, the length-width ratio can be adjusted within the allowable range of paper to change the usual shape. Cover content refers to text and graphics. Sometimes the title of a book can be composed of several different fonts, but one of them should be the main font. Words not only have the function of explanation, but also have the function of graphics.

Text of cover design

The album cover can be without graphics, but not without text. Characters have both linguistic meaning and abstract graphic symbols, which are the synthesis of point, line and surface design. For example, a word can be regarded as a point, a line of words can be regarded as a line, and a paragraph of text can be regarded as a surface. In the design, if we pay equal attention to graphics and text, the result will often be chaotic layout, and both aspects are not prominent. Therefore, the text and graphics should be relatively centralized layout, forming rhythm and hierarchy in reading, making the text compact and the graphics flexible.

The color of the cover design

The choice of cover color is very important, because when readers enter the bookstore to browse books, the first thing they see is color. Red, yellow, blue, gray, black, gold, silver and other different colors constitute the colorful world of magazine covers. For example, using gray as the background can set off gorgeous words and graphics, which are harmonious and bright, and high-purity colors are arranged together, which is particularly exciting and active; Harmonious and unified colors make people feel warm and comfortable; Using the primary color of paper as the tone gives people the feeling of being natural, fresh and so on.

Sometimes in order to pursue novel personality characteristics, we can give full play to them on the basis of routine. For example, achromatic color tune can also stand out in the colorful book sea. The color of the cover design is determined by the content of the book, the age and educational level of the readers. Children's books mostly use bright colors, and it is most appropriate to use red and green to express youthful vitality; Calm and harmonious colors are suitable for middle-aged and elderly people to read materials; Colors between bright and gray are suitable for young people's reading materials. For readers, due to different cultural attainments, nationalities and occupations, their preferences for colors are also different.

Composition of cover design

The composition of cover design is a process of reasonably arranging words, figures and colors, in which words play a leading role and figures and colors set off the title of the book. Under normal circumstances, Xianning with vertical figures has the characteristics of seriousness and directness. This is the traditional typesetting form of books and periodicals in China. Horizontal composition gives people a sense of composure, and horizontal arrangement of book titles can bring balance to the whole. Inclined arrangement can break the too smooth picture, thus realizing more changes, and it is helpful to strengthen the theme of books and periodicals if used properly. The modeling of cover design should have obvious characteristics of readers' age and educational level.

The image of children's books should be concrete, true and accurate, and the composition should be lively, especially informative and interesting. Generally speaking, they should be designed and created with exaggerated, imaginative, personalized, playful and humorous illustrations. The child is in the so-called visual age, Xianning. So children's books are more important and direct for their visual shock. It can cultivate children's rich emotions and imagination, which is the source of their future success and happiness. For young and middle-aged readers to the elderly, the image can gradually change from concrete to abstract, and the symbolic method should be adopted, and the composition can also change from lively form to serious and solemn form.