Tsinghua University Product Photography Publishing House published a book.

Author: Since Wang Wei's reform and opening up, with the development of economy, science and technology and the popularity of the Internet, product photography came into being and developed rapidly, with increasing market demand and improving product photography education. The majors offering design courses in domestic universities also put forward new requirements for product photography, especially the design students (such as industrial design and visual communication) have more and more demands for product photography in their usual homework and social practice, and the requirements are increasing day by day.

According to the needs of teachers and students in colleges and universities and the market demand, this textbook focuses on product photography creativity, expression techniques, common equipment, lighting methods and shooting skills. In addition, practical and experimental teaching links (post-production and darkroom technology) are added to this textbook, and digital cameras are basically described, which helps students to understand photography technology, make better use of existing photographic equipment, and give full play to students' subjective initiative and creativity in shooting. This textbook also talks about a chapter on micro-product photography. The so-called micro-products, in short, refer to small industrial products, involving various fields (such as jewelry, glasses, cosmetics, electronic products and so on. It is extremely urgent to master the shooting skills of these products. This textbook puts forward the concept of microphotography for the first time, explains the concept, characteristics and shooting method of microphotography in a simple way, expounds the whole shooting process of microphotography with examples, and systematically tells the microphotography. I hope this book will be helpful to the photography teaching of teachers and students in colleges and universities and the enthusiasts engaged in product photography.

This textbook is based on the actual situation and teaching status of college teachers, and strives to be easy to understand. It tries to use the existing photographic equipment and simple props to complete the shooting task and meet the requirements of professional photography as much as possible. Most of the contents of this textbook are based on the author's years of teaching experience and shooting experience. In the process of completing this textbook, Feng Xin, the editor in charge, gave great support and help and put forward many valuable opinions and suggestions. Most of the pictures in this textbook come from the accumulation of the author's teaching process for many years and the excellent exercises of previous students; In the process of compiling this textbook, the teachers and students of the Image Studio of the School of Art and Design of Yanshan University gave great help. Han Han, Ai Tao, Li and Hu Qifeng provided some pictures for the publication of this textbook, and gave strong support to the post-processing of the pictures. Thank you. Due to the limited level of editors, there are inevitably mistakes and omissions in the book. Please criticize and correct me.

Editor 20 14 May Chapter 1 Overview of product photography 1

1. 1 the significance of product photography 1

1.2 product photography features 3

1.3 Category 4 product photography

1.4 development trend of product photography 4

1.5 Professional quality product photographer 5

1.6 product photography originality 5

Chapter II Common Equipment for Product Photography 7

2. 1 Overview of photography and camera development 7

2.2 Selection and use of cameras 1 1

2.3 Advantages, Selection and Operation of Large Format Camera 14

2.4 Selection and use of lens 18

2.5 Selection of other accessories 22

Chapter III Lighting Basis and Light Distribution Form of Product Photography 24

3. 1 light basis of product photography 24

3.2 Basic lighting forms of product photography 29

The fourth chapter product shooting skills 33

4. 1 product routine shooting 33

4.2 Combination of product and model 36

Chapter 5 Micro-product Photography 37

5. 1 The concept of micro-product photography 37

5.2 Characteristics of Micro-product Photography 37

5.3 Equipment requirements for micro-product shooting 39

5.4 Micro-product Shooting Example 40

Chapter VI Digital Photography 42

6. 1 The concept of digital photography 42

6.2 Digital Photography System 42

6.3 Recording of Digital Images 44

6.4 Digital Camera 48

6.4. 1 digital camera structure 48

6.4.2 Performance of digital camera 5 1

6.4.3 Maintenance of Digital Camera 54

Chapter 7 Post-processing of Digital Images 55

7. 1 first meeting Photoshop 55

7.2 basic operation of Photoshop 58

7.3 Example of Repairing Photos 64

The eighth chapter darkroom technology 73

8. 1 Basic knowledge of black and white film 73

8.2 Main photographic performance of black-and-white film 75

8.3 development of black and white negatives

8.4 printing of black and white photos 79

8.5 black and white photo enlargement 8 1

8.6 Commonly used drugs and their properties 85

Chapter 9 metering and exposure 89

9. 1 The concept of exposure 89

9.2 Influence of exposure on image quality 9 1

9.3 Factors affecting exposure adjustment 92

9.4 Determination of exposure 93

9.5 Photometric Performance and Form of Camera 96

9.6 Photometry 97

9.7 Automatic exposure 98

9.8 Area exposure method 100

Reference 103